Startup of the Week: The Graze Board; Bringing together foods of every color and flavor

Short Url
Updated 22 June 2021
Follow

Startup of the Week: The Graze Board; Bringing together foods of every color and flavor

JEDDAH: The Graze Board, established in 2019, is the first company in Jeddah offering cheese platters and charcuterie boards, presenting fresh, top-quality food in an artistic way.

It was founded by Heba Abed and her 15-year-old daughter Joory Khudary. Abed describes the family business as a “luxury catering brand.”

She said: “All employees of The Graze Board are either family or close friends. We keep the circle small so that we keep the secrets of The Graze Board a mystery.” The offerings are a combination of savory and sweet, with cheese, bread, vegetables and fruits. The boards look like a multi-color palette, with a variety of vibrant foods.

The business started with a tradition where Abed’s family members would gather together each week and bring cheese boards to share.

“We discussed that we should start it as a business. The Graze Board believes that family and friends cherish the moment they spend together eating meals in the dining room,” Abed said.

The family puts love and effort into each board, she said: “We choose the finest kinds of cheese, for instance. We also use the freshest bread we can find. The Graze Board creates a unique art piece from simple ingredients in each board.”

Many of the The Graze Board’s clients are repeat customers, too. “We have gained many loyal customers,” Abed said.

But the business did face some initial challenges, as the idea of cheese platters was fresh to the Kingdom and not many people understood the concept at first. “The biggest challenge was how to convince and attract customers to see, try, love and re-order our boards,” Abed added.

The Graze Board operates as a delivery service to clients, but Abed said that the company has ambitious plans to open a physical branch and spread across the Kingdom.


UNCTAD, Social Development Bank launch fellowship to power Saudi entrepreneurs

Updated 23 December 2025
Follow

UNCTAD, Social Development Bank launch fellowship to power Saudi entrepreneurs

RIYADH: The Social Development Bank has signed a memorandum of understanding with UN Trade and Development to launch the “Empretec Saudi Fellowship,” a new initiative aimed at equipping high-potential Saudi entrepreneurs with advanced training and tools to scale their ventures.

The agreement was signed on the sidelines of the second edition of the DeveGo 2025 forum, held on Dec. 21–22 at the King Abdulaziz International Conference Center in Riyadh. The event brought together entrepreneurs, policymakers, and representatives from regional and international organizations, alongside public and private sector leaders.

Featuring more than 150 exhibitors, 85 speakers, and 45 workshops, the forum focused on sharing local and global best practices and strengthening the Kingdom’s entrepreneurial ecosystem.

The Empretec Saudi Fellowship is part of UNCTAD’s flagship capacity-building program to promote entrepreneurship and support micro, small, and medium-sized enterprises and startups. Active in more than 40 countries, the program seeks to develop personal entrepreneurial behaviors through intensive training, access to international experts, and technical tools that help transform promising ideas into scalable, high-impact businesses.

Rebeca Grynspan, UNCTAD secretary-general, said Saudi Arabia offers fertile ground for entrepreneurial growth.

“Saudi Arabia has a wonderful platform to bring everybody up, and the entrepreneurs here are so eager. They have ideas, creativity, and energy,” she told Arab News. “If they come through our program with the Social Development Bank, which does a wonderful job, they will be more successful — because that’s what we want.”

In his opening remarks, Saudi Minister of Human Resources and Social Development Ahmed Al-Rajhi, who also chairs the SDB board, highlighted the rapid evolution of the Kingdom’s startup landscape.

“The Kingdom is witnessing a qualitative transformation in the entrepreneurship and freelance ecosystem, enabling young men and women to enter new promising sectors such as artificial intelligence, renewable energy, advanced technologies, and venture capital,” he said. “This provides broader opportunities to contribute to innovation, expansion, and global competitiveness.”

During a tour of the exhibition alongside Al-Rajhi, Grynspan met a wide range of small and medium-sized businesses and handicraft makers, praising the depth of local talent. She noted that participants spanned the full spectrum of enterprises — from early-stage ventures to more established and sophisticated companies — reflecting a rich diversity of experience.

Al-Rajhi said the Social Development Bank invests more than SR8 billion annually to support enterprises and entrepreneurs, helping raise employment in bank-financed businesses from about 12,000 in 2021 to more than 140,000 in 2025.

Beyond financing, the bank runs several non-financial programs, including the Jada 30 business communities, which have incubated more than 4,300 enterprises across 13 cities, and the Dulani Business Center, which has delivered over 67,000 consultations benefiting more than 150,000 male and female entrepreneurs.

Speaking on the broader economic outlook, Grynspan added: “This is a wonderful place to come. Now is an economy that is thriving, is a population that is hopeful. And you have these young, talented people that are only waiting for an opportunity to make it happen for everybody.”

During the forum, the bank also signed multiple cooperation agreements spanning key sectors such as finance, education, energy, healthcare, heritage, the nonprofit sector, and freelance work. The partnerships align with SDB’s strategy to build an integrated system of financial and non-financial empowerment tailored to the needs of entrepreneurs, startups, and micro-enterprises.