SSC makes Super Bowl history with Arabic coverage

SSC’s team was the first Arab team to cover the event from inside the stadium in the US.
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Updated 20 February 2022
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SSC makes Super Bowl history with Arabic coverage

Saudi Sports Company channels concluded its coverage of the Super Bowl match between the Los Angeles Rams and the Cincinnati Bengals, which ended Feb. 14 with a 23-20 victory at SoFi Stadium in Los Angeles.

The event, which was watched by hundreds of millions on screen, is considered the most prominent international sporting event, and was broadcast by SSC channels and the Shahid application in its sports package.

SSC’s team was the first Arab team to cover the event from inside the match stadium in the US.

The coverage, which began more than a week ago, also witnessed the presence of an analytical studio that provided Arabic commentary for the first time in Super Bowl history.

The match was attended by many international stars and celebrities from the fields of art, sports and politics, with a halftime performace by legendary entertainers Eminem, Dr. Dre, Kendrick Lamar, Mary J Blige, in addition to Snoop Dogg.

This momentum of Super Bowl in 2022 elevated the pricing bar of television advertising to be at the highest end, worldwide.


Azure opens Azure Takhassusi residential community in Riyadh, fully leased to Saudia

Updated 01 February 2026
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Azure opens Azure Takhassusi residential community in Riyadh, fully leased to Saudia

Azure, a Mohammed Al Habib Real Estate company and the owner of Riyadh’s largest portfolio of residential compounds, has announced the official opening of Azure Takhassusi, its newest premium residential community. The project has been fully leased to Saudia, the Kingdom’s national flag carrier.

The launch marks a major milestone in the eight-year partnership between Azure and Saudia, one of the longest-running and most successful corporate housing collaborations in Saudi Arabia. The development reflects Saudia’s continued confidence in Azure’s ability to deliver high-quality residential environments that meet strict standards of comfort, privacy, service excellence and operational reliability.

Purpose-built to support the wellbeing and lifestyle needs of airline professionals, Azure Takhassusi offers more than accommodation. The community provides a fully integrated living experience, combining modern residences, premium facilities, dedicated resident services and professional community management. Designed to promote stability, convenience and peace of mind, the compound allows employees to focus on their professional responsibilities with confidence.

“This opening represents more than the launch of a new residential compound,” said Fahad Al Assaf, president of Azure. “It is a strong statement of trust built over eight years of partnership with Saudia. Azure Takhassusi reflects what long-term collaboration can achieve when two organizations share a commitment to quality, people and performance.”

For Saudia, fully leasing Azure Takhassusi underscores the airline’s continued investment in its workforce. By providing secure, comfortable and professionally managed housing, the airline aims to strengthen its employee value proposition, recognizing the role that high-quality living environments play in attracting and retaining talent.

Azure currently operates the largest portfolio of residential compounds in Riyadh and is a market leader in corporate housing for major institutions across the Kingdom. Its partnership with Saudia remains one of its most significant, spanning eight years of steady growth and large-scale delivery.

The opening of Azure Takhassusi marks another milestone in that journey, setting a new benchmark for corporate housing that supports workforce wellbeing, operational excellence and long-term partnerships in Saudi Arabia.