Saudi crown prince announces Green Saudi Initiative, Green Middle East Initiative

Saudi Arabia's crown prince announced two new initiatives to tackle climate change on Saturday. (File/@Riyadh_Green)
Short Url
Updated 30 April 2021
Follow

Saudi crown prince announces Green Saudi Initiative, Green Middle East Initiative

  • The initiatives aim to clearly define a road map that will protect the planet
  • Prince Mohammed said that the Kingdom and the region face significant climate challenges such as desertification

JEDDAH: The Kingdom is opting for a more sustainable future with the launch of the Green Saudi and Green Middle East initiatives.

Announced by Crown Prince Mohammed bin Salman, the initiatives are set to apply a number of ambitious programs that will reduce carbon emissions by 60 percent in the region and plant 50 billion trees in the world’s biggest afforestation project.

The tree-planting project will be double the size of the Great Green Wall in the Sahel region, the second-biggest regional afforestation initiative.

Crown Prince Mohammed bin Salman said: “As a leading global oil producer, we are fully aware of our responsibility in advancing the fight against the climate crisis, and that just as we played a leading role in stabilizing energy markets during the oil and gas era, we will work to lead the coming green era.”

While economic and social development may be at the forefront of the agenda in Saudi Arabia, the Kingdom has been committed to applying new environmental policies, including the preservation of marine and desert habitats and greenifying its urban areas.

Many of the Kingdom’s programs are aiming to raise the value of natural resources to ensure economic and ecological sustainability while considering the environment.

The initiative will also work to increase the percentage of protected land to more than 30 percent, exceeding the global target at 17 percent per country. It will reduce carbon emissions by more than four percent of global contributions through renewable energy projects that will provide 50 percent of its energy capacity by 2030.

The initiative is expected to eliminate more than 130 million tons of carbon emissions by using clean hydrocarbon technologies.

HIGHLIGHT

The initiative is expected to eliminate more than 130 million tons of carbon emissions by using clean hydrocarbon technologies.

The crown prince said: “The share of clean energy production in the Middle East does not exceed seven percent today and technologies used in oil production are not efficient.

“The Kingdom of Saudi Arabia will work with these countries to transfer knowledge and share experiences which will contribute to reducing carbon emissions by more than 60 percent,” adding that the joint effort will achieve a reduction of more than 10 percent of global contributions.

The two initiatives come in support of the existing environmental efforts the Kingdom has supported in previous years as it continues to face its own challenges at home from desertification, low rainfall, and debilitating dust storms.

He also emphasized that the initiatives stem from the Kingdom’s leading role towards common international issues, and as a continuation of its efforts to protect the planet during its 2020 G20 presidency, which result in a special declaration on the environment, the adoption of the concept of a circular carbon economy, and the launch of two initiatives to reduce land degradation and protect coral reefs.

“This is just the beginning. The Kingdom, the region, and the world at large need to move forward at an accelerated pace in the fight against climate change.”

He added that the details of the Saudi Arabia Green Initiative will be announced in the coming months, and work will commence towards launching a regional gathering in the presence of the international partners of the Middle East Green Initiative in the second quarter of 2022.

Saudi Arabia's heritage treasures
The five historic sites inscribed on UNESCO’s World Heritage List tell a story of universal importance

Enter


keywords

Saudi hospitality boom sparks innovation beyond the plate

Chefs at Julien prepare meals to pair with Diageo drinks. (AN photo by Basmah Albasrawi)
Updated 11 January 2026
Follow

Saudi hospitality boom sparks innovation beyond the plate

  • At the Four Seasons Riyadh, Diageo hosted a private tasting at Tonic Bar followed by a 10-course dinner at Julien
  • Dinner at Julien paired dishes with drinks made using Tanqueray 0.0, Captain Morgan 0.0, and Guinness 0.0

RIYADH: As restaurants and hotels in Saudi Arabia refine their culinary identities, beverages are increasingly being treated as crafted experiences in their own right, shaped by technique and intention.

At the Four Seasons Riyadh, Diageo hosted a private tasting at Tonic Bar followed by a 10-course dinner at Julien, offering a snapshot of how this evolution is beginning to take shape, as international players and local venues test new approaches to pairing and presentation. 

Speaking to Arab News, Nick Rees, marketing director of Diageo MENA, pointed to the rapid growth of the nonalcoholic segment globally and in the region: “There’s a far faster growing percentage of it (the industry) is non-alcohol … There (are) trends globally … A lot of it will be pointed to wellness, mindful drinking.”

Rees said that Saudi Arabia’s fast-developing culinary and hospitality scene calls for beverages that match the level of excellence seen in kitchens across the Kingdom.

“It’s kind of the lack of choices and that’s where we want to be able to provide people the option, and people here absolutely have the same kind of talent and desire as their counterparts behind the kitchen,” he said.

“That’s where our role is to give people the kind of core ingredients for them to be able to work with … we have many more brands that we would love to introduce to the Kingdom.”

The dinner at Julien paired dishes with drinks made using Tanqueray 0.0, Captain Morgan 0.0, and Guinness 0.0, offering a glimpse into the range of styles Diageo is bringing to the market.

Flavor profiles ranged from light and refreshing combinations with cucumber and capers brine to richer, malt-forward blends, each designed to complement the accompanying dishes, from ravioli to black cod. 

Rees emphasized that pairing food with thoughtfully crafted beverages is becoming an essential part of the hospitality experience. 

“In the Kingdom, we’re looking at giving people the experience that currently is not available to them because I know for sure that the kind of quality and expertise and craftsmanship that can go into creating some of these drinks is absolutely as exciting as the work that the chefs would do with their food,” he said.

Anthony Abou Haider, head of Gulf at Diageo, said the company sees long-term potential in Saudi Arabia’s hospitality sector. 

“It’s such an opportunity to be a part of this transformation journey,” he told Arab News. “We’re not looking for a short-term gain, we’re looking at a very long-term gain here because whatever we do now is building for the future.”