RIYADH: Saudi Arabia’s Fashion Commission has launched the “100 Saudi Brands” program, which aims to support the business development of 100 Saudi designers and luxury brands, providing Saudi fashion products with international competitive standards.
The authority invited those wishing to take part in the program to register via the website https://saudi100brands.com before June 20.
The program offers a one-year package of training and guidance programs, and includes sessions for groups and individuals, along with virtual and physical training workshops to develop competitive business advantages in the Saudi fashion industry.
Course topics will include brand review and mentoring, training in defining brand concepts, sales performance strategies, public relations and marketing strategies, methods for finding and identifying particular clients, innovations, technology and leadership skills.
The program’s stages include activities presented to the consumer to encourage sales in the local market, the first of which will be held in Riyadh in December, the activation of electronic sales outlets in January, and a campaign targeting wholesales in order to activate international sales in February.
The program will help build 100 Saudi brands that are able to compete regionally and internationally, within the framework of the Fashion Commission to develop the fashion sector in the Kingdom in all its legislative and regulatory aspects, and to support and empower its workers, including creators and investors.
KSA Fashion Commission backs luxury designs with 100 Saudi Brands program
https://arab.news/b4dnv
KSA Fashion Commission backs luxury designs with 100 Saudi Brands program
- The authority invited those wishing to take part in the program to register before June 20
- The program offers a one-year package of training and guidance programs
Japan consulate in Jeddah celebrates emperor’s birthday, highlights strong cultural and economic ties
- In an exclusive interview with Arab News, Yamamoto highlighted the growing cultural exchange between the two nations
JEDDAH: The consulate general of Japan in Saudi Arabia celebrated the upcoming birthday of Japanese Emperor Naruhito with a reception at the residence of the consul general Daisuke Yamamoto in Jeddah on Thursday night.
The event was attended by Prince Saud bin Abdullah bin Jalawi, governor of Jeddah; Farid bin Saad Al-Shehri, director general of the Ministry of Foreign Affairs in the Makkah Region; Saleh Ali Al-Turki, mayor of Jeddah; and other Saudi officials, diplomats, business leaders, and members of the local community.
In an exclusive interview with Arab News, Yamamoto highlighted the growing cultural exchange between the two nations.
“The relationship between Japan and Saudi Arabia is particularly strong in the cultural field. Saudi people are very fond of Japanese pop culture, especially anime and manga, and many are motivated to learn Japanese just to enjoy the original works,” he said.
Yamamoto noted that while enthusiasm is high, challenges remain in expanding language education. “Currently, we don’t have a dedicated Japanese language institute in Jeddah. Some institutes exist in Riyadh, but here people mostly study Japanese on their own, which is difficult without interacting with native speakers. Establishing a permanent institute is one of our goals, but we cannot do it alone; we need Saudi partners,” he explained.
During his speech at the reception, Yamamoto said: “Japan is Saudi Arabia’s third-largest trading partner. Bilateral trade reached $36 billion by the end of 2024, reflecting a 50-percent increase since 2016. Many Japanese companies are investing directly in the Kingdom, across sectors such as petrochemicals, energy, automobiles, electronics, and titanium production.” He also encouraged Saudi investors to explore opportunities in Japan’s market.
He also highlighted recent initiatives designed to strengthen cultural ties, including the three-day Hayy Matsuri Japanese cultural festival at Hayy Jameel, which welcomed more than 12,000 visitors, and a two-day Kabuki performance organized in partnership with the Historic Jeddah Project and teamLab. “These cultural exchanges offer a chance for Saudis to experience Japan firsthand, from traditional arts to contemporary innovations,” he said.
Yamamoto welcomed the Kingdom’s participation in upcoming international events in Japan, including the 2026 Asian and Paralympic Games in Nagoya and Aichi Prefecture, as well as the GREEN×EXPO 2027 in Yokohama.
The evening concluded with a ceremonial cake cutting alongside a showcase of Japanese cuisine.
Reflecting on the broader Japan–Saudi relationship, Yamamoto praised the enduring friendship between the two nations.
“Our countries share a history of partnership that spans generations. Celebrations like today not only honor the emperor’s birthday, but also reinforce the enduring collaboration and mutual respect between our peoples,” he said.
He expressed hope for continued growth in cultural, educational, and economic collaboration, emphasizing the strong foundations laid under the leadership of King Salman and Crown Prince Mohammed bin Salman.
