Etisalat unveils new identity as group looks to ‘global future’

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Updated 23 February 2022
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Etisalat unveils new identity as group looks to ‘global future’

  • Brand e& hailed as ‘national champion’ by UAE Deputy PM Sheikh Mansour bin Zayed Al-Nahyan at launch event

ABU DHABI: Sheikh Mansour bin Zayed Al-Nahyan, deputy prime minister of the UAE and minister of presidential affairs, has launched e&, a new brand identity for the Etisalat Group.

The new identity marks Etisalat’s transformation into a global technology and investment conglomerate.

“The transformation of e& from a telecom company founded more than four decades ago in the UAE into a global influence in digitalization highlights its role in upholding the UAE’s sustainable economic development and diversification plans,” Sheikh Mansour said.

He added: “We commend e& for being the national champion that steers its global digitalization leadership through pioneering advanced technologies, advancing ICT infrastructures, and fueling geographic expansions while unlocking value.”

The launch event was attended by Mohammed bin Abdullah Al-Gergawi, minister of cabinet affairs; Mohammed bin Hadi Al-Hussaini, minister for financial affairs; and Jassem Mohammed Bu Ataba Al-Zaabi, chairman of e&.

“This is a milestone in the history of the group, and a new era where we reaffirm our commitment to deliver outstanding customer experiences and maximize value for our shareholders,” said Al-Zaabi.

He added: “To ensure that the next chapter of our journey is a success, we made the decision to realign our business model so that we can stay agile and fit for the future. We are now ready to be the future-focused nexus that will drive more positive change for our customers and shareholders through our robust expertise.”

The announcement is accompanied by a new strategy and business model that aims to enhance customer experiences across all segments and accelerate growth across the group’s four brands: Telecom, e& life, e& enterprise and e& capital.

Etisalat’s telecom segment will maintain its previous brand identity and expand into new markets. Meanwhile, e& life’s focus is to deliver next-generation technologies and digital experiences across the entertainment, retail and financial sectors, while e& enterprise will drive digital transformation for governments, corporates and enterprises.

Finally, e& capital will be responsible for new acquisitions and mergers while fulfilling its vision of investing in innovative ideas.

“The digitalization acceleration during the pandemic offered a new realm of opportunities for us to serve our customers better as they seek more seamless and enhanced digital experiences,” said Hatem Dowidar, group CEO of e&.

He added: “We are keen to contribute to a knowledge-based economy that will digitally empower societies as we move forward with our mission to pioneer next-generation technologies, build breakthrough partnerships and create a new world powered by all of us.”


BBC says will fight Trump's $10 bn defamation lawsuit

Updated 16 December 2025
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BBC says will fight Trump's $10 bn defamation lawsuit

LONDON: The BBC said Tuesday it would fight a $10-billion lawsuit brought by US President Donald Trump against the British broadcaster over a documentary that edited his 2021 speech ahead of the US Capitol riot.
“As we have made clear previously, we will be defending this case,” a BBC spokesperson said in a statement sent to AFP, adding the company would not be making “further comment on ongoing legal proceedings.”
The lawsuit, filed in federal court in Miami, seeks “damages in an amount not less than $5,000,000,000” for each of two counts against the British broadcaster, for alleged defamation and violation of the Florida Deceptive and Unfair Trade Practices Act.
The video that triggered the lawsuit spliced together two separate sections of Trump’s speech on January 6, 2021 in a way that made it appear he explicitly urged supporters to attack the Capitol, where lawmakers were certifying Joe Biden’s 2020 election win.
The lawsuit comes as the UK government on Tuesday launched the politically sensitive review of the BBC’s Royal Charter, which outlines the corporation’s funding and governance and needs to be renewed in 2027.
As part of the review, it launched a public consultation on issues including the role of “accuracy” in the BBC’s mission and contentious reforms to the corporation’s funding model, which currently relies on a mandatory fee for anyone in the country who watches television.
Minister Stephen Kinnock stressed after the lawsuit was filed that the UK government “is a massive supporter of the BBC.”
The BBC has “been very clear that there is no case to answer in terms of Mr.Trump’s accusation on the broader point of libel or defamation. I think it’s right the BBC stands firm on that point,” Kinnock told Sky News on Tuesday.
Trump, 79, had said the lawsuit was imminent, claiming the BBC had “put words in my mouth,” even positing that “they used AI or something.”
The documentary at issue aired last year before the 2024 election, on the BBC’s “Panorama” flagship current affairs program.

Apology letter 

“The formerly respected and now disgraced BBC defamed President Trump by intentionally, maliciously, and deceptively doctoring his speech in a brazen attempt to interfere in the 2024 Presidential Election,” a spokesperson for Trump’s legal team said in a statement to AFP.
“The BBC has a long pattern of deceiving its audience in coverage of President Trump, all in service of its own leftist political agenda,” the statement added.
The British Broadcasting Corporation, whose audience extends well beyond the United Kingdom, faced a period of turmoil last month after a media report brought renewed attention to the edited clip.
The scandal led the BBC director general, Tim Davie, and the organization’s top news executive, Deborah Turness, to resign.
Trump’s lawsuit says the edited speech in the documentary was “fabricated and aired by the Defendants one week before the 2024 Presidential Election in a brazen attempt to interfere in and influence the Election’s outcome to President Trump’s detriment.”
The BBC has denied Trump’s claims of legal defamation, though BBC chairman Samir Shah has sent Trump a letter of apology.
Shah also told a UK parliamentary committee last month the broadcaster should have acted sooner to acknowledge its mistake after the error was disclosed in a memo, which was leaked to The Daily Telegraph newspaper.
The BBC lawsuit is the latest in a string of legal actions Trump has taken against media companies in recent years, several of which have led to multi-million-dollar settlements.