Sony Electronics has announced the new Bravia XR television series, including Master Series Z9K 8K and X95K 4K Mini LED models, Master Series A95K, A80K 4K OLED model, and X90K 4K LED model.

Powered by Cognitive Processor XR, the unique XR Backlight Master Drive precisely controls the latest generation Mini LED backlight in the Z9K and X95K series for incredible brightness. Viewers can enjoy an unprecedented dynamic range with dazzling lights and deep blacks, as well as natural mid tones with almost no flare or halos around highlights.

The Cognitive Processor XR also powers the A95K’s new OLED (QD-OLED) panel with XR Triluminos Max, which delivers Sony’s widest color palette and reproduces naturally beautiful shades and hues. With millions of individual, self-illuminating pixels, the A95K delivers more colors than ever before for an entirely new viewing experience.

“These new innovations help us deliver the best and most immersive viewing experiences, authentically delivering the creator’s true intent,” a press release said. “When watching movies, viewers can experience our enhanced Acoustic Surface Audio+ for OLED models and Acoustic Multi-Audio for LED models, precisely matching the position of the sound with the images on the screen for a truly immersive audio/visual experience.”

The lineup also includes new features that customize and enhance at-home entertainment.

Together with Netflix, Sony has released Netflix Adaptive Calibrated Mode, which automatically adjusts image processing based on ambient light, so users’ favorite shows and films look like the creator intended, under any conditions. Additionally, Sony’s new Bravia Core Calibrated Mode will automatically adjust the image quality on screen to better align with the video creator’s original vision.

All 2022 Bravia XR televisions are designated to be “Perfect for PlayStation 5,” which includes two PS5 exclusive features — Auto HDR Tone Mapping and Auto Genre Picture Mode.

“Sony is committed to offering the best viewing experience possible, no matter the at-home environment or content selection,” said Takakiyo Fujita, managing director, Sony Middle East and Africa. “With best-in-class picture and sound quality, our new TVs enhance any on-screen streaming and gaming content to create a powerfully immersive big-screen experience.”

This year, Sony also introduces a newly developed original camera device, Bravia Cam, which recognizes where users are sitting and optimizes the picture and sound accordingly. It includes gesture controls, video chat and other new experiences waiting to be explored.

With growing demand for even larger TV screens, there is also the risk of greater resource and energy use. However, Sony is committed to sustainability from the development process all the way through to the viewing experience.

Sony’s “Road to Zero” global environmental plan aims to achieve a sustainable society by reaching a zero environmental footprint throughout the lifecycle of its products and business activities by the year 2050. With these goals in mind, the company’s 2022 TVs use high recycled plastic content with Sony-developed Sorplas.

“By using Sorplas, we’ve increased our use of recycled material without sacrificing design and durability and reduced overall virgin plastic use by up to 60 percent, which equates to approximately 140,000,000 compact discs,” the company said.

Additionally, Sony’s Bravia Cam can recognize when viewers are no longer in front of the TV and dim the display to conserve energy.