What Saudi Arabia’s impressive rank in World Happiness Report 2021 signifies

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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)
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Updated 07 May 2021
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What Saudi Arabia’s impressive rank in World Happiness Report 2021 signifies

  • Societies with higher trust in public institutions and greater income equality appear more successful in fighting COVID-19
  • Increased attention to mental health, wellbeing and happiness may well be one positive consequence of the pandemic

DUBAI: It goes without saying that happiness, or the lack of it, is a subjective experience, unique to every individual.

As such, measuring an entire society’s emotional state and ranking it against another might be considered an imperfect science — though perhaps a fairer reflection of comparative social wellbeing than gross domestic product (GDP) figures alone.

Nevertheless, one thing is certain: The coronavirus pandemic and its myriad of social restrictions have done little to lift humanity’s collective spirits, leading to a palpable sense of loneliness, anxiety, and all-round existential dread.

Indeed, few people outside the world’s conflict zones and epidemic-prone regions can recall a more miserable year in recent memory.

What the experts are keen to know is whether a society’s handling (or mishandling) of the pandemic has had any discernible impact on just how fed up their citizens are, and which countries are outperforming others in fostering wellbeing.

Cue the World Happiness Report 2021, published by the UN Sustainable Development Solutions Network in March. In the past year, the annual report has sought to measure the effects of COVID-19 on global quality of life and ranked 95 countries in its happiness index.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Compiled by a team of independent experts, the report incorporated data from the ICL-YouGov Behavior Tracker as part of the COVID-19 data hub from the Institute of Global Health Innovation.

Jeffrey Sachs, one of the report’s co-authors, said: “This is definitely the strangest year in our lives for most of us and in producing the World Happiness Report, because we have been trying, in real time, to understand and monitor an incredibly complex set of challenges and changes that people around the world are facing.”

The 2021 report evaluates government responses to the pandemic’s toll on health, the economy, and psychology, identifying links between trust in state institutions, how COVID-19 was addressed, and the happiness of societies.

Parts of the report measured the impact of the pandemic on the work environment, the quality of social relations, individuals’ mental health, confidence in government procedures, and the country’s ability to overcome the repercussions of the virus outbreak. Other sections examined unemployment rates, inequality, and the prevalence of loneliness.

For the fourth year running, Finland topped the index for happiness, followed by Iceland, Denmark, Switzerland, and the Netherlands. The bottom five spots were occupied by Cambodia, India, Jordan, Tanzania, and Zimbabwe.

Saudi Arabia ranked first among Arab countries and 21 globally. The UAE ranked 27, followed by Bahrain (35), Morocco (80), Iraq (81), Tunisia (82),and Egypt (87).

Trust was shown to be the key factor linking COVID-19 and reported happiness. Of all the six factors supporting happiness, trust was seen as playing the strongest role in helping countries find and implement successful COVID-19 strategies.

The report found that trust was even more important when COVID-19 required the whole structure of private and public lives to be refocused on fighting the pandemic.

“Societies with higher trust in public institutions and greater income equality were shown to be more successful in fighting COVID-19, as measured by 2020 rates of COVID-19 deaths,” the study said.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

“The most successful strategy was shown to be to drive community transmission to zero, and to keep it there. Countries that did so saved lives and achieved more open societies and economies at the end of 2020. This is likely to help them to be happier societies in 2021 and beyond.”

During a webinar marking the launch of World Happiness Report 2021, Sachs said the world was today more focused on happiness and wellbeing than it was 10 years ago, offering hope that improved understanding would ultimately contribute to improved happiness.

John Clifton, global managing partner at Gallup, which powered the report’s data, said research into happiness had demonstrated the highly detrimental effects of loneliness.

“COVID-19 has only exacerbated loneliness. Today, over 300 million people in the world experience that kind of loneliness where they do not spend a single hour in a week with a single friend or family member, which is widening the gap. This is where we can start to make these people’s lives better,” he added.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Among Arab countries, the data on life satisfaction has shown improvement, especially in Saudi Arabia whose scores have risen steadily since 2017.

“Life satisfaction is very highly correlated with GDP — providing housing, education, healthcare, access to employment, roads, electricity, and people’s basic needs,” said Dr. Louise Lambert, editor of the Middle East Journal of Positive Psychology.

“Life satisfaction is easy to attain provided you have good governance and wealth, so it’s not surprising that Saudi Arabia ranks high because it has more means to be able to take care of people. It’s also certainly the case in the UAE. There are more social welfare programs, for instance.”

But wealth aside, Lambert highlighted some of the “tremendous changes” taking place in Saudi Arabia, which have undoubtedly generated a sense of optimism among the population. “It’s not just noise,” she told Arab News. “It’s being backed up by action.”

She noted that was especially the case for women, who were now able to drive, enter the workforce, and make their own income and choices, thanks to changes to guardianship laws. “You can even go to concerts now and these things really add to the quality of life,” Lambert added.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (AN file photo)

“This is one of the strongest things that the Saudi government has been able to do: Offer young people a sense of real optimism, not just a bunch of smoke and mirrors, and these have been profound changes for men and women, but especially for women, and they really back that up by policy and economic changes, which translate into very real social changes.”

Other positive indicators for the Kingdom include GDP growth, social support, average life expectancy, freedom to make life decisions, and generosity. The country has recorded a significant statistical drop in its score for negative feelings, including stress, worry, and sadness.

Lambert pointed out that Saudi Arabia’s social structure and cohesiveness provided a built-in support system for the local population.

“Although people get mental health services in the Middle East in general, there is a benefit if you live with big families because you get to talk to someone,” she said.




Offering young people a sense of real optimism is one of the strongest things that the Kingdom has done. (Supplied)

Looking ahead, she said the Kingdom was on the right track with Vision 2030, the country’s economic diversification plan. For the wider region, she suggested improvements could be made in physical and mental health, rates of obesity, diabetes, and bringing down levels of early heart attacks.

She added that COVID-19 had the unexpected positive consequence of placing more emphasis on mental health, psychological wellbeing, and happiness.

“People are taking it seriously and it has put a spotlight on the fact that how people feel really matters," Lambert said.

“This is part of Saudi Arabia’s vision. I hope they will really back that up now with programs, services, initiatives, mental-health hotlines, and research in universities around mental health and not just around problems because these are a small part, so it’s more about opportunities for wellbeing. This is where positive psychology comes in.” 

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• Twitter: @CalineMalek


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 25 April 2024
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.