Saudi tourism sector set to shine, says CEO of STA

Ahmed Al-Khateeb, Minister of Tourism (3 R), Princess Haifa Al-Saud, Assistant-Minister of Tourism (3 L), Fahd Hamidaddin, CEO of STA (2 L), with other Saudi tourism delegates. (Twitter)
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Updated 04 November 2021
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Saudi tourism sector set to shine, says CEO of STA

  • The Saudi health application “Tawakkalna” has become the first linked with the International Air Transport Association
  • Some 450,000 tourist visas were issued between 2019 and the advent of the pandemic

RIYADH: Visitors to Saudi Arabia are expected to double, according to a recent statement made by the Saudi Tourism Authority to AlArabiya on the sidelines of a travel trade event in London.

Fahd Hamidaddin, CEO of the STA, said on Wednesday that the Riyadh Season had increased the rate of visits to the Kingdom by 30 percent in 2019, with this number expected to double after the launch of new giga-projects.

The prediction was made at the World Travel Market, the biggest travel trade event since 2019, which opened yesterday in London, with over 100 countries in attendance at the ExCeL Center in the east of the capital.

Welcoming a new era of tourism after the devastating effects and challenges posed by the pandemic, Hamidaddin pointed out the 60 percent rate of vaccination in the Kingdom. 

The Saudi health application “Tawakkalna” has become the first linked with the International Air Transport Association.

Some 450,000 tourist visas were issued between the launch of the program in 2019 and the advent of the pandemic, targeting 49 countries in the initial stage.

The authority facilitated access to tourist visas electronically or through entry points to the Kingdom within specific regulatory controls.

Performance indicators were set up to keep pace with the ambitious target to raise the number of annual visits to 100 million by 2030, 55 million of which are international with the remaining 45 million coming from domestic travel, including Umrah, visiting relatives and for business purposes, Hamidaddin said.

This is expected to provide 1 million job opportunities and an increase of 10 percent of the country’s GDP.

“Discover Saudi” was launched in 2019 as part of a SR1 billion ($226 million) investment to drive tourism development in the Kingdom, and is expected to complement the goal of welcoming over 100 million visitors by 2030.

Tourism is one of the pillars of the Kingdom’s Vision 2030 to contribute to diversifying the economy, attracting investments, increasing sources of income, and providing job opportunities for citizens. 

Marketing and promotional campaigns for tourist destinations in the Kingdom have been launched, the last of which was the “Summer of Saudi Arabia” program, which was launched by the “Spirit of Saudi Arabia” platform under the slogan “Our Summer, Your Mood,” to promote 11 tourist destinations until the end of September. More than 500 tourist experiences were provided by 250 private sector partners.


Global trade isn’t deglobalizing — it’s reshuffling, Harvard economist says

Updated 09 February 2026
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Global trade isn’t deglobalizing — it’s reshuffling, Harvard economist says

ALULA: Global trade is not retreating into deglobalization despite geopolitical shocks, but is instead undergoing a structural reshuffling led by US-China tensions, according to Harvard University economist Pol Antras. 

Presenting research at the AlUla Emerging Market Economies Conference, Antras said there is no evidence that countries are systematically turning inward. Instead, trade flows are being redirected across markets, creating winners and losers depending on export structure and exposure to Chinese competition. 

This comes as debate intensifies over whether supply-chain disruptions, industrial policy and rising trade barriers signal the end of globalization after decades of expansion. 

Speaking to Arab News on the sidelines of the event, Antras said: “I think the right way to view it is more a reorganization, where things are moving from some countries to others rather than a general trend where countries are becoming more inward looking, in a sense of producers selling more of their stuff domestically than internationally, or consumers buying more domestic products than foreign products.”  

He said a change of that scale has not yet happened, which is important to recognize when navigating the reshuffling — a shift his research shows is driven by Chinese producers redirecting sales away from the US toward other economies. 

He added that countries are affected differently, but highlighted that the Kingdom’s position is relatively positive, stating: “In the case of Saudi Arabia, for instance, its export structure, what it exports, is very different than what China exports, so in that sense it’s better positioned so suffer less negative consequences of recent events.” 

He went on to say that economies likely to be more negatively impacted than the Kingdom would be those with more producers in sectors exposed to Chinese competition. He added that while many countries may feel inclined to follow the United States’ footsteps by implementing their own tariffs, he would advise against such a move.  

Instead, he pointed to supporting producers facing the shock as a better way to protect and prepare economies, describing it as a key step toward building resilience — a view Professor Antras underscored as fundamental. 

Elaborating on the Kingdom’s position amid rising tensions and structural reorganization, he said Saudi Arabia holds a relative advantage in its economic framework. 

“Saudi Arabia should not be too worried about facing increased competitive pressures in selling its exports to other markets, by its nature. On the other hand, there is a benefit of the current situation, which is when Chinese producers find it hard to sell in US market, they naturally pivot to other markets.” 

He said that pivot could benefit importing economies, including Saudi Arabia, by lowering Chinese export prices. The shift could increase the Kingdom’s import volumes from China while easing cost pressures for domestic producers.