Toyota lauds ALJ Motors for customer service excellence

Toyota has given ALJ Motors the prestigious ‘Decade of Outstanding Customer Delight Award.’
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Updated 15 June 2021
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Toyota lauds ALJ Motors for customer service excellence

Abdul Latif Jameel Motors (ALJ Motors) has won three awards from Toyota Motor Corporation in recognition of its outstanding customer service as the authorized distributor in Saudi Arabia. 

One of the awards is the “Gold Award” distinction for after-sales service — the highest customer service commendation given by Toyota to its worldwide distribution partners. It recognizes ALJ Motors’ provision of exceptional customer services.

With this, ALJ Motors has exceeded its 10th year in a row in winning the “Gold Award” for customer service. Moreover, to mark this milestone, Toyota has given ALJ Motors the prestigious “Decade of Outstanding Customer Delight Award.” 

ALJ Motors has also been given the “Gold Award” distinction in the “Excellence Award in Sales and Marketing” for its work in reaching customers and serving their needs. 

ALJ Motors has been working together with Toyota for more than 65 years — providing a premium experience of automotive ownership and after-sales services in Saudi Arabia. It has considerable expertise across the mobility value chain and works to continuously improve products and services for its guests and partners. It is committed to investing in Saudi Arabia and delivering on its “guest first” philosophy that prioritizes the needs of customers. 

Hassan Jameel, deputy president and vice chairman of Abdul Latif Jameel, welcomed Toyota’s recognition of ALJ Motors’ commitment to excellent service. He said: “At Abdul Latif Jameel Motors, our guests are our top priority and Toyota Motor Corporation has recognized the excellent standard of customer service provided by our associates. We will remain focused on our ambition to constantly improve our products and services and to enhance the mobility sector in Saudi Arabia. These awards only demonstrate our passionate commitment to our guests, which has always been a significant driving force behind our strategy.”

Shinji Miyamoto, chief officer of Toyota’s Customer First Promotion Group, praised ALJ Motors for its commitment to customer service over the last decade. He said: “I want to congratulate Abdul Latif Jameel Motors on these achievements. These awards are a tribute to the dedicated daily efforts of the organization’s customer service personnel whose continued focus on excellence embodies Toyota’s Kaizen principle.”


PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

Updated 15 February 2026
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PwC Middle East and Sirar by stc’s CISO500 program advances cyber leadership

The fifth edition of the CISO500 program ran from Feb. 8-12. Delivered in partnership between PwC Middle East and Sirar by stc, the program featured five intensive days of rich discussions and hands-on practical experiences, aimed at strengthening leadership capabilities in cybersecurity and keeping pace with rapid technological transformation.

The program is designed to develop the capabilities of executive cybersecurity leaders and enhance their strategic role in supporting organizations’ digital transformation. It equips participants to address contemporary challenges in the cyber landscape and expand their influence within decision-making ecosystems.

Yasser Al-Swailem, CEO of Sirar by stc, said that the program represents an important step toward strengthening the readiness of cyber leaders in the region. He noted that the CISO500 program is a fundamental pillar in the journey toward building a secure and trusted Saudi cyberspace aligned with national ambitions. He added that investing in national cybersecurity leadership is no longer optional but a strategic necessity for ensuring sustainable digital development. The program reflects a commitment to empowering national talent to lead the digital security landscape according to the highest global standards.

He further emphasized that such initiatives contribute to strengthening digital security ecosystems and enabling organizations to confidently and sustainably address future challenges.

Samer Omar, cybersecurity and digital trust leader at PwC Middle East, added: “CISO500 is a long-term investment in Saudi leadership. Over the past year, we’ve seen how bringing together senior Saudi cybersecurity professionals in a structured executive environment accelerates capability, builds confidence and deepens collaboration. As the program enters its second year, our focus remains on equipping Saudi CISOs with the strategic perspective and technical depth required to secure the Kingdom’s digital ambitions.”

The program addressed a range of advanced topics, including common cyber transformation pitfalls, mechanisms for securing enterprise digital transformation, and cybersecurity budgeting and financial governance. These topics enhanced leaders’ ability to translate cyber risks and security investments into financial indicators that support executive decision-making.

It also covered the latest technological developments, particularly artificial intelligence, emerging technologies, quantum computing, and the protection of critical and operational infrastructure. Emphasis was placed on the importance of security governance for AI technologies and strengthening enterprise-wide risk management perspectives associated with them.

The program adopted an interactive learning methodology combining strategic discussions, collaborative work, and creative practical exercises, contributing to a deeper understanding of concepts and enabling their translation into applicable organizational practices.

Abdullah Al-Asmari, global cybersecurity director at the Saudi Research and Media Group and one of the program participants, said that the experience added significant strategic and practical value: “The program provided a rich experience that strengthened the leadership perspective of cybersecurity, particularly in linking technical practices with strategic and financial dimensions within the organization. It also offered valuable space for exchanging expertise on emerging technologies such as AI and quantum computing, and the challenges of securing critical infrastructure. This experience enhances cyber leaders’ ability to adopt a more influential role in supporting digital transformation and enabling decision-making based on a comprehensive understanding of risk and value.”

He added that the program facilitated the exchange of insights on emerging challenges and strengthened the ability to align cybersecurity with institutional objectives and executive decision requirements.

Participants said that the program constituted a valuable professional and knowledge-driven experience that enhanced the readiness of cyber leaders to keep pace with rapid digital transformation, reinforcing cybersecurity’s role as a strategic enabler that supports innovation while preserving business trust, reliability, and sustainability.