How Saudi Arabia is emerging as a MENA cloud-data hub

Saudis attend the second International Cyber Security Conference, in Riyadh on February 27, 2017. (AFP/File Photo)
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Updated 27 September 2020
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How Saudi Arabia is emerging as a MENA cloud-data hub

  • American information technology firm Oracle’s cloud data center is one of 20 global offices of its kind
  • Focus is on digital security technologies and innovations including virtual simulation of evolving threats

DUBAI: Saudi Arabia is one step closer to becoming a global cloud-data hub with the launch of a data center by Oracle, a leading computer technology corporation based in the US. The Kingdom has been designated as the company’s cloud-data hub in the Middle East and North Africa (MENA) region.

The center in Jeddah will focus on digital security technologies and innovations, including virtual simulation of evolving threats. It is yet another step in Saudi Arabia’s digital transformation, in line with Saudi Vision 2030’s goal of upgrading the country’s information and communications technology infrastructure.

In emailed comments to Arab News, Dr. Muhammad Khurram Khan, CEO of the Washington-based Global Foundation for Cyber Studies and Research and cybersecurity professor at King Saud University, said: “Being one of the leading and fastest-growing digital powers in the region, Saudi Arabia is in great need of technological innovations, solutions and services to cater to its requirements for smart cities, industry 4.0, cloud computing, 5G, cybersecurity, the Internet of Things, blockchain, and artificial intelligence.




Participants attend a hackathon in Jeddah on August 1, 2018, prior to the start of the annual Hajj pilgrimage in the holy city of Makkah. (AFP/File Photo)

“To meet this massive demand for digital transformation by public- and private-sector organizations, the cloud data center by Oracle in the Kingdom will play a pivotal role in accelerating innovation, generating new horizons of digital services, creating competition and providing customers with incredible experiences in the thriving market.”

He believes the move will also pave the way for job creation and spawn new business opportunities for local talent. “The presence of the cloud data center in the Kingdom will enable organizations to scale up their digital services faster than ever before,” Khan wrote in the email. “It may also provide them with cheaper in-country services, better data management, a more secure and resilient environment, data sovereignty controls, and on-demand customer service for more efficient business operations.”

Khan cited additional likely benefits from the center, including the empowerment of local start-ups, entrepreneurs and innovators enabling new products and services to enter the market faster.




A person works at a computer during the 10th International Cybersecurity Forum in Lille on January 23, 2018. (AFP/File Photo)

“The development could underpin the efforts of Saudi Arabia to be among the leading nations that are bracing for the Fourth Industrial Revolution,” he said.

Khan pointed to skyrocketing demand for cybersecurity solutions and services in the Kingdom — which ranks in the top 10 countries most targeted by “significant” cyberattacks. “Cyber threats faced by public- and private-sector organizations are growing exponentially due to the Kingdom’s geopolitical importance in the region and its fast-paced digital transformation,” he said.

A recent report on the cybersecurity sector in the Middle East and Africa estimates that Saudi Arabia’s market may grow to $5.5 billion by 2023. “This huge cybersecurity demand could be efficiently met by the local deployment of cloud-based cybersecurity services,” Khan said. “The role of cloud computing is of paramount importance to predicting and defeating cyberattacks, which leverages AI, big data and instant analytics in real time to address threats and suppress vulnerabilities that seek to undermine security.”




People work on computers on January 22, 2019 in Lille, during the 11th International Cybersecurity Forum. (AFP/File Photo)

In his comments, Khan further pointed to the interest shown by regional and local organizations in the cloud-based security operations center, and cost-effective solutions for security orchestration, automation and response, security information, and event management.

The move is timely too, as a new report revealed that 95 percent of businesses in the Kingdom have been hit by at least one cyberattack in the past year. According to “The Rise of the Business-Aligned Security Executive,” released by Tenable and conducted by Forrester Consulting, the majority of businesses in Saudi Arabia have witnessed a rise in cyberattacks over the past two years.

“More than ever, Saudi Arabia must make a specific tailor-made solution for its sovereign requirements to include digital security and virtual simulation,” said Matthew Cochran, CEO and co-founder of URS Laboratories in the UAE. “Post COVID-19, the region will look to the Kingdom for alignment and leadership on these issues.”

He described the developments as the culmination of decades of planning for scenarios that are becoming increasingly likely due to global circumstances.

“Pre COVID-19, the future of digital security and virtual simulation in the region was important,” Cochran told Arab News. “Now, it is vitally important, if not life-saving, to have it in place — not tomorrow, today. The future is at stake and we must meet the challenges together.”

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Commentators have said that the Saudi center will allow Oracle to facilitate in-country or in-jurisdiction disaster-recovery capabilities and allow their clients to meet their obligations on data security in the country.

“Oracle has a strong presence within the GCC region, particularly in the UAE and Saudi Arabia,” said Dean Mikkelsen, an independent IT and cybersecurity consultant working with UAE-based Hannibal Global Insight. “Companies are moving more and more data to the cloud within the GCC. These nations also require that data be kept within their own country, as it relates to privacy and data-security issues.

In the Kingdom, provisions in the Cloud Computing Regulatory Framework state that cloud clients must ensure that no customer content — including sensitive content from public authorities — is transferred outside the Kingdom.

“The Essential Cybersecurity Controls issued by the National Cybersecurity Authority in the Kingdom — which are all applicable to Saudi government entities — require that information be hosted and stored in-country,” Mikkelsen told Arab News. “With Oracle developing this capability in-country, they are meeting the requirements necessary to protect data in the nation.”




Saudi Arabia is one step closer to becoming a global cloud-data hub with the launch of a regional data center by Oracle, a leading computer technology corporation based in the US. (AFP/File Photo)

As Saudi Arabia continues to move away from a petroleum-based economy, it has allowed its technology sectors more room for growth.

“With Oracle moving further into Saudi Arabia, it matches the Kingdom’s vision to become an international leader in science and technology,” said Mikkelsen. “There has been, over the past few years, a large-scale migration of data to the cloud and making sure that data is secure is very important.”

He said data breaches are becoming more widespread, be they from phishing attacks or malware, in a potentially costly development for businesses. UAE-based cybersecurity company DarkMatter recently stated that breaches are “widespread and frequently undetected” in the Middle East.

“During the COVID-19 pandemic, there has been a spike in network spoofing and phishing attacks, as cyber attackers look to exploit the unfamiliar current climate for their own nefarious purposes,” Mikkelsen said.

“Through regulatory environments and legislation, such as those defined in Saudi Arabia or the UAE, companies and governments are working together to protect the digital assets of individuals, corporations, and their critical infrastructure. With the move made by Oracle in Saudi Arabia, the Kingdom is saying it is open for business and that anyone’s data will be safe and secure.”

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Twitter: @CalineMalek


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 25 April 2024
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.