Omar Najjar, CEO of Misk Initiatives Center

Omar Najjar
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Updated 03 October 2020
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Omar Najjar, CEO of Misk Initiatives Center

Omar Najjar is a business leader with extensive experience in business management and transformation. In 2019, he was appointed as the CEO of Misk Initiatives Center.

Najjar started his career in 1994 with Saudi Aramco having had successfully completed the company’s professional development program. In 1997, he joined Saudi Arabian Airlines and handled several business improvement projects around the world.

He moved to Unilever in early 2001 as head of administration for the group in the GCC and soon after switched to the human resources department to focus on group training, recruitment, and management development for the GCC, Yemen, and Iran. In 2006 he was appointed regional HR director for Africa, the Middle East and Turkey, a region with more than 40,000 employees, based at Unilever’s regional office in Durban, South Africa.

In October 2008, he was attracted by the ambitious King Abdullah Economic City (KAEC) project and became head of the education business unit at Emaar.

Najjar joined chemicals firm Cristal in 2010 to lead its transformation from a local operator into a global industry leader. He led the development and deployment of the company’s operating model that integrated its units around the world into Cristal Global.

In 2017, Najjar was appointed as the CEO for Saudi Ground Services (SGS), a company serving more than 80 million passengers a year and 100 airlines in 27 airports with more than 11,000 staff.

In 2015, he joined industrial company Tasnee’s executive management team as vice president and head of downstream business. 

Najjar gained a master’s degree with London Business School and has master’s and bachelor’s degrees in industrial and systems engineering.


Traditional Saudi arts thrill visitors at Damascus fair

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Traditional Saudi arts thrill visitors at Damascus fair

RIYADH: As part of the Kingdom’s role as guest of honor at the Damascus International Book Fair, the Theater and Performing Arts Commission presented a series of live performances at the Saudi pavilion.

The pavilion showcased the diversity of traditional arts and introduced visitors to the richness and historical depth of the Kingdom’s cultural heritage, the Saudi Press Agency reported on Tuesday.

The program highlighted traditional art forms from different regions of the Kingdom, offering audiences a comprehensive cultural experience.

The performances demonstrated each art form’s distinctive rhythms, group movements, traditional costumes and tools, as well as their connection to social occasions and celebrations, reflecting Saudi values, history and diverse environments.

The commission’s pavilion saw strong visitor engagement; audiences interacted with the performances and enjoyed their varied rhythms.

It reflects the commission’s efforts to represent the Kingdom in major international cultural forums, and to reinforce Saudi national identity at Arab and international events.

The Saudi pavilion at the fair, which runs until Feb. 16, showcases creativity and fosters cultural dialogue, supporting Vision 2030’s goals of knowledge exchange and cultural leadership.