Discover Kingdom: Lumi offers Harley-Davidson rentals

Operating in the Kingdom since 1997, Harley-Davidson has a loyal following in Saudi Arabia and is one of the most sought-after bikes by the young and trendy.
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Updated 09 October 2021
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Discover Kingdom: Lumi offers Harley-Davidson rentals

Lumi, Seera Group’s vehicle rental business, has set an industry-first in the Kingdom by providing Harley-Davidson bikes on rent exclusively. Through its partnership with Harley-Davidson Motor Company, Lumi has launched the first fleet of touring and cruiser motorcycles that enable bike aficionados to explore the Kingdom in inimitable style.

Touted as a disruptive business model that will transform the vehicle rental sector, the new service will benefit not only bike enthusiasts in the Kingdom but also visitors as Saudi Arabia prepares to welcome global travelers both on business and leisure.

The partnership is highlighted by two significant strengths: One, the premium features and outstanding performance of the Harley-Davidson bikes backed by the seamless service of trained technicians; and two, Lumi’s advanced booking experience, proven customer service and extensive rental industry expertise that allows easy bike rentals. In the first phase, the bikes are rented out at Lumi’s counter at the Harley-Davidson outlet in Riyadh, and will be later followed by dedicated Lumi branch outlets and online booking service too.

Azfar Shakeel, vice president of Lumi, said: “At the heart of this new partnership is Lumi’s focus on bringing innovative services that not only transform the vehicle rental business but also create exceptional lifestyle experiences for our customers. With domestic tourism gaining momentum and international travel set to rebound, we are preparing to welcome visitors as well as treat Saudi residents to new thrills, such as an exhilarating ride to discover the Kingdom on a Harley-Davidson. Our fleet of cruisers and touring bikes are ideal to criss-cross Saudi Arabia and discover the varied tourism offerings of the Kingdom.”

Monther Almutlaq, managing director, Harley-Davidson Saudi Arabia, said: “With Lumi’s experience in the vehicle rental industry, we are positive this move will add new services and experiences to motorbike enthusiasts in Saudi Arabia, GCC, and all over the world. There are over a million and half members of the Harley Owners Group, who we are sure will be thrilled at the opportunity of visiting Saudi Arabia and having many adventures with motorbikes. This partnership between Lumi, Seera Group’s vehicle rental business, and Harley-Davidson Saudi Arabia aims to advance the tourism experience in Saudi Arabia in line with the Kingdom’s Vision 2030.”

Operating in the Kingdom since 1997, Harley-Davidson has a loyal following in Saudi Arabia and is one of the most sought-after bikes by the young and trendy. With Lumi’s significant footprint across the Kingdom, users can now access Harley-Davidson bikes for a day, week or a cross-country riding adventure. Customers can also apply for a bike license after taking four hours of training conducted by Harley Davidson.

Lumi has recently launched a user-friendly and comprehensive app — a seamless digital platform to further streamline and automate the online booking process. Further, as part of the group’s larger initiative “Seera Safe,” Lumi has launched several safety campaigns, reassuring customers of the highest standards of health and safety.


Cyberani achieves major milestone in 2025 MITRE ATT&CK evaluation

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Cyberani achieves major milestone in 2025 MITRE ATT&CK evaluation

Cyberani by Aramco Digital, a leading provider of cybersecurity services and solutions, announced a significant achievement in the 2025 MITRE ATT&CK evaluations. The company successfully passed all assigned cybersecurity assessments and scored exceptional marks in detecting seven core attack tactics within the MITRE ATT&CK framework. These include 100 percent in collection tactics, 100 percent in credential access, 100 percent execution of code, 100 percent of data exfiltration, 100 percent lateral movement tactics, 100 percent of persistence activities, and 100 percent recon activities. This accomplishment reflects Cyberani’s strong capabilities in safeguarding the national cyberspace and enhancing its security posture, while reinforcing its position in the global cybersecurity field and demonstrating the advancement of its innovations on an international scale.

Alongside its technical performance in the evaluation, Cyberani was granted a seat on the ATT&CK Evals Participant Advisory Council. This position enables the company to contribute to the development and refinement of future evaluation methodologies, support better alignment between ATT&CK assessments and the needs of regional and global defense ecosystems, and strengthen Saudi Arabia’s role in shaping the future of cybersecurity worldwide.

The MITRE ATT&CK evaluation is an advanced technical assessment designed to simulate real adversary behavior and measure how cybersecurity solutions and threat detection services respond to the tactics, techniques, and procedures used in actual attacks. Through its participation, Cyberani aligned its threat detection capabilities with the ATT&CK framework widely adopted across the global cybersecurity community, providing measurable and transparent insights into system performance under complex and realistic attack scenarios.

Headquartered in Riyadh, Cyberani leverages extensive hands-on experience in protecting industrial environments and critical infrastructure. This expertise enables the company to bring national operational realities into a broader ATT&CK context and support the global community in deepening its understanding of threat detection performance across diverse operating environments.

During the 2025 evaluation, Cyberani’s threat detection capabilities and security monitoring services were tested against a wide range of ATT&CK techniques. The results provided a detailed view of how its detection systems responded to every phase of simulated attack chains, offering clear visibility into coverage areas performing as intended and identifying opportunities for further tuning and enhancement. These insights now fuel Cyberani’s cybersecurity development roadmap and support its ongoing improvement efforts.

Saeed Alsaeed, CEO of Cyberani, said that Cyberani’s participation in the MITRE ATT&CK evaluations and the results achieved in its threat detection capabilities provided the company with a structured and transparent understanding of its performance across complex attack scenarios and enabled it to implement more precise enhancements.

This milestone aligns with Cyberani’s strategy to safeguard regional infrastructure with advanced cyber solutions, fueled by innovation and empowered by world-class Saudi talent.