Jeddah Art Promenade showpiece takes flight

The sculpture is visible for miles, perched amid the blue waters of the Jeddah Corniche, where the city is hosting the Formula 1 Saudi Arabian Grand Prix.
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Updated 05 December 2021
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Jeddah Art Promenade showpiece takes flight

A golden falcon rises, wings outstretched, over the Jeddah coastline. Sela, the Saudi Arabian events producer, has unveiled the first art installation of its highly anticipated Jeddah Art Promenade.
The promenade is curated by renowned producer Swizz Beatz and his Saudi-headquartered creative agency, Good Intentions.
The one-of-a-kind sculpture by Kwest is visible for kilometers, perched amid the blue waters of the Jeddah Corniche, where the city is hosting thousands at the Formula 1 Saudi Arabian Grand Prix.
Creators of some of the region’s most sought-after experiences and attractions, Sela has staged more than 3,000 events since 2005, including MDLBEAST, the Italian Super Cup, WWE Crown Jewel, Riyadh Season and Jeddah Season, in addition to launching projects such as Boulevard Riyadh City and Jeddah Superdome.
Sela’s Jeddah Art Promenade is a beachfront boulevard featuring art monuments in a leisure, hospitality and retail district scheduled for completion in the coming months.
Kasseem “Swizz Beatz” Dean is a Grammy-award winning producer and owner of one of the world’s largest art collections.
Recognizing the creative renaissance unfolding in the Kingdom with Saudi Vision 2030, Swizz Beatz found a base for his global agency in Saudi Arabia, co-founding Good Intentions with Saudi native Noor Taher.

HIGHLIGHTS

• Creators of some of the region’s most sought-after experiences and attractions, Sela has staged more than 3,000 events since 2005.

• These include MDLBEAST, the Italian Super Cup, WWE Crown Jewel, Riyadh Season, Jeddah Season, Boulevard Riyadh City and Jeddah Superdome.

Their curations leverage a vibrant community of contemporary artists to bring a new cultural experience to the Kingdom at Jeddah Art Promenade.
Shihana Alazzaz, Sela chairwoman and general counsel to the Public Investment Fund, said: “The ‘Wusul’ (‘Arrival’) installation from artist Kwest is a powerful statement of energy and creativity taking flight.
“We at Sela are thrilled to be working with Swizz Beatz and the Good Intentions team, headed by homegrown lead Noor Taher, to give vital art a platform, with special thanks to the organizers of Jeddah Season for making all of this possible.
“With more than a dozen installations planned, the Jeddah Art Promenade will blaze an iconic trail down our beautiful coast, offering visitors a visceral cultural experience and creating a landmark worthy of our nation’s vision.”
Swizz Beatz, co-founder of Good Intentions, said: “We’ve always wanted to work with the gatekeepers in that arena and knew Sela would be a partner aligned with our vision at Good Intentions. This is just a scratch on the surface, we’re only going bigger and more disruptive from here.”


ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

Updated 17 January 2026
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ITC Infotech accelerates Vision 2030 through digital hub in Riyadh

ITC Infotech’s commitment to delivering real digital change in the Middle East is reinforced by strengthening collaboration and working more closely with customers on the ground. The establishment of its Digital and AI Engineering Hub in Riyadh brings superior digital engineering and AI skills closer to businesses, allowing for speedier collaboration, localized innovation, and solutions targeted to regional needs. This strategic expansion aligns with Saudi Arabia’s Vision 2030 and underscores ITC Infotech’s long-standing emphasis on partnership-led growth and customer-centric innovation.

The hub was officially inaugurated on Jan. 15 by Sanjiv Puri, chairman and managing director of ITC Ltd. This facility is designed to help enterprises leverage advanced technologies and convert digital ambitions into measurable business outcomes. This move aligns closely with Saudi Arabia’s efforts to build a knowledge-driven economy powered by innovation and technology.

Saudi Arabia’s digital leap

Vision 2030 is more than just economic diversification; it is a clear blueprint for creating a technologically advanced society. This vision is centered on the integration of artificial intelligence and digital engineering, which are transforming industries and enabling long-term, sustainable growth. The strategic importance of AI is clear, with the Saudi Data and AI Authority estimating that it may add $135 billion to the Kingdom’s GDP by 2030. This commitment is supported by significant investments, including $14.9 billion announced at LEAP 2025 to advance digital infrastructure, talent, and next-generation technologies, as well as historic projects like the $2.7 billion Hexagon Data Center in Riyadh. Together, these efforts are laying the foundation for a secure, resilient, and future-ready digital ecosystem that can support AI adoption, data-driven governance, and smart city development at scale.

What the hub offers

ITC Infotech’s Riyadh hub is designed to fuel this momentum by focusing on three core areas:

  • AI-powered platforms: Delivering predictive analytics, intelligent automation, and data-driven insights to help businesses transition from reactive operations to proactive strategies.
  • Digital engineering solutions: Leveraging Industry 4.0-driven smart manufacturing capabilities, integrating AI-led modeling, connected systems, and advanced analytics to optimize production performance, improve asset utilization, and proactively reduce operational and quality risks across the engineering lifecycle.
  • Cloud-native architectures: Building agile, secure, and resilient ecosystems that enable faster innovation and seamless integration across enterprise systems.

These capabilities are designed to enable organizations to innovate, scale, and compete in a rapidly evolving digital economy. Beyond technology, the hub is fundamentally anchored in building a team of the region, from the region, for the region and for global impact. Through structured skill-building programs, deep partnerships with academia, systematic knowledge transfer, and immersive, hands-on delivery models, the hub is creating a future-ready Saudi workforce fully aligned with Vision 2030 and capable of serving both national and international priorities.

Driving enterprise transformation 

The ITC Infotech hub aims to enable transformation rather than simply deploy technology. By driving AI adoption, accelerating digital engineering, and building cloud-native ecosystems, ITC Infotech seeks to help businesses:

  • develop new business models to meet evolving market needs.
  • improve operational efficiency through predictive insights and automation.
  • support sustainability goals by optimizing resources and reducing risks.
  • build a skilled local workforce capable of leading future innovations.

These outcomes support enterprises as they transition to more resilient, data-driven, and digitally mature operating models.

The road ahead

ITC Infotech is a wholly owned subsidiary of ITC Limited, one of India’s largest conglomerates, with over 25 years of experience as a trusted technology services partner to enterprises globally. The company focuses on next-generation enterprise transformation, delivering services across infrastructure and application modernization, cloud, cybersecurity, digital engineering, and AI-led innovation.

As Saudi Arabia continues its digital journey, ITC Infotech’s combination of global expertise, strong local presence, and collaborative delivery model positions it as a long-term partner in advancing Vision 2030. ITC Infotech’s hub in Riyadh reflects this commitment, bringing advanced capabilities closer to customers, investing in local talent, and enabling enterprises to adopt AI at scale as they compete in an increasingly digital world.