DUBAI: Organizers of the delayed Expo 2020 Dubai, due to open in October, have announced CNN as the event’s official broadcaster.
The collaboration was agreed between Reem Al-Hashimy, the UAE’s minister of state for international cooperation and expo director general, and Rani Raad, the president of CNN Worldwide Commercial.
Al-Hashimy said: “As we invite everyone to join the making of a new world, our broadcasters are essential to delivering a message of overcoming adversity, mobilizing the next generation, and sparking innovations that will ignite another 50 years of purposeful progress.”
CNN plans to broadcast live from Expo 2020 Dubai, with shows including its flagship “Connect the World with Becky Anderson,” “Quest Means Business,” and “CNN Talk.” The network was also developing feature programming focused on topics such as innovation and green issues across all global platforms, including CNN Arabic.
The upcoming content follows CNN’s preview “Road to Expo” series and digital initiatives. It will be distributed globally through TV as well as digital and social channels reaching millions of people around the world via CNN as well as its network of affiliate broadcasters and publishers.
CNN is also planning live and interactive activations across its various networks as well as on the ground at the expo to engage visitors.
Raad said: “As the world reconnects after these last 18 months, the way in which we communicate is undoubtedly changing.
“With our unmatched audience reach across multiple media platforms and our award-winning global storytelling skills, CNN will be bringing Expo 2020 Dubai to millions of global citizens in over 200 countries.”
