Who’s Who: Hamad Al-Saghir, chief marketing and customer experience officer at NeoLeap

Hamad Al-Saghir
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Updated 19 October 2021
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Who’s Who: Hamad Al-Saghir, chief marketing and customer experience officer at NeoLeap

Hamad Al-Saghir has been the chief marketing and customer experience officer at NeoLeap since May 2021.
With the vision to be the Kingdom’s leading payment solutions service provider, NeoLeap is a licensed financial global digital solutions company, whose values revolve around inventiveness, simplicity and trust. It has recently described the Saudi market as large and promising. It has also announced that it has plans to operate beyond the borders in the near future.
With over 20 years of experience in the information and communication technology sector, strategic planning, revenue growth and organization development, Al-Saghir has successfully managed complex national ICT projects across Saudi Arabia.
As a decisive leader and member of the ICT committee at the Riyadh Chamber of Commerce and Industry, he is focused on delivering practical outcomes that impact stakeholders across the ICT ecosystem in the country.
Prior to joining NeoLeap, Al-Saghir served for more than three years as the general manager of the business unit at Zain KSA.
He was responsible for the business-to-business unit with over 300 employees and revenue of over SR1 billion. He was also part of the executive team to develop a five-year B2B strategy and won the company’s “outstanding performance” award in 2018.
For nearly a year before that, he worked as the general manager at the International Data Corporation, the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. 
At IDC, Al-Saghir led a team of over 50 employees and reported directly to the MEA vice president.
Previously, he was the senior service sales manager at Cisco for about 11 years, beginning in 2006. There, he managed end-to-end customer experience lifecycle processes, led the development of cross-functional Cisco services team, and built trusted relationships with key public and private sector entities within Saudi Arabia.
The company selected him for the “sales champion” and the “top service manager of the year” awards in 2010.
For around two years, beginning in 2004, he was the sales and business alliance director at STC, where he built turnkey partnerships with global service providers and IT vendors.  
From 1999 to 2005, he served as the business alliance manager at Ebttikar Technology Co.
He also worked as the national sales and marketing manager at Al-Faisaliah Group, where he succeeded to achieve a sales target of SR50 million while leading the company’s sales and marketing teams.
Al-Saghir received a bachelor’s degree in marketing in 1999 from King Fahd University of Petroleum and Minerals.
He also attended a sales management program at the University of Toledo, Ohio, US.


Saudi Arabia, Estonia strengthen cyber defense cooperation

Updated 09 February 2026
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Saudi Arabia, Estonia strengthen cyber defense cooperation

  • Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms

RIYADH: Estonia aims to deepen defense, cybersecurity, and artificial intelligence cooperation with Saudi Arabia as both nations look to advance technology‑driven defense and cybersecurity capabilities.

Hanno Pevkur, Estonia’s minister of defense, told Arab News at the World Defense Show in Riyadh on Monday that Estonia’s defense industry is eager to contribute to the Kingdom’s fast‑growing defense ecosystem.

“In the modern world, cooperation built on trust and technology is the best defense,” he said. “It is important for us to be here because we clearly see there is a possibility to increase cooperation, not only bilaterally between Saudi Arabia and Estonia, but across the region.”

At Estonia’s pavilion, a cooperation agreement was signed between an Estonian company and a Saudi firm during the show, he noted.

Pevkur also said Estonia’s defense sector has expanded rapidly in recent years, driven by technological innovation and partnership.

“Our defense industry is growing very rapidly, and we continue to see strong momentum,” he said.

He said Estonia’s strengths lie in digital and smart‑system integration rather than large‑scale weapons production.

“We will not build airplanes or tanks, but what we can do is integrate robotics, automation and drones to make existing systems smarter,” he said.

The minister said effective defense collaboration must link businesses and governments to achieve meaningful results.

“When we want to have real cooperation, we need it on all levels,” he said. “The biggest client for any defense company is the government, so we must treat this as one ecosystem where the public and private sectors work hand in hand.”

Renowned for its leadership in digital governance, Estonia sees cybersecurity as central to its partnership potential with Saudi Arabia, building on years of regional engagement through its technology firms.

Pevkur said several Estonian companies, including Nortal, have already assisted Gulf governments in developing open IT and digital‑service systems.

“As the most digitalized nation in the world, almost every service in Estonia can be done online, except getting married,” he said. “But with such digitalization, we also need strong cyberdefense.”

He said data protection and digital resilience are treated as matters of national sovereignty in Tallinn, the capital of Estonia.

“Data is what we own. When someone steals that data, it becomes a serious threat,” he added. “That is why cyberdefense is not just about technology, it is about trust, sovereignty and protection.”

Pevkur said Saudi Arabia’s advances in AI offer promising opportunities for collaboration.

“I know that Saudi Arabia is doing great work when it comes to AI,” he said. “For us, as a small country with limited human resources, AI is essential not just for defense but for everyday life.”

Pevkur added that Estonia has launched a national AI strategy to promote responsible development and closer coordination between government and industry. One Estonian company, he said, has developed a system that allows a single operator to control hundreds of drones through AI.

“It is quite easy to put a weapon into the hands of a robot, but we also need to define who is accountable for its actions,” he said.

“The big question for the future is whether we can allow a war to be fought entirely by AI, or if humans must always make the final ethical decisions.”

He said in his conclusion that governments must reach a common understanding on how AI will be used and regulated on the battlefield.