Epson supports education innovation in Saudi Arabia

Jason McMillan, sales director, Epson Mideast.
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Updated 12 November 2020
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Epson supports education innovation in Saudi Arabia

Saudi Arabia is embracing education technology innovation in the “new normal,” enabling the changing role of the teacher, creative collaboration, and social distancing in the classroom. Aiming to support this shift, global technology brand Epson is participating in the Saudi Education Technology Summit 2020, running from Nov. 10-11.

Children across Saudi Arabia are being educated via adapted lesson plans and leveraging existing platforms in new ways, which may better equip them for their working futures.

A previous study run by Epson asked experts about the expected changes ahead for the future of the education sector. At that time, 78 percent of those experts and peers that Epson spoke to, believed that technology would challenge the traditional way of doing things in education.

“This is a time of massive transformation in education in Saudi Arabia, with Saudi Vision 2030 providing the roadmap for educational innovation,” said Jason McMillan, sales director, Epson Middle East. “The Saudi Education Technology Summit is an ideal platform for educational establishments to understand how the latest technologies can support social distancing in classrooms, drive interactive learning and collaboration, and save printing time and costs.”

During the virtual event, McMillan made a presentation on “Reshaping the Future of Education with Epson.” Epson is the event’s platinum partner.

Among the study respondents, 70 percent expected teachers to shift away from solely imparting knowledge to guiding students through learning, 64 percent said information and analytical skills would become the focus of education, and 71 percent agreed blended learning would make education more dynamic and teachers more efficient.

Augmented reality, and collaborative technologies, such as interactive projection enabled by the types of products Epson already supplies into schools and education establishments, are expected to enable and encourage more dynamic educational content, according to 70 percent of those in the study. Epson’s innovative educational collaboration solutions include the EB-1485Fi interactive display solution and the ELPDC21 education document camera.

Epson display solutions, with scalable and high-res projection displays, support safe schooling by allowing students to be seated 2 meters apart and ensuring all students can see the screen clearly, even those at the back. With scalable screens up to 155 inches, Epson display solutions offer a more flexible solution than flat panels.


Cadbury Dairy Milk goes 'Irresistible'


Updated 07 February 2026
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Cadbury Dairy Milk goes 'Irresistible'


Cadbury Dairy Milk is inviting chocolate lovers to discover something new with the launch of Irresistible — a range created to make every bite feel special, elevated and multi-sensory.

The Irresistible range adds generous, indulgent fillings that bring depth, texture, and warmth to every moment. It’s indulgence redefined. A little extra joy. And a reminder that great chocolate should always feel like a treat.

Irresistible Nutty Cream: Simple. Rich. Completely satisfying. Beneath the classic Cadbury Dairy Milk chocolate is a smooth, nutty cream filling that melts beautifully before revealing a gentle crunch. The result is a perfectly balanced bite—creamy, comforting, and quietly indulgent.

Irresistible Sticky Toffee: Inspired by beloved dessert flavors, this variant wraps smooth Dairy Milk chocolate around layers of caramel-flavored crème, soft caramel, and salted toffee pieces. Chewy and deeply comforting, it’s designed to be enjoyed slowly—or shared in moments that matter. 

Available in slices and minis, it brings a little indulgence to any time of day.

Lisa Roberts, head of marketing for the Gulf, Saudi Arabia and developing markets at Mondelez said: “This launch reflects our passion for innovation and our commitment to creating the best experiences for our consumers. With the Irresistible range, we’ve brought together a unique multi-layer, multi-sensory proposition for a more indulgent experience, inviting you to enjoy moments of goodness.”

Every detail of the Irresistible range has been thoughtfully created to deliver a richer chocolate experience. From the generous fillings to the satisfying textures, it’s chocolate made to be savored—not rushed.

With Irresistible, Cadbury Dairy Milk continues to evolve, bringing new ideas to a much-loved classic while staying true to what makes it special. It’s a celebration of flavor, comfort, and the simple pleasure of a great piece of chocolate.

The Cadbury Dairy Milk Irresistible range is now available across the Gulf states.