Pakistani designers bring cheer to coronavirus-hit Eid with floral collections

In this undated photo, models pose for Sania Maskatiya's Eid collection campaign. (Photo courtesy: Sania Maskatiya)
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Updated 10 April 2021
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Pakistani designers bring cheer to coronavirus-hit Eid with floral collections

  • Flowers and classic cuts are the dominating trends for the festival following the Muslim fasting month of Ramadan
  • Eid al-Fitr will fall in mid-May, bringing spring inspirations like pastel colors and airy fabrics into designers’ edits for the festive season

RAWALPINDI: Pakistan’s design houses have unveiled their Eid collections and the festive curations are looking to be airy, feminine and leaning into the season’s spirit with pastel color palettes and motifs reminiscent of spring. 

The Muslim fasting month of Ramadan is expected to begin in Pakistan on April 14, implying that Eid al-Fitr festivities will be somewhere in the middle of the next month. While the weather is likely to be a little hot, many designers took the classic floral print of spring and infused it into their collections for the occasion. 




Models pose for Zara Shahjahan's Eid al-Fitr campaign in this picture posted on Instagram on April 7, 2021. (Photo courtesy: Zara Shahjahan)

Top designer Zara Shahjahan revealed a 35-piece collection that took flowers full on with head-to-toe floral printed looks that even included matching dupattas in a diverse color range from vibrant bright yellows and pinks to muted lilacs and even jewel tones. 

“We do a lot of florals every year, but this time we wanted to go all out and took our inspiration from Gucci’s foray into florals,” Shahjahan told Arab News over the phone




A model wears a look from Saira Rizwan's Eid campaign on the brand's Instagram account on April 6, 2021. (Photo courtesy: Saira Rizwan)

Saira Rizwan released a lawn collection for Eid with floral printed chiffon dupattas and lots of floral embroideries across her capsule collection that features saturated yellow and pink looks, two of the most seen colors included by designers for their looks this season. 

Florals also danced across brands like Maria B. 




A model wears an ensemble from Zainab Chottani’s Eid campaign in this picture posted on Instagram on April 9, 2021. (Photo courtesy: Zainab Chottani) 

Zainab Chottani paired the defining springtime print with light and airy fabrics like organza and nets which they then intricately embroidered with floral motifs and decked out in laces. Maria B. also punctuated the lady-like designs of her edit by dotting ensembles with pearls and tassels. 




Actor Sonya Hussyn models a look from Maria B.’s Eid campaign in this picture posted on Instagram on April 3, 2021. (Photo courtesy: Maria B.)

Sania Maskatiya also tapped florals for her Eid edit called “Lilah,” which has signature Maskatiya cuts mixed with trendy hues like vibrant yellows and muted greens, but also stuck to classic tailored cuts the brand is known for. 

The designers all stuck to their signature aesthetics, but the silhouettes showcased by each stayed classic with most opting to go with shalwar kameezes, tailored trousers, and three-piece ensembles. 

With Ramadan each year moving further into spring, florals will likely become a dominating trend for the next few seasons from both high-end designers and the high street.


IMF board to approve Pakistan reviews today ‘if all goes well,’ say officials

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IMF board to approve Pakistan reviews today ‘if all goes well,’ say officials

  • IMF’s executive board is scheduled to meet today to discuss the disbursement of $1.2 billion
  • Economists say the money will boost Pakistan’s forex reserves, send positive signals to investors

KARACHI: The International Monetary Fund’s (IMF) executive board is scheduled to meet today, Monday, to approve the release of about $1.2 billion for Pakistan under the lender’s two loan facilities, said IMF officials who requested not to be named.

The IMF officials confirmed the executive board was going to decide on the Fund’s second review under the $7 billion Extended Fund Facility (EFF) and first review under the $1.4 billion Resilience and Sustainability Facility (RSF), a financing tool that provides long-term, low-cost loans to help countries address climate risks.

“The board meeting will be taking place as planned,” an IMF official told Arab News.

“The board is on today yes as per the calendar,” said another.

A well-placed official at Pakistan’s finance ministry also confirmed the board meeting was scheduled today to discuss the next tranche for Pakistan.

The IMF executive board’s meeting comes nearly two months after a staff-level agreement (SLA) was signed between the two sides in October.

Procedurally, the SLAs are subject to approval by the executive board, though it is largely viewed as a formality.

“If all goes well, the reviews should pass,” said the second IMF official.

On approval, Pakistan will have access to about $1 billion under the EFF and about $200 million under the RSF, the IMF said in a statement in October after the SLA.

The fresh transfer will bring total disbursements under the two arrangements to about $3.3 billion, it added.

Experts see smooth sailing for Pakistan in terms of the passing of the two reviews, saying the IMF disbursements will help the cash-strapped nation to strengthen its balance of payments position.

Samiullah Tariq, group head of research at Pakistan Kuwait Investment Company Limited, said the IMF board’s approval will show that Pakistan’s economy is on the right path.

“It obviously will help strengthen [the country’s] external sector, the balance of payments,” he told Arab News.

Until recently, Pakistan grappled with a macroeconomic crisis that drained its financial resources and triggered a balance of payments crisis.

Pakistan has reported financial gains since 2022, recording current account surpluses and taming inflation that touched unprecedented levels in mid-2023.

Economists also viewed the IMF’s bailout packages as crucial for cash-strapped Pakistan, which has relied heavily on financing from bilateral partners such as Saudi Arabia, China and the United Arab Emirates, as well as multilateral lenders.

Saudi Arabia, through the Saudi Fund for Development, last week extended the term of its $3 billion deposit for another year to help Pakistan boost its foreign exchange reserves, which stood at $14.5 billion as of November 28, according to State Bank of Pakistan statements.

“In our view this [IMF tranche] will be approved,” said Shankar Talreja, head of research at Karachi-based brokerage Topline Securities Limited.

“This will help strengthen reserves and will eventually help a rating upgrade going forward,” he said.

The IMF board’s nod, Talreja said, would also send a signal to the international and local investors regarding the continuation of the reform agenda by Pakistan’s government.