What goes into creating a fragrance for the Middle East?

Christian Louboutin produced a perfume line crafted specifically for regional consumers. Supplied
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Updated 09 January 2022
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What goes into creating a fragrance for the Middle East?

  • French nose Fanny Bal reveals the secrets behind appealing to regional customers

DUBAI: Scent is an essential part of the beauty regimes of Arab men and women. According to Euromonitor, the fragrance market in the Middle East is projected to reach $4.4 billion in 2027, with Saudi Arabia and the UAE making up the region’s two largest markets for scents.

These statistics prove extremely beneficial for the revenue of luxury brands, many of which have produced perfume lines crafted specifically for regional consumers.

“The Middle Eastern consumers, they are really in love with perfume,” said the renowned French nose Fanny Bal, who recently dreamed up Loubiprince, one of the musk-infused scents that makes up Christian Louboutin Beauty’s unisex fragrance collection launched exclusively for the region.




Loubiprince is the brainchild of French nose Fanny Bal. Supplied

“Fragrance is part of the culture in the Middle East. It goes way deeper than in any other region in the world,” she added.

When it comes to their preferences, Saudi Arabia and the UAE both favour traditional scents, and tend to gravitate towards perfumes boasting potent ingredients such as oud and musk, she said.

“It was very interesting developing the fragrances because you can go deeper in terms of intensity and the choice of the ingredients. Unlike in Europe or America, where consumers prefer fruity or floral scents, we were able to explore stronger notes that we wouldn’t typically use for the European market,” said Thomas James, Chief Brands Officer for Niche Brands at Puig. “For instance, we wouldn’t use incense for European customers, but in the Middle East, of course, incense is so important.”

For this specific fragrance, Bal — who has conceived perfumes for Givenchy, Frederic Malle, Issey Miyake and even popstar Shakira — looked at ingredients that have become synonymous with Middle Eastern fragrances, including resin, amber, spice and sandalwood.




The three-piece fragrance collection pays homage to the Middle East. Supplied

There are two other fragrances that make up the exclusive Louboutin collection: Loubicharme and Loubiluna by French perfumer Christophe Raynaud.

Loubiluna is a blend of fig milk, cedar wood and papyrus, while Loubicharme boasts floral notes of geranium and rose balanced by incense and patchouli.

In addition to the ingredients, Christian Louboutin also paid homage to the region in the presentation of each scent. They come in an opulent red bottle with a gold cap depicting a scarab beetle, pyramid and a crescent moon. 

Bal reveals that Louboutin’s roots served as the starting point of the collection. The designer, best known for his red-soled footwear, was born in Paris to a French mother and an Egyptian father, a discovery he only made recently. The godfather of part-Egyptian model Elisa Sednaoui, he has always felt a connection to the North African country. He owns property in Luxor, a purchase made well before he discovered his heritage.

For instance, one of the main ingredients used in the perfumes is papyrus, a thick paper-like material that was used in ancient Egypt for writing on. “When you think of papyrus, you also think of Egypt. Perfumers don’t use papyrus often, but it made sense with Louboutin’s story,” shared Bal.


Saudi traditional meal anchors Al-Balad’s culinary scene

Ghalib Naji Al-Shadwy (center) with his son (right) and longtime customer Abu Samer Al-Sulami (left). (AN photo)
Updated 14 December 2025
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Saudi traditional meal anchors Al-Balad’s culinary scene

  • Slow-cooked sheep’s head is drawing new generations and visitors to Jeddah’s historic district

JEDDAH: In the streets of Al-Balad, where centuries-old buildings frame one of Saudi Arabia’s most storied districts, culinary heritage continues to draw visitors as powerfully as architecture. 

Among the area’s enduring attractions is Al-Shadwy for Sheep Head Meat, a family-run restaurant that has served one of the Kingdom’s most traditional dishes since 1958, turning a once-necessity meal into a symbol of Saudi food culture and hospitality.

Tucked into Baba Makkah, Al-Balad’s historic core, Al-Shadwy began as a modest corner table before becoming a landmark destination for locals, food enthusiasts and tourists seeking an authentic taste of the past.

Eating sheep’s head has long been rooted in Arab culinary traditions, shaped by the principle of using the entire animal and avoiding waste. (AN photo)

Now run by the third generation of the Al-Shadwy family, the restaurant remains devoted to a single specialty; sheep’s head, slow-roasted over charcoal using a recipe unchanged for decades.

Eating sheep’s head has long been rooted in Arab culinary traditions, shaped by the principle of using the entire animal and avoiding waste. In Saudi Arabia, the dish evolved into communal meal associated with generosity, warmth and social gathering.

Sixty-five-year-old owner Ghalib Naji Al-Shadwy, who inherited the restaurant from his grandfather and father, remains a familiar presence at the restaurant, overseeing the service and greeting customers. 

FASTFACTS

• Al-Shadwy for Sheep Head Meat is a family-run restaurant in Al-Balad that has served one of the Kingdom’s most traditional dishes since 1958.

• It began as a modest corner table before becoming a landmark destination for locals, food enthusiasts and tourists seeking an authentic taste of the past.

He told Arab News that the dish has been central to Saudi culinary culture for generations.

“The sheep’s head has been a staple in Saudi Arabia and other GCC countries culinary culture for centuries,” he said. “Traditionally, it was a meal served during cold winter mornings to provide energy and warmth. In many regions of Saudi Arabia, the sheep head (is) always on the top of the main plate for guests, and families festive holidays gather in restaurants or at home to enjoy the sheep’s head, making it a social and festive occasion.”

In Saudi Arabia, the dish evolved into communal meal associated with generosity, warmth and social gathering. (AN photo)

Speaking about its significance in hospitality culture, he added: “Serving it to guests is considered an act of generosity and care.” Rich and filling, it is most commonly eaten as breakfast or an early morning meal.

Preparing sheep’s head is a slow, careful process. According to Al-Shadwy, the heads are cooked at low temperatures to soften the tendons and connective tissue, resulting in tender meat and deep flavor.

The preparation includes curing and slow cooking, a method that has remained largely unchanged at the restaurant for more than six decades. 

Being a family-owned restaurant here for so many years makes us a part of Jeddah’s history.

Ghalib Naji Al-Shadwy, Al-Shadwy for Sheep Head Meat owner

“I’ve cooked many sheep heads a while back and I still enjoy it,” he said. “Most of the customers actually prefer the head and the brain.”

Despite its small size and somewhat tucked-away location, the restaurant’s popularity is unmistakable. Long queues form outside each morning, often guiding first-time visitors to its door. A sign reading “Al-Shadwy Mandi” in Arabic marks the entrance, while the steady crowd confirms its reputation.

Over the years, the restaurant has attracted officials, celebrities and social media figures, with photographs of notable guests lining the walls. Al-Shadwy said the steady attention reflections Al-Balad’s growing appeal as a cultural and culinary destination.

He said that interest in sheep’s head is no longer limited to older generations. Younger Saudis, he said, are increasingly curious about traditional dishes, while tourists often see it as an adventurous experience. 

“For many visitors, trying sheep’s head is considered ‘extreme food’ or a challenging dish,” he said. “But it gives them a sense of adventure and a unique story to tell.”

Inside the lively restaurant one morning, longtime customer Abu Samer Al-Sulami, who has been dining there for 40 years, described it as a rare example of authentic Saudi cuisine.

“I am a regular customer here and always come early in the morning because when you eat the sheep’s head it really gives you energy for work,” he said. 

Demand is highest in the early hours, particularly on Fridays. Al-Shadwy said the restaurant often sells out by mid-morning, making early visits essential.

“The number of sheep heads our restaurant sells daily varies but it reaches around 200 heads,” he added.

As he works alongside his two sons, Al-Shadwy says preserving the family legacy is as important as serving the fish. 

“Being a family-owned restaurant here for so many years makes us a part of Jeddah’s history,” he said.