Samaco Automotive taps Amazon Web Services for customer satisfaction

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Updated 26 May 2021
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Samaco Automotive taps Amazon Web Services for customer satisfaction

Samaco Automotive Company, the premium car dealer for Audi, Bentley, Bugatti, Lamborghini, Porsche and Volkswagen cars, has become the first automotive dealer in the Kingdom to launch a customer service feature on the Amazon Web Services (AWS) and ThingLogix Solutions platforms.
The innovative service seeks to help and support the company’s customers and deliver best-in-class customer service.
“Artificial Intelligence (AI) technologies are becoming imperative for businesses to maintain a competitive edge. It is claimed that by 2035, AI will have the power to increase productivity by 40 percent or more,” said Abdulla Attas, general manager for IT, business and digital transformation at Samaco Automotive.
Businesses are greatly relying on AI for automating business functions across customer service, sales and marketing verticals. According to a report in Accenture, 50 percent of consumers no longer care if they are dealing with humans or AI-enabled assistants. AI allows businesses to provide prompt assistance at various touch points of the customer journey.

HIGHLIGHT

Samaco Automotive chose AI chatbots as an integral part of customer service for several reasons, the most important being that it saves time.

By deploying chatbots for customer service, Samaco Automotive can meet the topmost customer expectation i.e. receiving 24×7 support. Real-time customer engagement will increase the customer satisfaction rate, thus delivering an overall superior experience.
Samaco Automotive chose AI chatbots as an integral part of customer service for several reasons, the most important being that it saves time.
Since chatbots answer simple questions quickly, the services and support team have more time to tackle other complex queries, which in turn will improve the organizational performance and productivity, in addition to enhancing customer satisfaction.
Bots will also help the company save on operational costs and improve response time.
AWS offers a broad set of machine learning services that support cloud infrastructure, putting machine learning in the hands of every developer, data scientist and expert practitioner. Named a leader in Gartner’s Magic Quadrant for Cloud AI Developer Services report, AWS is helping tens of thousands of customers accelerate their machine learning journey with the help of its partner ThingLogix.


German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Updated 09 February 2026
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German Minister of Economy and Energy visits Juffali Industrial Business Park in KAEC

Juffali recently welcomed German Federal Minister of Economy and Energy Katherina Reiche, during an official visit to the Juffali Industrial Business Park in King Abdullah Economic City, in the presence of Khaled Juffali, chairman of Juffali, and senior executives. The visit, on Feb. 2, marks a significant milestone in strengthening Saudi–German industrial cooperation.

Covering a total land area of 400,000 square meters, the business park serves as a strategic platform for advanced manufacturing and industrial localization in the Kingdom. The visit highlighted key joint industrial projects developed in collaboration with leading global partners, reflecting a shared commitment to long-term investment, technology transfer, and local value creation.

The official program included welcoming remarks and ceremonial milestones, during which Liebherr laid the foundation stone for its factory, while Juffali Industrial Products Company and National Automobile Industry placed the cornerstone for their manufacturing facility, symbolizing the advancement of two flagship industrial projects within the business park.

The Juffali Industrial Products Company and National Automobile Industry facility will have an annual production capacity of 6,000 trucks, while Liebherr’s plant is designed to produce up to 1,000 concrete mixers annually. Both facilities will operate with 100 percent local assembly and manufacturing in Saudi Arabia, reinforcing the Kingdom’s localization agenda and supporting the development of national industrial capabilities.

These projects represent a significant addition to Saudi Arabia’s industrial ecosystem and align closely with the objectives of Saudi Vision 2030, supporting sustainable industrial growth, job creation, and high-value manufacturing.

Khaled Juffali reaffirmed Juffali’s commitment to expanding international partnerships and contributing to the Kingdom’s economic diversification through long-term industrial collaboration with leading global partners, further strengthening KAEC’s position as a regional hub for advanced manufacturing.