LuLu Hypermarket is all set to roll out its “World Food ‘22” festival across the Kingdom, where shoppers can benefit from a number of discount offers and exciting deals on a wide range of globally sourced products and hot food varieties.
The festival, which runs from Feb. 23 — March 8, is a celebration of great-tasting culinary adventures, which combine celebrity flair, global ingredients, and influencer inputs to track trends, and new and wholesome ideas to transform meals. LuLu customers can look forward to some delicious sampling of skillfully put together meals by LuLu’s battery of in-house chefs, who will bring some of the world’s best-known dishes to the Hot Foods section of the hypermarket.
“Besides some terrific deals on a wide range of ingredients, which cater to every imaginative culinary experiment — think decadent desserts or supreme seafoods and meat or vegan — and new choices for every meal plan from breakfast onwards, the festival will be a true celebration of good food across the 22 LuLu Hypermarkets, five LuLu commissionaires and 17 mini-marts in the Kingdom of Saudi Arabia,” a statement said.
The festival boasts a calendar of food-related events, including interactive sessions and masterclasses with some of the best-known celebrity chefs from the Arab world and beyond, and a series of contests for the shoppers.
Food influencers, who usually have a chance to sample exotic ingredients, can try their hand at the Budget Cooking contest, where they will have to stick to a limited budget and prepare a great-tasting meal.
“Food is one of the main elements that holds universal fascination and it is also something we all depend on for our good health,” said LuLu Group Executive Director Ashraf Ali M.A.
“At LuLu, providing the best range of wholesome, tasty and nutritious ingredients and food items has always been the cornerstone of our business and this ‘World Food’ festival is a showcase for our global network of sourcing offices in over 24 countries, which ensure that the very best ingredients and food trends find their way to our customer trolleys,” he added.
Some of the celebrity chefs and influencers visiting LuLu are:
1. Chef Al-Sherbiny is one of the most popular celebrity chefs in the Arab world with a culinary journey of more than 45 years. He is visiting Riyadh on Feb. 24, Dammam on Feb. 25 and Jeddah on Feb. 26.
2. Food blogger Ali Basha is a rockstar in the Saudi food world with 1.2 million followers on social media. He is visiting Dammam on Feb. 24, Riyadh on March 3, and Jeddah on March 4.
3. Food blogger Ahmed Aziz is visiting LuLu in Jeddah on Feb. 24, Riyadh on Feb. 25, and Dammam on March 3.
4. Chef Dangl, a chef on Rotana TV channel and Saudi TV channel, will be visiting Riyadh on Feb. 24, Jeddah on Feb. 25, and Al-Ahsa on Feb. 26.
5. Indian chef Suresh Pillai, a former contestant on MasterChef UK reality television show on BBC, will be visiting Dammam on Feb. 24, Riyadh on Feb. 25, and Jeddah on Feb. 26.
6. Indian actor and TV presenter Mithun Ramesh will be visiting Dammam on Feb. 24, Riyadh on Feb. 25, and Jeddah on Feb. 26.
These celeb chefs, bloggers and influencers will share their signature dishes and recipes with customers and there will be plenty of culinary action.
LuLu Hypermarket Saudi Arabia Director Shehim Mohammed said: “At the LuLu World Food festival, we will present some of the best-tasting cuisines from around the world for the benefit of our discerning customers and together, we can redefine the meaning of great culinary taste.”
LuLu will also host a number of themed promotions, which include: Fresh Morning Deals (breakfast offers), Chocolate Fantasy, Guilt-Free Offers, Rice and Shine (rice and rice cooker), Exotic Cuts (premium meat offers), Chaat O’Clock (desi cuisine), Cookie Jar, Fruitful Deals, Citrus Fest, Fishtival, Spice and Pulse, Spill the Beans (coffee and coffee maker), Baking Essentials, and Filled Cabinet Offers (kitchenware).
