RIYADH: Italian Embassy deputy head of mission Valerio De Parolis inaugurated the “Let’s Eatalian” food promotion at the LuLu Hypermarket in Atyaf Mall, Yarmouk, Riyadh. The inauguration was held in the presence of LuLu Hypermarkets Saudi Arabia director Shehim Mohammed, LuLu officials and management, and Italian trade commissioner Enrico Barbieri and other senior embassy officials.
The Italian food festival, supported by the Italian Embassy and the Italian Trade Agency, kicked off on Dec. 8 and will continue until Dec. 22.
"We are particularly happy to showcase a wide range of top-quality Italian food products through LuLu Hypermarket’s ‘Let’s Eatalian’ promotion to discerning culinary shoppers in Saudi Arabia,” said De Parolis.
"We thank the Lulu group for opening up this window into what Italy has best to offer: The tradition of high-quality food, the diversity of each region’s specialties, all of which are central to our identity and culture,” he added.
Replete with the goodness and gourmet taste of Italian food and health benefits of a Mediterranean diet, the ‘Let’s Eatalian’ promotion puts top-quality food and ingredients in the spotlight. Excellent cheeses, Italian chocolate, fruit jams, sugar-topped puff pastry from well-known brands and Italian apples are available at special prices. Italian kitchen staples such as balsamic vinegar, olive oil, organic pasta and even novelty treats such as a range of vegetable-based burgers, condiments like ready-to-go pesto pasta sauce are also on fare.
“Globally, Italian cuisine enjoys enormous popularity. This is the time to fill your trolley with all things Italian!” said Mohammed.
