Huawei has announced its partnership with talabat, a regional platform for everyday deliveries. Through this partnership, talabat will use Petal Ads, Huawei’s digital advertising platform, to propel its business expansion through cutting-edge targeting capabilities.
The collaboration was officially initiated with a signing ceremony, which took place on May 7 at the Petal Ads booth during the Arabian Travel Market 2024 in Dubai. This alliance between two industry leaders signifies a commitment to revolutionizing digital advertising and enhancing user engagement.
talabat will integrate targeted advertising initiatives powered by Petal Ads. Furthermore, the talabat app will be featured in Virtual Preload, a unique lifestyle folder on all Huawei devices. This first-of-its-kind initiative for talabat will ensure faster access to the app for Huawei users.
“Partnering with talabat, a leader in the food delivery and q-commerce industry, is a significant step for Petal Ads,” said William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation. “This collaboration offers an exciting opportunity to leverage our digital advertising expertise and contribute to the success of the talabat platform, creating new avenues for businesses to connect with their audiences.”
Stefano Vecchio, vice president, strategy and innovation at talabat, expressed enthusiasm about the collaboration: “We’re excited to partner with Petal Ads to utilize Huawei’s media and third-party channels, as well as have the talabat app pre-installed onto millions of Huawei mobile devices across the region. This partnership will help us further simplify the everyday life of customers in the region by delivering food, groceries and more to their doorstep.”
This collaboration will empower talabat and Petal Ads to leverage the strengths of both platforms, providing a unique opportunity to connect with their respective target audiences in a more personalized and effective manner. Additionally, users and businesses alike can expect an enhanced experience from this partnership.

It has been more than four decades since ILF Consulting Engineers first set foot on Arab soil. Originally known as Ingenieurgemeinschaft Lässer-Feizlmayr, ILF was a modest sized company when it was first commissioned by the Saline Water Conversion Corporation to engineer a revolutionary pipeline system. 

This system, stretching 467 km from Jubail on the Arabian Gulf to Riyadh, heralded the world’s inaugural closed high-pressure pipeline system for water transportation. With the start of this pioneering project, the journey of ILF in the Gulf region began.

Since then, ILF has continued to expand its presence in Saudi Arabia, winning contracts for some of the region’s largest and most ground-breaking water transfer projects with a total length of close to 15,000 km. 

Today, in the face of climatic challenges, the creation of sustainable infrastructure and utilities is one of the country’s most important tasks.

Building on its impressive history in the provision of excellent engineering services in the Kingdom for many decades as well as its global expertise in the fields of energy and climate protection, water and environment, transportation and urban spaces as well as resources and sustainable industry, ILF is able to provide both engineering and advisory services to help meet current and future challenges for today’s society and future generations.

The introduction of Saudi Vision 2030 serves as a strategic framework aimed at diversifying the country’s economy and reducing its dependency on oil revenue. The core objectives encompass economic diversification, privatization, promotion of investment, enhancement of education, social and cultural development, and governance reform, and include significant public and private investments in sustainable infrastructure and utilities.

In alignment with Vision 2030, and through its commitment to its core values of improving the quality of life through the provision of excellent engineering and advisory services, ILF Saudi Arabia not only supports the Saudization, localization and regional headquarters initiatives but also provides its services to a wide range of public and private clients for projects in the following fields: 

•     Water and environment (water treatment, sewage treatment, industrial waste water treatment, water transmission, water storage, water distribution, water reuse, urban irrigation, irrigation, greening initiatives, parks and natural reserves.)

•     Energy and climate protection (renewable power generation — solar, wind and geothermal, battery energy systems, energy storage — pumped storage, power transmission and distribution)

•     Transportation and urban development (urban infrastructure)

•     Resources and sustainable industry (mining infrastructure, carbon capture) 

ILF’s commitment to sustainability is reflected not only in the company’s project portfolio, where they support their clients in their efforts to achieve sustainable development through a wide range of projects, but also in the local training program the company has been running for over 10 years, something ILF regards as a sustainable contribution to society. ILF is also a member of the global movement of companies that measure and disclose their environmental, social, economic and governance impacts in accordance with international reporting standards, helping them to evolve in a sustainable way.

“At ILF Consulting Engineers in Saudi Arabia, we take great pride in our contributions to current and future projects. Our commitment to improving the quality of life permeates our daily endeavors and drives our continued growth in both staff and project scope,” the company said in a statement.