Saudi banks to lead the sector’s post-pandemic recovery

The Kingdom’s banking sector witnessed increased credit growth, on the back of stronger mortgage and small loan lending, in 2021. (Getty Images)
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Updated 13 March 2021
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Saudi banks to lead the sector’s post-pandemic recovery

  • AD S&P Global Ratings Roman Rybalkin: The Saudi economy is expected to recover in 2021-2022 due to an increase in global demand for oil and increase of private consumption
  • MD BCG Godfrey Sullivan: The pandemic has taken a toll on the retail banking sector, and we believe that a slow-recovery scenario is most likely to occur for GCC retail banks

JEDDAH: The profitability of Saudi banks will surpass those of its GCC peers in 2021, despite low interest rates and the elevated cost of risk, according to Roman Rybalkin, associate director at S&P Global Ratings.

“After the shocks witnessed in 2020, the Saudi economy is expected to recover in 2021-2022 due to an increase in global demand for oil and increase of private consumption. By 2022, we expect the expiry of OPEC+ quotas and higher oil prices to boost economic activity to close to 3 percent,” he told Arab News.

While he believed that real gross domestic product (GDP) will not return to pre-pandemic levels until next year, he said the size of the economy, conservative regulation and lack of aggressive growth pre-2020 will help the Kingdom’s banking sector begin to return to normal over the next 12 to 24 months.

Last year, the Kingdom’s banking sector witnessed increased credit growth, on the back of stronger mortgage and small loan lending, and Rybalkin has forecast that this trend will remain strong into 2021-2022.

“The Public Investment Fund is expected to launch new programs and make additional domestic investments. This could increase the demand for corporate lending in the years to come as PIF will continue to award contracts for businesses and boost corporate credit growth in 2021-2022,” he said.

At the same time, a new report by consultancy firm Boston Consulting Group (BCG) found that the revenue outlook for retail banks over the next few year in key GCC economies, which includes the UAE, Saudi Arabia and Kuwait, will be relatively subdued compared to previous years.

“The pandemic has taken a toll on the retail banking sector, and we believe that a slow-recovery scenario is most likely to occur for GCC retail banks,” said Godfrey Sullivan, managing director and partner, BCG. “In this scenario, the revenue pool of regional retail banks will approximately reach the 2019 level only by 2024, essentially a flat market.”




Godfrey Sullivan is Managing Director and Partner at BCG. (Supplied)

According to the findings of the BCG study, consumer loans and deposit revenues are the most affected retail banking items in regional banks as a result of the pandemic.

Although loans (mortgages and consumer loans) and deposits accounted for 80 percent of retail banking revenue in 2019, recent events suggest that payment, mortgage and investment products will now be the primary drivers of retail banking revenue growth.

Sullivan believes that the reduced revenue growth will be good for consumer as lenders “compete by providing more appealing and relevant offerings, which is better for the end-users.”

“With shifting consumer preferences and increasing population growth, a lot more focus on better implementation of data and analytics in the organization and cross-selling their full breadth of products to their existing customer base is key to remain competitive,” he said.


RLC Global Forum highlights role of Saudi youth in retail digital shift 

Updated 39 min 43 sec ago
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RLC Global Forum highlights role of Saudi youth in retail digital shift 

RIYADH: Saudi Arabia’s young and highly digital population is reshaping how the Kingdom’s retail sector adopts new technologies and artificial intelligence, advancing faster than many global competitors, industry leaders told Arab News. 

Speaking on the sidelines of the RLC Global Forum in Riyadh, executives told Arab News that the intersection of a youthful population and strong investment in AI is driving a shift in the industry’s priorities. 

From understanding consumer behavior to leveraging the Kingdom’s growing status as a global AI leader, Saudi Arabia is becoming as a unique destination for the retail sector to thrive, learn, and evolve in the digital sphere. 

Abdullah Al-Tamimi, CEO of commercial real estate company Hamat Holding, told Arab News that the firm is keen to analyze and understand consumer behavior, with a particular focus on the younger generation as a key part of that insight. 

“Actually, it’s a big part of our day-to-day operation,” he said, adding that the company invests heavily in understanding customer needs and behavior and works to correct any missteps. 

Al-Tamimi emphasized paying close attention to small details, noting that younger consumers are especially sensitive to the overall experience and “deserve that we work around the clock in order to improve it.” 

He added that this focus “can be a competitive advantage for Saudi Arabia as well.” 

Al-Tamimi said that as the younger generation grows accustomed to new technology shaping retail customer experiences, Hamat Holding is leveraging AI to enhance them further. 

“We started a couple of initiatives improving digitalization,” he said, adding that the company sees digital tools as a way to enhance its work by automating day-to-day operations and allowing teams to focus on bigger-picture and more complex tasks. 

While the firm has expanded its use of technology, he stressed it has not replaced human workers, emphasizing the continued importance of human capital for creativity and interaction. “AI is a big part of our strategy,” Al-Tamimi added. 

Amit Keswani Manghnani, chief omnichannel and AI officer at luxury goods retailer and distributor Chalhoub Group, told Arab News that bridging a younger customer base with continuous digital development is key to advancing the Kingdom’s retail strategies. 

On Saudi Arabia’s demographics, he said: “We look at 2030 as really building products which serve especially the younger population, which is growing and very digitally savvy.” 

Manghnani underscored the unique characteristics of the Kingdom’s retail market as a tool for developing effective products and customer experiences. 

“So it’s very digitally savvy, much more than in other markets,” he said, noting that e-commerce penetration is rising not only through online purchases but also via digital catalogs that drive in-store visits. 

Manghnani said investment is focused on making products more digitally accessible and easier to use, while strengthening customer service to meet the expectations of what he described as a demanding but welcome consumer base. “Service excellence, digital — all these things together are how we are tapping into the younger population, which again is extremely savvy.” 

Manghnani reinforced Al-Tamimi’s point that the Kingdom holds a competitive advantage, citing the speed at which its retail and technology industries are aligning. 

“As a market, we’re tending to see the adoption of digital,” he said, referring to AI, data and other forms of digital interaction, adding that these tools are increasingly being combined. 

He noted that this market is moving “much quicker than the other markets.” 

The two-day RLC Global Forum brought together more than 2,000 global leaders, policymakers, and innovators from over 40 countries over the two-day event to define the next chapter of growth across retail, consumer, and lifestyle industries.