Expo 2020 Dubai launches platform for international artists to represent Emirati culture 

Expo 2020 will run from Oct. 1 to March 31. (Shutterstock)
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Updated 09 September 2021
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Expo 2020 Dubai launches platform for international artists to represent Emirati culture 

DUBAI: Expo 2020 Dubai’s Design and Crafts Program has launched a platform, called MENASA, that is set to showcase the works of more than 40 local and international designers, telling stories of the UAE through curated collections.

The event’s visitors will get the opportunity to explore and experience Emirati crafts and traditions through a contemporary lens. 

MENASA, which translates to “platform” in Arabic, will feature seven design collaborations between local and international artisans and designers under the title “Craft Stories” and a showcase of 24 designers and organizations from across the country, highlighting its contemporary design scene, under “Designer of the Week.”

MENASA’s debut Craft Story, “8,000 Waves: The Pearl Diving Story,” is a collaboration between Todomuta, a Spanish design studio, and Asateer, an Emirati design studio — founded by Mohammed Al-Suwaidi, the grandson of a pearl diver — that specializes in the creation of handcrafted products from pearl and raw materials.

Hayat Shamsuddin, senior vice president of the arts and culture programs at Expo 2020, said in a released statement: “The collective approach of MENASA…is inspired by the theme and spirit of Expo 2020 Dubai, ‘Connecting Minds, Creating the Future.’

“By bringing together artisans and designers from the UAE and around the world, we are nurturing a rich cultural and creative dialogue that will contribute to a meaningful legacy after Expo 2020 closes its doors,” she added. 

The artworks will include traditional handicrafts, digital designs, product designs, illustrations, fashion items and more. 

A series of documentaries shot around the UAE will be exhibited alongside the design collections. 

Expo 2020 will run from Oct. 1 to March 31.


Mini op-ed: We need a ‘potluck’ culture of reading

Updated 10 March 2026
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Mini op-ed: We need a ‘potluck’ culture of reading

DUBAI: The number of times we hear, “My kids don’t read,” “I don’t have the time,” or “Do people even read anymore?” is alarming.

With newspapers declared dead and YouTube summaries or ChatGPT reviews becoming the main course of words, I often wonder: have those asking these questions considered the role they play?

Each of us — school representatives, librarians, parents, educators, children, and even occasional readers — must ask whether we are helping create a culture where reaching for a book feels as natural as reaching for a smartphone.

Even the smallest effort counts. I think of a reading culture as a potluck where everyone brings something small, and together it becomes a wholesome meal. If you do not know where to begin, look around.

Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. (Supplied)

The UAE is rich in public libraries including in Sharjah and Dubai, such as the Mohammed Bin Rashid Library, which is proof that access is not the issue. 

Meanwhile, Saudi Arabia is embedding reading into its national identity under Vision 2030 through digital libraries, major book fairs, and daily school reading.

Not a reader? Events such as the Emirates Airline Festival of Literature or the Sharjah International Book Fair offer easy entry points for conversation, community and curiosity.

They are built on cultural blocks that subtly encourage even non-readers into reading spaces. You could even start a reading club. I run one in Dubai called The Reading Village and have seen its quiet magic.

Culture is built by saying yes. And no to pirated PDFs on WhatsApp, as well as unchecked screen habits.

Tiny habits can help build an environment where reading becomes as much a part of our lives as scrolling on Netflix to decide what to binge-watch next.

Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. She is the founder of The Reading Village, a Dubai-based community.