DUBAI: Canadian rapper Drake is launching a line of hoodies and T-shirts via his OVO fashion label in support of Lebanon.
The clothing items are set to launch exclusively online on Wednesday. All proceeds will be donated to the Lebanese Red Cross, in aid of the victims of the Beirut port explosion, which ripped through Lebanon’s capital on Aug. 4.
The new hoodies come in black and red colorways, while the T-shirts are available in white and black. All pieces bear OVO’s distinctive owl label, with the Lebanese flag embedded into the owl’s wing.
Ovo is co-owned by Drake, his manager Oliver El-Khatib and his producer Noah “40” Shebib. Both El-Khatib and Shebib are Lebanese-Canadian.
Mini op-ed: We need a ‘potluck’ culture of reading
Updated 10 March 2026
Purva Grover
DUBAI: The number of times we hear, “My kids don’t read,” “I don’t have the time,” or “Do people even read anymore?” is alarming.
With newspapers declared dead and YouTube summaries or ChatGPT reviews becoming the main course of words, I often wonder: have those asking these questions considered the role they play?
Each of us — school representatives, librarians, parents, educators, children, and even occasional readers — must ask whether we are helping create a culture where reaching for a book feels as natural as reaching for a smartphone.
Even the smallest effort counts. I think of a reading culture as a potluck where everyone brings something small, and together it becomes a wholesome meal. If you do not know where to begin, look around.
Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. (Supplied)
The UAE is rich in public libraries including in Sharjah and Dubai, such as the Mohammed Bin Rashid Library, which is proof that access is not the issue.
Meanwhile, Saudi Arabia is embedding reading into its national identity under Vision 2030 through digital libraries, major book fairs, and daily school reading.
Not a reader? Events such as the Emirates Airline Festival of Literature or the Sharjah International Book Fair offer easy entry points for conversation, community and curiosity.
They are built on cultural blocks that subtly encourage even non-readers into reading spaces. You could even start a reading club. I run one in Dubai called The Reading Village and have seen its quiet magic.
Culture is built by saying yes. And no to pirated PDFs on WhatsApp, as well as unchecked screen habits.
Tiny habits can help build an environment where reading becomes as much a part of our lives as scrolling on Netflix to decide what to binge-watch next.
Purva Grover is an author, poet, playwright, stage director, TEDx speaker, and creative entrepreneur. She is the founder of The Reading Village, a Dubai-based community.
