RAWALPINDI: Pakistan’s design houses have unveiled their Eid collections and the festive curations are looking to be airy, feminine and leaning into the season’s spirit with pastel color palettes and motifs reminiscent of spring.
The Muslim fasting month of Ramadan is expected to begin in Pakistan on April 14, implying that Eid al-Fitr festivities will be somewhere in the middle of the next month. While the weather is likely to be a little hot, many designers took the classic floral print of spring and infused it into their collections for the occasion.
Models pose for Zara Shahjahan's Eid al-Fitr campaign in this picture posted on Instagram on April 7, 2021. (Photo courtesy: Zara Shahjahan)
Top designer Zara Shahjahan revealed a 35-piece collection that took flowers full on with head-to-toe floral printed looks that even included matching dupattas in a diverse color range from vibrant bright yellows and pinks to muted lilacs and even jewel tones.
“We do a lot of florals every year, but this time we wanted to go all out and took our inspiration from Gucci’s foray into florals,” Shahjahan told Arab News over the phone
A model wears a look from Saira Rizwan's Eid campaign on the brand's Instagram account on April 6, 2021. (Photo courtesy: Saira Rizwan)
Saira Rizwan released a lawn collection for Eid with floral printed chiffon dupattas and lots of floral embroideries across her capsule collection that features saturated yellow and pink looks, two of the most seen colors included by designers for their looks this season.
Florals also danced across brands like Maria B.
A model wears an ensemble from Zainab Chottani’s Eid campaign in this picture posted on Instagram on April 9, 2021. (Photo courtesy: Zainab Chottani)
Zainab Chottani paired the defining springtime print with light and airy fabrics like organza and nets which they then intricately embroidered with floral motifs and decked out in laces. Maria B. also punctuated the lady-like designs of her edit by dotting ensembles with pearls and tassels.
Actor Sonya Hussyn models a look from Maria B.’s Eid campaign in this picture posted on Instagram on April 3, 2021. (Photo courtesy: Maria B.)
Sania Maskatiya also tapped florals for her Eid edit called “Lilah,” which has signature Maskatiya cuts mixed with trendy hues like vibrant yellows and muted greens, but also stuck to classic tailored cuts the brand is known for.
The designers all stuck to their signature aesthetics, but the silhouettes showcased by each stayed classic with most opting to go with shalwar kameezes, tailored trousers, and three-piece ensembles.
With Ramadan each year moving further into spring, florals will likely become a dominating trend for the next few seasons from both high-end designers and the high street.
