Saudi Arabia’s green oil: Ancient meets modern as the ‘smart farmers’ of Jouf reap a rich olive harvest

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Nasser Al-Hamad at his Busita Farm in Al Jouf. (AN photo)
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Updated 28 October 2021
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Saudi Arabia’s green oil: Ancient meets modern as the ‘smart farmers’ of Jouf reap a rich olive harvest

  • Arab News visited the “Million Tree Farm” in Jouf, a land of fertile soil and moderate climate ideal for cultivating this popular drupe

JOUF: Olive oil, the green elixir and a staple in Saudi households, is getting a production boost  as farmers in the northern Jouf region — the “food basket of the Kingdom” — adopt high-tech methods to get the most out of their traditional olive groves.

Olive trees have their roots in the cradle of civilization. Cultivated even before the invention of written language, distinctive tree varieties spread to Iran, Syria and Palestine, and throughout the Mediterranean basin.

With its fertile soil and moderate climate, the Jouf region in the north of the Kingdom has become Saudi Arabia’s biggest producer of olive oil, and is home to vast orchards holding millions of trees.

Throughout history, the humble olive has been associated with prosperity. But olive oil has always been much more than just a delicious part of the daily diet, and is a valuable and intrinsic part of Arab culture and heritage.

 

Arab News traveled north and visited the Busita farm, also known as the “Million Tree Farm,” whose owner, Nasser Al-Hamad, shared his story of swapping a career as an Islamic studies teacher in Riyadh for life in the world of agriculture.

Al-Hamad researched and planned his farming project for years before planting 160,000 olive trees imported from Spain through the Agromillora company.

His efforts have borne fruit and he is now regarded as one of the best farmers in the region.

Throughout history, the humble olive has been associated with prosperity. But olive oil has always been much more than just a delicious part of the daily diet, and is a valuable and intrinsic part of Arab culture and heritage.

“I grew up between farms and in a family full of farmers, so I was already familiar with planting methods for many crops,” he told Arab News.

Al-Hamad decided to grow Spanish olive trees in high-density groves, a more economical and productive model that also delivered high-quality crops and flavor.

“When my family started their farming business in Jouf city, the quality of olive oil caught my attention. We did not depend on the Spanish olive oil for daily use, and it was only used for medical prescriptions. However, I found out that it has a nuttier and richer fruity flavor and a sweeter taste than other types,” he said.

“When you eat it in the early morning, it gives the body a kick-start for the day.”

The journey that led to the Million Tree Farm began with a single step.




Nasser Al-Hamad at his Busita Farm in Al Jouf. (AN photo)

“I started with a small orchard of the available olive trees, then I started my research, including visiting international farms and agricultural experts all over Europe,” Al-Hamad said.

In 2018, 160,000 trees, all of the Arbequina variety, were planted as the first stage of the “Million Tree” project.

“The trees are watered through pressure-regulated irrigation networks for four years, resulting in significant growth, heavy branches to support the fruit and excellent productivity,” he said.

“I have been to China, different countries in Europe, and I have met some of the biggest dealers in the field. It turned out that Busita is the best, in terms of quality, production and cost, thanks to different factors, such as the weather.”

INNUMBERS

160,000 - the number of trees planted in the first stage of the “Million Tree” project

10 kg - every 10 kg of olives yields one liter of high-quality olive oil

He added: “In other countries, rainfall in the harvest season can cause crop damage or increase in moisture level for the fruits, but not here.”

Al-Hamad said that every 10 kg of olives yields one liter of high-quality olive oil.

“This whole orchard is managed by one irrigation pump, and requires only one worker due to the use of modern technology,” he said.




The farm uses a smart irrigation system that distributes water in equal amounts to reduce wastage. (AN photo)

Al-Hamad’s success has prompted him to launch another project, with plans to plant 700,000 trees in the next six months. Three types of Spanish olive tree — Arbequina, or “Queen of Arabia”; Arbosana, which translates as “Arabs of Sinai”; and Olea europaea, the European olive — will be used in the planting.

With a long-term goal in mind, the “smart farmer” is focusing on ways to conserve water, lower costs, and transform the way olive oil is produced in the Kingdom in line with modern business principles.

“As I made a career in the farming industry, I found out that the farming process is easier now. My trip to Spain taught me that farming can also adopt technology that is more feasible than standard methods used in other countries.”

Al-Hamad’s methods result in lower costs, reduced water consumption and minimal use of labor, but the result is a consistent high-quality olive oil.

Olive trees thrive on little water, unlike palm trees, which require intensive watering.




Al-Hamad’s methods result in lower costs, reduced water consumption and minimal use of labor. (AN photo)

Differences in trees sizes can be seen in some orchards due to variations in watering or uneven land.

However, Al-Hamad said: “I use a smart irrigation system that distributes water in equal amounts to reduce wastage. This system allows only two liters of water to be consumed in one hour, no matter the pressure level is. Hence, every tree has a single watering unit to guarantee all trees grow evenly.”

Harvesting olives usually requires a large workforce and is labor intensive. Crop quality can also be affected if olives are left in the sun before being collected.

Harnessing modern techniques, Al-Hamad relies on a mechanical olive harvester — or as he calls it, the “one-man mission machine” — to fulfil his vision.

“Instead of 500 workers harvesting the crop, I bought a high-density olive harvester that ensures gentle handling and seamless transport of the olive to the container and then to the olive press station.”




A high-density olive harvester ensures gentle handling and seamless transport of the olive to the container and then to the olive press station. (AN photo)

The olive harvest starts at the end of September and runs till early January. The harvester combs the olive trees and collects 50 tons of the crop every day.

To allow the harvesting machine to operate between each row, olive trees are trimmed to a standard three-meter width and 1.5-meter height. The crop is then transported through a belt conveyor while dusting and washing are carried out.

Olives are then “cold-pressed” at room temperature to extract the juice, resulting in the so-called olive paste, which is kneaded for 30 minutes until the oil is secreted. The liquid is then separated from the olive mixture, and the extracted juice separated into water and oil.

Pure fresh oil is filtered and stored immediately in cans and bottles ranging from one to 16 liters in volume.

“With persistence, planning and work, nothing is difficult,” Al-Hamad said. “In this project, I made sure to benefit from the climate, land and farming methods, all of which are studied and well planned.”

In 2021, Al-Hamad won the best farmer award in the Jouf region. His “Million Tree” brand, created to highlight the success of his project, also claimed the silver award in the Dubai olive oil competition.

“I pride myself, my family, and my country with this huge accomplishment in producing the finest olive oil in the world,” he said.

“The government’s appreciation for the success of my project encouraged me to think about transforming agriculture into an industry and becoming the most advanced olive oil manufacturer in the world.”


How Saudi Arabia’s five Founding Day symbols tell a 299-year story

Updated 22 February 2026
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How Saudi Arabia’s five Founding Day symbols tell a 299-year story

  • The flag, the palm, the Arabian horse, the souq and the falcon are symbols that connect Saudi Arabia to its roots
  • Researcher Ismail Abdullah Hejles explains how the Kingdom’s symbols anchor identity, heritage and continuity

RIYADH: As Saudi Arabia prepares to mark its 299th anniversary this Founding Day — commemorating the establishment of the First Saudi State by Imam Muhammed bin Saud in 1727 CE — the moment invites reflection not only on history, but on the symbols that distill that history into enduring meaning.

Beyond ceremony and celebration, the Kingdom’s official Founding Day emblems tell a deeper story: of survival in a harsh landscape, of state-building against the odds, and of values carried forward across nearly three centuries. Together, they form a visual language that binds past to present and projects confidence into the future.

The five Founding Day symbols — the green flag, the palm tree, the Arabian horse, the souq, and the falcon — do not serve a purely celebratory function, Ismail Abdullah Hejles, a Saudi researcher in traditional architecture, told Arab News. Rather, they carry an intellectual and cultural role that connects society to its roots.

“Nations that understand their symbols and identity understand themselves and are better equipped to continue their journey with confidence and balance,” he said.

The Saudi flag. (SPA)

The Saudi flag, a representation of unity and sovereignty, embodies the values upon which the state was founded and reflects the continuity of the nation, linking its past to its present. The current design was adopted in 1937, refining historical banners from the first and second Saudi states.

The Shahada, the Islamic declaration of faith, symbolizes the Kingdom’s foundation on Islamic values, while justice and safety are echoed through the sword, which represents the unification of the Kingdom during the reign of the late King Abdulaziz Al-Saud.

The flag’s green color is traditionally associated with Islam, reflecting continuity and faith as central pillars of the Saudi state.

Additionally, the palm tree and the crossed swords — now synonymous with Saudi Arabia — officially appeared in the Kingdom’s emblem around 1950 following unification. Together, they express strength, justice, and the protection of unity.

The Saudi emblem

“The choice was not arbitrary,” Hejles said. “It brought together strength (the sword) and life and sustainability (the palm). It reflects a careful balance of firmness and generosity.”

The palm tree’s symbolic presence, however, predates the modern state, stretching back to the ancient civilizations of the Arabian Peninsula.

“In the simple oases, the palm tree was life, and the swords were dignity. The palm offered shade and sustenance, the swords protected the land and the name. Between the shade of the palm and the edge of the sword, the story of a nation takes place.”

The palm tree served numerous functions essential to the sustainability of civilizations. Its dates were a nutritious food; its fronds were used for roofing; its trunk built walls; its fiber made ropes; and it provided fuel and shade for communities.

In places such as Qatif and Al-Ahsa, the palm tree formed a complete life system with almost no waste. (SPA)

In places such as Qatif and Al-Ahsa, the palm formed a complete life system with almost no waste. It was not merely an agricultural symbol, but a genuine model of sustainability long before the term itself was coined, Hejles said.

Mentioned in the Qur’an more than 20 times, always associated with generosity and abundance, the palm formed the backbone of the agricultural economy in eastern Arabia.

“The souq (traditional market) was not merely a place of trade but a space for social interaction, knowledge exchange, and solidarity,” Hejles said. Through it, economic activity flourished and relationships between communities were strengthened.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

“Nomads and desert dwellers possessed surplus goods and sought what they lacked through barter.”

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. That exchange generated social mobility and fostered a culture of openness, which later contributed to the rise of cities.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

In the pre-Islamic era, seasonal markets such as Souq ‘Ukaz, Souq Majanna, and Souq Dhu Al-Majaz were not only commercial hubs, but also literary forums, political arenas, and spaces for reconciliation and arbitration.

Once Islam was adopted, Souq Al-Madinah was established on principles prohibiting monopoly, forbidding fraud, and ensuring justice.

In the Saudi state, the souq evolved from traditional mud-and-wood covered bazaars into modern shopping centers and large commercial complexes. “Yet, the concept remained the same: a place of encounter before it is a place of sale,” Hejles said.

A civilizational concept that emerged centuries before Islam, the souq arose from a simple human need: exchange. (Supplied)

The Arabian horse, another Founding Day symbol, is associated with authenticity and courage. It accompanied the early stages of state-building, travel, and defense, becoming a symbol of strength and pride in Arab heritage.

The Arabs’ oldest companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility.

Thanks to their lung capacity, endurance, and strong feet and bones, these horses could cover long distances in harsh desert conditions and survive on minimal resources, sometimes fed only dates and camel’s milk.

To protect them against theft and harsh weather, they were sometimes brought inside family tents, which led to the development of intense bonds with their owners. Arabian horses are known to be fearless and loyal, capable of protecting their masters in battle.

The Arabs’ companion, the Arabian horse is one of the oldest and purest breeds in the world. It was bred on the Arabian Peninsula for extreme endurance, speed, and agility. (SPA photo)

They also possessed a “war-sense,” allowing them to act intelligently in combat, known as well to have a high spirit in battle.

In Saudi Arabia, Arabian horses were vital in travel, trade, and warfare. Today, they symbolize nobility, pride, courage, and honor — reflecting and continuing the Kingdom’s equestrian legacy.

And finally, vigilance, insight, and high ambition are represented by the falcon. “It is tied to the practice of falconry, which requires patience and skill, and today symbolizes the continuity of heritage and elevated aspirations,” Hejles said.

The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (AN photo/AN Huda Bashatah)

Falconry was not merely a hobby, but a hunting tool in a harsh desert environment — a companion to the Bedouin and a symbol of strength, precision, and patience. The long training required to master falconry fostered discipline and strong leadership in its practitioners.

Over time, the falcon became associated with prestige and courage, linked to Bedouin identity and nobility, and embedded in poetry and storytelling.

A heritage passed through generations, falconry is now inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, with Saudi Arabia and other participating countries, reinforcing its global cultural significance.

The falcon was not merely a hobby but a hunting tool in a harsh desert environment, a companion to the Bedouin, and a symbol of strength, precision, and patience. (SPA)

“These symbols were not chosen for their visual appeal,” Hejles said. “They were chosen because they were tested across centuries of lived experience.”

Representing more than their individual images, they are collectively an expression of the Saudi citizen’s relationship with land, environment, dignity, and continuity.