AlUla, UNESCO sign deal to promote Saudi heritage, culture

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The agreement was signed by Minister of Culture Prince Badr bin Abdullah bin Farhan and UNESCO Director-General Audrey Azoulay. (@RCU_SA)
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The agreement was signed by Minister of Culture Prince Badr bin Abdullah bin Farhan and UNESCO Director-General Audrey Azoulay. (@RCU_SA)
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The agreement was signed by Minister of Culture Prince Badr bin Abdullah bin Farhan and UNESCO Director-General Audrey Azoulay. (SPA)
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Updated 11 November 2021
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AlUla, UNESCO sign deal to promote Saudi heritage, culture

  • Agreement aims to protect sites in AlUla by promoting capacity building and knowledge transfer with experts
  • Saudi Minister of Culture says partnership will help in transforming AlUla into a global destination

RIYADH: The Royal Commission for AlUla (RCU) signed a long-term strategic partnership on Wednesday with the UN Educational, Scientific, and Cultural Organization to develop AlUla’s cultural landscape and promote understanding of the global importance of heritage.

The agreement was signed by Minister of Culture Prince Badr bin Abdullah bin Farhan and UNESCO Director-General Audrey Azoulay. Princess Haifa bint Abdul Aziz Al-Muqrin, the Kingdom’s permanent representative to UNESCO, and Amr Al-Madani, CEO of RCU, also attended the meeting at UNESCO’s headquarters in Paris.

The agreement aims to achieve mutual benefits and promote the cultural, social, and economic development of AlUla by strengthening efforts to protect AlUla’s cultural, natural, and historical sites. To achieve these goals, efforts will focus on promoting capacity building and knowledge transfer with experts from all around the world. They will join RCU efforts to turn the area into a benchmark destination for heritage, nature, arts, and culture.

Prince Badr said the agreement will help the vision of Crown Prince Mohammed bin Salman in transforming AlUla into a global destination for heritage, nature, arts, and culture.

HIGHLIGHT

The five-year agreement focuses on 10 programs that include the listing of new natural and cultural sites under UNESCO’s taxonomy to protect and promote the local heritage and natural landscapes and ecosystems.

“Signing this agreement, which is the first of its kind, is another significant moment in our journey toward achieving these ambitions and promoting a sustainable relationship between UNESCO, the Kingdom, and RCU,” he said.

Prince Badr also said the partnership will connect AlUla’s past, present, and future by harnessing the power of education, science, and culture. He wants to make AlUla a catalyst for sustainable development and also achieve long-lasting change in line with Saudi Vision 2030 and the UN sustainable development goals.

“The relationship between Saudi Arabia and UNESCO dates back to 1946 when the Kingdom became a member of our organization,” Azoulay said. “The cooperation with the Kingdom today is taking another important step forward to keep pace with the significant transformation taking place in AlUla.”

The agreement will see the implementation of several knowledge-based initiatives to transform the cultural natural landscape and cultural depth of AlUla with responsible and sustainable means. It will also develop the large part of the Kingdom’s northwest into the world’s largest living museum.

The five-year agreement focuses on 10 programs that include the listing of new natural and cultural sites under UNESCO’s taxonomy to protect and promote the local heritage and natural landscapes and ecosystems. Key sectors also include heritage conservation, education, capacity-building, nature, and creative arts, where locals will be the main beneficiaries of AlUla’s development.


Healthcare must be ‘proactive’ says Hevolution exec

Updated 20 December 2025
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Healthcare must be ‘proactive’ says Hevolution exec

  • Princess Dr. Haya bint Khaled bin Bandar Al-Saud spoke to Arab News at a presentation of its second Global Healthspan Report

RIYADH: Healthcare needs to shift to a global model that targets preventing disease rather than treating it, a senior executive from the Saudi-funded Hevolution Foundation told Arab News.

The senior vice president of research of Hevolution, Princess Dr. Haya bint Khaled bin Bandar Al-Saud, spoke to Arab News at a presentation of its second Global Healthspan Report at the nonprofit’s headquarters in Riyadh’s KAFD on Wednesday.

“People have to be aware, healthcare has to change its way of thinking, because it’s a must,” she said. “We cannot be reactive anymore, we have to be proactive.

“And this has to start earlier in the education of health professionals, and third, someone needs to take this to the global agenda. The general public needs to know that this is a reality.” 

Launching its report, Hevolution called for urgent global action to treat healthy aging as an economic imperative, where prevention, not disease, drives prosperity.

The organization focuses on healthspan research, or extending the healthy human lifespan.

The findings of the report centered around five main areas; rising awareness and public demand, breakthrough science and new therapies, AI and data revolution, investment momentum and gaps and economic and policy imperatives.

The report detailed the momentum of a new healthspan era where science, technology and public awareness are converging, but momentum alone is not enough.

Al-Saud explained that achieving equitable and evidence-based progress would require coordinated leadership from scientists, policymakers and investors alike.

“Today, science and societal cause has to be integrated, meaning the public needs to know that everything that we are investing in is for the general population, not just on a local level but on a global level,” she said.

The report surveyed 23 countries on the awareness of healthspan, which found that two-thirds of healthcare professionals now receive patient inquiries about healthspan interventions at least once a month, with one-third reporting them weekly.

Al-Saud highlighted that the report also found that 80 per cent of citizens believed governments should fund preventive care programs, while 39 per cent expressed concern about inequality in access.

“Awareness is the most important thing. This subject touches every single one of us, every single one of us has a story that this relates to, whether a grandparent, sick parent, or us,” she said.

Under artificial intelligence the report found that 74 per cent of experts believe AI will transform healthspan R&D and healthcare delivery, yet 26–30 per cent remain opposed to AI in diagnostics, reflecting an ongoing trust and ethics gap.

The report detailed that 59 per cent of investors cite lack of awareness as the top barrier while 46 per cent point to limited experts, unclear evidence and weak regulatory frameworks.

“Between 2022 and 2024 the investments in healthspan has doubled, it’s estimated to be $7 billion invested in finding interventions in healthspan globally,” Al-Saud said.

Investment in healthspan reached $7.33 billion in 2024, up from $3.48 billion the previous year. The average deal size has grown 77 per cent since 2020, signaling maturing confidence in the sector.

“Hevolution Foundation remains the world’s largest philanthropic backer of aging biology and healthspan science, with $400 million allocated in over 230 grants, 25 partnerships, and four biotech ventures,” Al-Saud said.

According to a report from Hevolution, expanding could deliver up to $220 billion annually in productivity gains, and every $1 invested in prevention could yield $16 in returns.

“We always want to support scientists but the end-consumer is the general public,” Al-Saud said.

Hevolution has remained true to its mission since its foundation; to extend healthy human lifespan for all, mobilizing the science, innovation and investment needed to make healthier longer lives a shared global reality.

Established by royal decree in 2018 and launched in 2021, Hevolution Foundation is a non-profit organization that focuses on accelerating independent research and entrepreneurship in the emerging field of healthspan science.

Headquartered in Riyadh, Saudi Arabia, with a North American hub in Boston, the foundation says it has plans for further international expansion, and has set key goals and targets to advance its vision and mission.