SAMACO, Al Nahla had a prominent role in F1 Saudi Arabian Grand Prix

SAMACO Group invested heavily in corporate hospitality, a strategic and essential move to show value to its partners, clients, and its entire group of companies.
Short Url
Updated 02 January 2022
Follow

SAMACO, Al Nahla had a prominent role in F1 Saudi Arabian Grand Prix

SAMACO Group took a prominent role in participating and supporting the first F1 Saudi Arabian Grand Prix also known as SAGP by having an exclusive and private suite for its partners and brands at the Paddock Club — the pinnacle of hospitality in entertainment in Formula 1. SAMACO Group invested heavily in corporate hospitality, a strategic and essential move to show value to its partners, clients, and its entire group of companies.

This valuable SAMACO Group participation resulted from a partnership with ZK Sports & Entertainment, the exclusive agent of Formula 1 experiences in the GCC, which will continue to cover future KSA Formula 1 events. The companies under Al Nahla Group include SAMACO Group, SAMACO Automotive, SAMACO Toys, SAMACO Marine, Fast Auto Technic, Al Ameen Real Estate, and Hasan Abbas Sharbatly Foundation.

Ibrahim Hasan Abbas Sharbatly, the vice-chairman of the board of directors of Al Nahla Group, the holding company of Samaco Group, expressed the importance of participating in such an event. He said: “This is an essential step moving forward towards a glorious future of the Kingdom, and SAMACO Group is more than honored to be included as a vital participant and supporter of this renaissance.”

He added: “We, at SAMACO Group, are aligned with Saudi Vision 2030 under the leadership of HRH Prince Mohammed bin Salman to work hand in hand to achieve the visions of the Quality of Life program to create an environment that supports new lifestyle options that will increase participation in sports activities and events, create a positive economic and social impact by attracting tourism, create job opportunities, boost national pride and diversify the economy.”

Sharbatly praised the remarkable achievements of the Saudi Automobile and Motorcycle Federation, the promoter of the F1 SAGP 2021. “Special thanks to the Saudi Automobile and Motorcycle Federation for hosting and executing an event of this stature in record time and with such resounding success.”

In a show of support to Saudi Arabian Grand Prix Formula 1, SAMACO Automotive participated leading the parade of the “Supercar Club” Tribe with 2 Porsche cars, the Panamera GTS Exclusive, and the Macan GTS, along with 2 safety cars for Porsche Sprint Challenge Middle East, the 911 992 Turbo & Cayenne Coupe S.

In addition, Bentley Saudi Arabia participated in this special parade by providing two Continental GT control cars, one at the forefront of the parade and the other at the end of it, controlling the lane and speed.

Michel Zaborny, managing director at ZK Sports & Entertainment, stressed the importance of this collaboration with SAMACO Group. He said: “Special thanks to SAMACO Group and the vision of their management for their valuable participation. It’s never easy to invest in an inaugural event of the scale of Formula 1, especially an inaugural race. Samaco Group has been a phenomenal client to work with and we are looking forward to do much more.”

The massive success of the first-ever F1 SAGP is an eye-opener to the Kingdom’s vast capabilities to become one of the world’s sports powerhouses. And SAMACO Group, in line with its commitment to driving growth and giving back to the community, will always be a partner and supporter of this journey.


RLC Global Forum places Kingdom at center of future of retail

Updated 16 January 2026
Follow

RLC Global Forum places Kingdom at center of future of retail

The RLC Global Forum will return to the Saudi capital on Feb. 3–4 to shape the future of retail and consumer-facing industries at a defining moment for growth against a backdrop of shifting cross-border commerce, evolving consumption patterns, and the global AI imperative.
As the world’s economic and cultural gravity continues to shift, Riyadh stands at the intersection of transformation by connecting East and West, tradition and innovation, and providing the ideal stage for this global dialogue.
The forum’s launch coincides with the announcement of two strategic partnerships with Cenomi Centers and Panda Retail Company, highlighting Saudi Arabia’s emergence as a driving force in the global growth narrative.
Speaking to Arab News ahead of the annual forum, Panos Linardos, chairman of RLC Global Forum, said the event enables decision-makers to create a sustainable growth and innovation strategy in retail by monitoring major transformative forces affecting worldwide leaders. 
“At the 2026 RLC Global Forum, the priority is not identifying trends — in fact most leaders already see the signals — but understanding how those forces collide and reshape decision-making. This year’s agenda reflects a world at a growth crossroads: capital is more disciplined, consumers are more selective, and traditional operating models are under strain,” said Linardos.
“This year we are focused on three interconnected questions. First, where does enduring growth come from when scale alone no longer guarantees resilience? Second, how are power and value shifting across the retail ecosystem? And third, how do markets like Saudi Arabia move from rapid expansion to sustainable, system-level value creation?” said the chairman.
“We believe that retail does not operate in isolation. That is why the forum is structured to examine these dynamics across retail, real estate, technology, and investment as a single interdependent system. This integrated view, rather than siloed thinking, is where meaningful strategy now takes shape,” he added.
The forum will convene more than 2,000 senior decision-makers in Riyadh, with participants spanning global retail groups, sovereign-linked investors, developers, technology platforms, policymakers, and academic institutions from more than 40 countries.
“What matters most, however, is not scale but composition. You must understand that this is an invitation-only audience shaped deliberately around decision-making authority. CEOs sit alongside ministers, investors alongside operators, and academics alongside practitioners, not to offer commentary, but to interrogate assumptions and test strategies against real-world constraints,” said Linardos.
What distinguishes the forum is its ability to bring global perspectives into direct conversation with regional realities.
“As Saudi Arabia’s role in global trade, tourism, and consumer markets accelerates, that intersection has become increasingly relevant for leaders reassessing how and where growth is built,” he said.
Reports indicate that retail sales in the Kingdom are forecast to reach $161.4 billion by 2028. “The scale of the opportunity is clear, but the more interesting question is how that growth is shaped,” Linardos told Arab News. “Demographics, digital adoption, tourism growth, and large-scale urban development are converging at once. That creates opportunity, but also raises the bar. The next phase of retail growth in the Kingdom will favor models that integrate physical space, digital infrastructure, cultural relevance, and operational discipline.”
At the 2026 RLC Global Forum, many of the discussions center on this transition, he said.
The Kingdom’s advantage lies in its ability to design ecosystems where retail, hospitality, culture, and experience reinforce one another. Creating this long-term, integrated value is a core focus of the discussions at the forum, he added.
Commenting on the forum’s role in the future of the Saudi retail landscape, Linardos said: “Saudi Arabia does not need another conference to showcase ambition. What it benefits from — and increasingly demands — is a platform for informed, global dialogue grounded in execution. The RLC Global Forum plays that role by positioning Saudi Arabia not as a case study, but as a strategic participant in shaping the future of retail and consumer economies.”
“By bringing global leaders into Riyadh, the forum allows for an exchange that is both outward-looking and locally anchored. As the Kingdom moves from rapid transformation to long-term institution building, these conversations become more consequential. The forum is thus a critical catalyst in translating Vision 2030’s ambitions into a resilient, global-market reality,” he added.
The RLC Global Forum is a leading platform that brings together the world’s most influential retail leaders, innovators, and policymakers to drive positive industry change. It marks the next phase of the Retail Leaders Circle’s 12-year mission to connect and empower decision-makers across the retail and consumer-facing sectors.
Through high-level dialogue and strategic cross-industry initiatives, the forum addresses the long-term forces defining the trajectory of retail and its interconnected ecosystems.
Alongside the annual retail forum in Riyadh, the RLC Global Forum curates a calendar of high-profile events around the world, including the CEO Summit in New York and the RLC Fashion Summit in Milan.