When it comes to personal grooming, it seems it is all about women, which is not very accurate. This perception has partly been formed since the markets are mostly full of beauty and personal care products for women.
This trend is, however, changing with several global and local brands offering grooming products for men. Layth Co. is one such company that offers natural beard grooming products such as oils, balm, mustache waxes.
Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look. The company’s products are made of natural oils and butters. The idea of beard grooming came to Barri when one of his friends suggested he keep a beard, as it would look nice on him.
Barri told Arab News he acted on his friend’s advice and started growing a beard. He said he liked the idea and the changed look. After a few weeks, he entered the phase when he had to take care of his facial hair to maintain a tidy look. “I started to give it special attention and care and bought all sorts of products to maintain it.”
It was then Barri realized there was a shortage of beard grooming products in the Saudi market. This led him to launch his line of products to cater to the needs of an important market segment. He went to one of Jeddah’s famous salons and asked for beard oils. He was shocked when the barber told him he had never heard of such a thing. “I was shocked at that moment. How come that Arabs who are traditionally known for keeping beards never thought of beard care products? That incident sparked an idea in my head, why shouldn’t I introduce beard care products to the Arab world? There are a whole lot of beard product brands around the world, but only a few that are Arab.”
He immediately started contacting suppliers and comparing their oils and testing them on himself. Layth means male lion in Arabic, and for Barri a beard represents a lion’s mane. Barri is trying to break the stereotype that men do not take care of their appearance or that only women care about their image.
“I believe the opposite is happening, as most men that I know visit a salon once a week or every alternate week.” The company offers its products online via its web portal (www.layth.co). Products are shipped locally and internationally, and Barri hopes to expand his project with the launch of a salon that specializes in beard grooming and care. Keep up with the beard care brand on Instagram (@layth.co).
Startup of the Week: Natural products making beard maintenance easy
https://arab.news/4ywsy
Startup of the Week: Natural products making beard maintenance easy
- Founded by Mansour Barri in 2019, the company’s products help in soothing men’s facial hair and skin, control beardruff (dandruff in beard) and gives beards healthier and nicer look
Bella Hadid collaborates with fashion label The Mayfair Group
DUBAI: Supermodel Bella Hadid and apparel brand The Mayfair Group have launched a new collection of loungewear.
The collaboration, with Hadid’s fragrance brand Orebella, is titled Orebella x Mayfair Group and blends cozy loungewear with scent-centric design. It features zip-up hoodies, sweatpants, tops and accessories adorned with uplifting messages and angel-wing motifs and boasts fragrance-friendly functionality with several pieces including special patches designed to be sprayed with Orebella perfume
“The @orebella x @themayfairgroup collab is now yours!! so lucky we get to create such magical things together, and over the moon that we get to share them with all of you,” the US model, who has Dutch and Palestinian heritage, posted on Instagram on Sunday.
“A little part of the dream … we added a little patch to the shirt (and) sweat set so you can spray your Orebella directly onto the pieces, letting the fragrance live and breathe with you,” she added.
Orebella, which launched in 2024 with a sell-out line of clean fragrance mists, is rooted in Hadid’s love of scent layering, spirituality and beauty rituals.
She wrote on her website at the time: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings. From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”
The alcohol-free scents of Orebella were Hadid’s answer to traditional perfumes.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”
In June, US department store Ulta Beauty awarded Orebella its Conscious Brand of the Year title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.
The Mayfair Group, founded in 2017 by Sam Abrahart, is an apparel company and social media platform. Its mission statement says it believes apparel can be used as a catalyst for conversation and change.
