Regional retailer LuLu unveiled its week-long food festival “Amazing ASEAN: Discover the Flavors of Asia,” bringing the diverse product offerings of Asian countries in one place. Visitors can expect to see a wide selection of fresh produce and ethnic delicacies on offer, specially flown in from the Philippines, Thailand, Indonesia, and Malaysia.
The festival was virtually inaugurated in the presence of chief guests Dato’ Abd Razak bin Abdul Wahab, ambassador of Malaysia to Saudi Arabia; Sathana Kashemsanta Na Ayudhya, chargé d’affaires of Thailand (head of mission), Royal Thai Embassy, Riyadh; and Arief Hidayat, deputy chief of mission, Embassy of Indonesia; together with Shehim Mohammed, director of LuLu Hypermarkets Saudi Arabia, and other LuLu officials.
Mohammed said: “We are truly honored to launch this festival that signifies our commitment to bringing the best quality products from different countries, which truly makes our brand where the world comes to shop. Our Southeast Asian sourcing offices and food manufacturing facilities have a big contribution to our success in ensuring uninterrupted supply at the most affordable prices throughout the year. This event will provide our loyal customers with delicious food products straight from Asia.”
Well-known for promoting country festivals inspired by cuisines from around the world, LuLu has flown in a range of products that comprise imported fruits and vegetables, cupboard essentials, famous spiced sauces, packaged desserts, and healthy and organic foodstuffs. The festival runs from Oct. 14 to 20.
Having operations in Indonesia, Thailand, Vietnam, Malaysia, Singapore, and the Philippines, LuLu continues to procure a wide range of food and nonfood essentials that undergo consolidation, repackaging, and relabeling of products for the Middle Eastern market.
LuLu has continuously been exerting efforts to provide and sustain the supply of global products at the best rates. With a combination of high quality offerings and an organized logistics system, LuLu is one of the favorite shopping destinations in Saudi Arabia when it comes to a broader selection of international products.
Garnering more than 1,600,000 shopping patrons every day, LuLu is the fastest-growing retail chain across 10 countries that include the GCC, India, Egypt, Indonesia and Malaysia. Founded in the early 1990s, it has successfully expanded to different parts of the world and currently operates 193 stores with a workforce of more than 55,000.
