DUBAI: Dubai-based label Mrs. Keepa is set to present its Spring/Summer 2022 womenswear collection on the sidelines of Paris Fashion Week, as part of France’s Féderation de la Haute Couture et de la Mode’s “Welcome to Paris” initiative with the Arab Fashion Council.
The show is slated for Sept. 28 at Paris’s Palais De Tokyo and the label will also take part in Paris Fashion Week’s trade show partner event, TRANOI, which will take place from Sept. 30 to Oct. 3 at the same location.
Mrs. Keepa is known for its strong silhouettes and bold colors, as seen in this look from the label's 2019 show in Dubai. (Getty Images)
Helmed by half-Egyptian half-French designer Mariam Yeya, the label is inspired by a patchwork of evolving identities and her own dual heritage, which she explores through fashion.
Launched in 2016, the label is a regular on the Fashion Forward Dubai circuit — an annual showcase of regional talent — and is known for its celebration of the female form, with a focus on defining silhouettes, voluminous details, striking patterns and kaleidoscopic colors.
The label is helmed by Egyptian-French designer Mariam Yeya. (Getty Images)
For the Spring/Summer 2022 collection, titled “Harmonious Chaos,” the designer plays with organic shapes and opulent colors. Think cut outs and strappy maxi skirts, wide-leg camouflage cargo pants and larger-than-life sleeves.
The collection will also feature pieces that traverse the boundary between recognizable separates — kimonos that work as skirts, dresses that can be worn as shirts and scarves that can be styled as waist-synching belts.
The show is slated for Sept. 28 at Paris’s Palais De Tokyo. Pictured is a 2019 show by the label. (Getty Images)
It is not the first time Arab designers have found a platform at Paris Fashion Week. To ensure that regional designers get the recognition they deserve, the Fédération de la Haute Couture et de la Mode first teamed up with the Arab Fashion Council in September 2020 to host an exclusive showroom and presentation on the official Paris Fashion Week calendar that shines a light on Middle Eastern designers.
“The project is in line with the Arab Fashion Council’s vision to build an Arab economy based on creativity and to promote the Arab talents on a global scale,” said Mohammed Aqra, chief strategy officer of The Arab Fashion Council, in a statement at the time. “This is the first strategic alliance project with our French counterparts,” he added.
