RIYADH: With LIV Golf Riyadh 2026 in the books, the success of 22-year-old Australian Elvis Smylie — who claimed victory at Riyadh Golf Club last weekend — has certainly inspired more than just the professionals on the leaderboard.
ROSHN Group, title partner of LIV Golf Riyadh 2026, is now looking to build on that momentum by expanding the ROSHN Rising Stars program, an initiative designed to create opportunities for the next generation of young Saudi golfers.
Following months of training and exposure across LIV Golf events in the UK and US, including participation in the Riyadh Pro-Am tournament, the program is set to enter its next phase, expanding to support a total of 100 aspiring golfers across the Kingdom.
Arab News spoke to Tyler Jacobson, director of corporate communications at ROSHN Group, about the program’s growth and its long-term vision.
“The ROSHN Rising Stars are a group of kids who have come together to learn golf,” Jacobson said. “Many of them have never played golf before in their lives, but last summer, when we partnered with LIV Golf as an international pillar partner, we decided to do something bigger and more meaningful.”
The program focuses not only on developing golfing ability, but on personal growth beyond the course.
“We wanted to give young people the opportunity to grow and learn in the sport of golf, as well as learn new skills on and off of the golf course.”
Golf’s footprint in the region has grown in recent years, with millions tuning in for events in the Middle East as kids partake in the sport through initiatives like the ROSHN Fan Village. For ROSHN Group, that growth aligns naturally with its broader quality-of-life objectives.
“We have seen a real appetite and hunger to engage with the sport. Golf teaches you patience, discipline and values that carry far beyond competition,” Jacobson said. “Quality of life and sport go hand-in-hand, and that’s exactly why we’ve partnered with LIV Golf.
“They’re elevating not only their skills, but their aptitude for life, for traveling, for exposure to new things. This is where we believe the program has offered a lot to the children.”
Participants in the program range in age from 8 to 15, with the program offering an unprecedented level of opportunities to youth in Saudi Arabia.
During the course, which lasts six months, they will receive professional coaching and access to elite golfing facilities in Saudi Arabia, in addition to hands-on competitive experiences. The program is set to support a total of 100 aspiring golfers across Saudi Arabia.
Jacobson believes that events such as LIV Golf play a key role in inspiring youth-focused initiatives like ROSHN Rising Stars.
“LIV Golf is a young league, but it’s doing things like creating new formats and exposing new people across the world to the sport of golf,” he said.
“Traditionally, the sport has been more Westernized, so (allowing) Saudi youth to grow at this stage of the game is a huge opportunity,” Jacobson added. “You see it in our projects, in our communities. It aligns completely with Saudi Vision 2030.”
That quality-of-life aspect has been a strong selling point for golf in breaking into new audiences. In a world where sports are increasingly dominated by success, fame and money, golf also provides an opportunity to grow from a human perspective.
“Ultimately, your skills are not what truly matter,” Jacobson said. “What matters is the desire to learn, to commit and to grow. That’s what we value, and that’s what this program is about.”
