Husameddin Al-Madani is CEO of Soudah Development Company (SDC), a closed joint stock company wholly owned by the Public Investment Fund (PIF) of Saudi Arabia.
With extensive experience in the public and private sectors, Al-Madani has significantly contributed to the development and advancement of the socioeconomic plans laid out in the Saudi Vision 2030.
Al-Madani is also a board member of several real estate projects being carried out under the PIF.
Prior to joining SDC, Al-Madani was a member of the G20 Saudi Secretariat executive leadership team, where he led the strategy development and execution of the international conferences designed to support the G20 Saudi presidency.
In 2015, he was appointed founding director-general of the National Center for Performance Measurement in Saudi Arabia.
He played a crucial role in the establishment and implementation of a performance measurement framework in the Kingdom.
From 2004 to 2011, Al-Madani held various technical and managerial positions at Saudi Aramco. During his tenure with the world’s top oil company, he participated in the development of its performance measurement and management platform and contributed to the restructuring of the company’s research and development strategy as a member of the corporate committee.
Al-Madani obtained a bachelor’s degree in computer science at the University of Kansas and a master’s degree in petroleum engineering/ unconventional gas resources at Texas A&M University.
He is a recipient of the 2010 Texas A&M Montgomery Prize and the International SPE Young Member Outstanding Service Award. Al-Madani also completed a general management program in strategy, business and leadership with Harvard Business School in 2016.
Who’s Who: Husameddin Al-Madani, CEO of Soudah Development Company
https://arab.news/rnrh4
Who’s Who: Husameddin Al-Madani, CEO of Soudah Development Company
Winter at Tantora Festival returns to AlUla, showcasing rich cultural heritage
- Festival now established as a premier annual event
AlUla: The Winter at Tantora Festival launched on Thursday in AlUla. It runs until Jan. 10 and presents a cultural season which celebrates the region’s rich civilizational, cultural, and historic legacy.
The festival’s program includes a wide array of cultural, artistic, and traditional activities, reported the Saudi Press Agency.
Attractions include Old Town Nights, Shorfat Tantora, When Shadow Tracks Us, and the Al-Manshiyah Carnival.
FASTFACT
In the past, AlUla’s inhabitants used this clock to measure time and coordinate their agricultural activities.
In addition, there are guided tours of street art through the Old Town, special events commemorating the Year of Handicrafts, culinary experiences, and artistic and musical performances.
The festival derives its name from the Tantora, an ancient sundial situated in the Old Town’s center. In the past, AlUla’s inhabitants used this clock to measure time and coordinate their agricultural activities. The modern festival honors this tradition by marking the onset of winter and the start of the planting season.
This year’s edition offers a range of experiences to celebrate heritage, genuine local culture, and traditional craftsmanship.
As part of AlUla Moments, the Winter at Tantora Festival supports efforts to boost cultural and tourist engagement while enhancing the visitor experience.
The initiative reflects Saudi Vision 2030’s commitment to advancing cultural tourism and promoting the Kingdom’s historic landmarks.
The festival has established itself as one of AlUla’s premier annual events, consistently attracting both domestic and international audiences.









