Startup of the Week: Saudi company offers eco-friendly travel luggage

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Updated 20 July 2021
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Startup of the Week: Saudi company offers eco-friendly travel luggage

  • I think what makes my products stand out is the fact that they are Saudi made, with localized cultural designs adding a personal touch to the bags

Najoob Travel is a novel business venture offering 100 percent cotton fabric bags designed to help organize luggage.
Mervat Al-Samman, owner and founder of the startup, drew on her own travel experiences to set up the company.
She said: “I travel with my family and kids and organizing three to four bags for every trip can be hard work. This is where I got the inspiration from to make things easier and turn the idea into a business so that other people could benefit from it.”
Initially, Al-Samman struggled to source suppliers of the cotton she required for her bags. “As well as calculating and managing the cost of the raw materials, printing was also a bit difficult at first,” she added.
Her bags are eco-friendly and reusable. “I think what makes my products stand out is the fact that they are Saudi made, with localized cultural designs adding a personal touch to the bags,” she said.
Al-Samman noted that the bags had proved popular as a gift for newlyweds. “Customers are happy with the quality, and often express their surprise at how simple and effective the bags are.”
The entrepreneur aims to expand her business by launching an online store and extending the reach of her products to a national and regional audience.


Saudi-built AI takes on financial crime

Updated 30 January 2026
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Saudi-built AI takes on financial crime

  • Mozn’s FOCAL reflects the Kingdom’s growing fintech ambitions

RIYADH: As financial institutions face increasingly complex threats from fraud and money laundering, technology companies are racing to build systems that can keep pace with evolving risks. 

One such effort is FOCAL, an AI-powered compliance and fraud prevention platform developed by Riyadh-based enterprise artificial intelligence company Mozn.

Founded in 2017, Mozn was established with a focus on building AI technology tailored to regional market needs and regulatory environments. Over time, the company has expanded its reach beyond Saudi Arabia, developing advanced AI solutions used by financial institutions in multiple markets. It has also gained international recognition, including being listed among the World’s Top 250 Fintech Companies for the second consecutive year.

In January 2026, Mozn’s flagship product, FOCAL, was named a Category Leader in Chartis Research’s RiskTech Quadrant 2025 for both AML Transaction Monitoring and KYC (Know Your Customer) Data and Solutions, placing it among 10 companies globally to receive this designation.

Malik Alyousef, co-founder of Mozn and chief technology officer of FOCAL, told Arab News that the platform initially focused on core anti-money laundering functions when development began in 2018. These included customer screening, watchlists, and transaction monitoring to support counter-terrorism financing efforts and the detection of suspicious activity.

As financial crime tactics evolved, the platform expanded into fraud prevention. According to Alyousef, this shift introduced a more proactive model, beginning with device risk analysis and later incorporating tools such as device fingerprinting, behavioral biometrics, and transaction fraud detection.

More recently, FOCAL has moved toward platform convergence through its Financial Crime Intelligence layer, a vendor-neutral framework designed to bring together multiple systems into a single interface for investigation and reporting. The approach allows institutions to gain a consolidated view without replacing their existing technology infrastructure.

“Our architecture eliminates blind spots in financial crime detection. It gives institutions a complete view of the user journey, combining transactional and non-transactional behavioral data,” Alyousef said.

DID YOU KNOW?

• Some electronic money institutions using the platform have reported fraud reductions of up to 90 percent.

• The platform combines anti-money laundering and fraud prevention into a single financial crime intelligence system.

• FOCAL integrates with existing banking systems without requiring institutions to replace their technology stack.

Beyond its underlying architecture, Alyousef pointed to several areas where FOCAL aims to differentiate itself in a competitive market. One is its emphasis on proactive fraud prevention, which assesses risk throughout the customer lifecycle — from onboarding and login behavior to ongoing account activity — with the goal of stopping fraud before losses occur.

He described the platform as an “expert-led model,” highlighting the availability of on-the-ground support for system design, tuning, assessments, and continuous optimization throughout its use.

“FOCAL is designed to be extended,” Alyousef added, noting its adaptability and the ability for clients to customize schemas, rules, and data fields to match their business models and risk tolerance. This flexibility, he said, allows institutions to respond more quickly to emerging fraud patterns.

Alyousef also emphasized the importance of local context in the platform’s development.

“The platform incorporates regional regulatory requirements and language considerations. Global tools often struggle with local context, naming conventions and compliance nuances — we are designed specifically with these realities in mind,” he said.

FOCAL is currently used by a range of organizations, including traditional banks, digital banks, fintech firms, electronic money institutions, payment companies, and other financial service providers. Alyousef said results from live deployments have been significant, with some large EMI clients reporting fraud reductions of up to 90 percent.

“Clients benefit not only from reduced fraud losses but also from an improved customer experience, as the system minimizes unnecessary friction and false rejections,” he said. “Beyond financial services, we also work with organizations in e-commerce and telecommunications.”

Looking ahead, Alyousef said the company sees agentic AI as a key direction for the future of financial crime prevention, both in the region and globally. Mozn, he added, is investing heavily in this area to enhance investigative workflows and operational efficiency, building on the capabilities of its Financial Crime Intelligence layer.

“We are pioneers in introducing agentic AI for financial crime investigation and rule-building. Our roadmap increasingly emphasizes automation, advanced machine learning and AI-assisted workflows to improve investigator productivity and reduce false positives.”

As AI tools become more widely available, Alyousef warned that the risk of misuse by criminals is also increasing, raising the bar for defensive technologies.

“Our goal is to stay ahead of that curve and to contribute meaningfully to positioning Saudi Arabia and the region as globally competitive leaders in AI,” he said.