High street Eid collections in Pakistan exceed sales’ expectations online

Short Url
Updated 16 May 2020

High street Eid collections in Pakistan exceed sales’ expectations online

  • Prominent brand Generation sold out its Eid capsule collection online within 48 hours
  • High street brands re-focusing on giving customers smooth sailing online retail experience

RAWALPINDI: With Eid Al-Fitr just a week away in Pakistan, high street fashion brands found themselves facing their most profitable season of the year without traditional brick-and-mortar sales on their side-- and were forced to release their collections online.
Though stand-alone stores in most provinces opened for business for limited hours and days earlier this week, the country’s big malls remain closed due to ongoing partial lockdowns as part of coronavirus containment efforts. 
But brands, which had been struggling with dwindling sales for almost two months, said they were surprised with the overwhelming response to their online releases earlier in the season.
“When the pandemic started and we went under lockdown, we did not expect that people would want to buy much, especially our festive [Eid] collection pieces,” Naima Gilani, marketing communications coordinator at one of Pakistan’s most prominent high street labels, Generation, told Arab News over the phone on Saturday.
Though the brand’s production had been shut down earlier, Generation got creative with what they had available. 
“We couldn’t make new styles, whatever we had in production that reached its finishing stage were expedited, and strangely enough those were pieces that were from our formal collection... appropriate for Eid,” Gilani said.




Another major seller, 'Aftaab," one of the pieces that Generation had coincidentally completed in production in time for an Eid collection. May 9, 2020. (Generation Instagram)

Generation released some teasers of its minimalistic Eid designs online on its social media pages, with the pieces part of a bigger collection which included Eid cards, traditional hair accessories like parandas and even loungewear. Of the Eid dresses, the majority sold out within two days, with some outfits running out of sizes within hours.
“Our traffic online is now five times more than it is during normal days because our stores are closed,” Gilani said.
“This has translated in sales. And again, this was a really strange Eid season compared to previous years because we didn’t have that many collections to sell. But whatever little we did have, it sold really well.”




“The Mughal Minima" capsule released as part of Generation's Eid al-Fitr 2020 collection features traditional silhouettes, colour combinations and fabrics. This ensemble was the first to sell out within hours of its release. May 14, 2020. (Generation Instagram)

Another popular high-street brand that gave their Eid collection an online focus was Beechtree.
Nabia Saqib, the marketing director at Beechtree told Arab News that due to similar production issues as Generation and other brands, the label had opted to launch a smaller collection for Eid-- all of it completely online.
“All our collections are ready and prepared well in advance, so our Eid one is normally ready by winter, but with all that has happened some pieces had not been completed...but we decided to give what we did have a comprehensive online launch,” Saqib said.
And instead of releasing expensive Eid campaigns, Beechtree focused all its efforts on providing its customers with a smooth sailing online shopping experience.




A mint coloured embroidered outfit from Beechtree. Like Generation, Beechtree curated a collection from existing pieces in production. May 5, 2020. (Beechtree Instagram)

The ensuing sales figures, Saqib said, had left the whole team surprised.
“Being totally dependent on our online store was tough but when we saw our sales figures, they were actually pretty nice!” she said.
“We weren’t expecting this much of a sale during this time because we were thinking that with the uncertainty of the time, people might not be shopping online. But it met previous Eid online expectations and even helped combat some of the loss we experienced due to our stores being closed,” she added.
For Gilani, their Eid sales figures reflected the innate desires of people tired of the despondency of the pandemic-- those who just wanted to honor the biggest and most festive holiday of the year.
“With all this gloom and depression around, you just want to dress up for yourself and celebrate,” she said. 
“Be with your loved ones, look pretty, try to salvage what we can of this strange Eid and feel happy.”


Ten-match win streak in UAE gives Pakistan edge over India — Babar

Updated 16 October 2021

Ten-match win streak in UAE gives Pakistan edge over India — Babar

  • The arch-rivals will meet in Dubai on October 24
  • Pakistan have never won a World Cup match against India

DUBAI: Pakistan have won their last 10 Twenty20 internationals in the United Arab Emirates and captain Babar Azam claims that will give his men the edge over India in their World Cup opener.
The arch-rivals will meet in Dubai on October 24 in what will be the biggest clash of the tournament that starts Sunday in Oman and the UAE.
Pakistan have never won a World Cup match against India, but that does not bother Babar who believes familiarity with the UAE pitches will help them break the jinx.
“Definitely we have played a lot of cricket in the UAE,” Babar said in a captain’s press conference when asked about his team’s dismal 0-5 record against India in T20 World Cup clashes.
“These conditions suit us and we know how to play here. We need to keep things simple in all the departments.”
The UAE was Pakistan’s home base after the deadly terror attacks on the visiting Sri Lankan team in Lahore in 2009 forced cricket out of the Asian nation.
Pakistan, who are third in the T20 rankings behind England and India, also have Afghanistan and New Zealand in their group at the World Cup.
Babar acknowledged that captaining the team in the 16-nation tournament was indeed an honor and said his recent form will give him confidence.
“Good performances give you confidence,” Babar, who has hit two T20 centuries this year, said.
“I am in form, hence it will benefit me.”
Babar, who has over 2,000 T20 runs, tipped Kiwi skipper Kane Williamson to stand out as the tournament’s best batter and Pakistan speedster Hasan Ali as the premier bowler.
Meanwhile, India captain Virat Kohli played down the famous rivalry, describing the match with Pakistan as “just another game“
“I have always approached this game as just another game of cricket. I know there is a lot of hype created around this game more so with ticket sales and the demands for tickets,” said Kohli.
“Right now the value of those tickets is ridiculously high. So that’s all I know, friends asking me for tickets left, right and center, I refused.
“Yes, the environment, you can say, is different. From the fans’ point of view it is definitely louder. From the players’ point of view, we stay as professional as we can.”


Pakistan Stock Exchange to launch new trading system this month

Updated 16 October 2021

Pakistan Stock Exchange to launch new trading system this month

  • PSX acquired trading and surveillance system from Shenzhen Stock Exchange
  • Pakistan stock market’s capitalization has dropped from $100 billion in 2017 to $45 billion

KARACHI: The Pakistan Stock Exchange (PSX) this month is going to launch a new trading system acquired from the Shenzhen Stock Exchange (SZSE), the burse’s chief executive has said.
The SZSE is one of China’s three stock exchanges — along with Shanghai Stock Exchange, and China Financial Futures Exchange — that hold a 40 percent stake in the PSX.
The PSX signed a $5 million contract with SZSE in November 2019 for the acquisition of Trading and Surveillance System to improve its operational and technological level. It was first scheduled to be implemented in March 2021. 
“We expect to launch within the month of October. There were certain requirements that our stakeholders had requested to accommodate in the trading system which now have been implemented,” PSX chief executive Farrukh H. Khan told Arab News earlier this week.
The system is expected to make the PSX more transparent and attractive.
“The system will vastly improve the capabilities of our trading and abilities to introduce new products like options,” Khan said. “We’ll have a proper surveillance system and the robustness of the much better system.” 
The bourse’s benchmark KSE 100 index dropped 25.61 percent in April 2020 and touched the year’s lowest 27,228.80 level. The index recouped some of the losses in later months.
Pakistan’s bourse was declared Asia’s best stock market and the world’s fourth best performing market in 2020 by Market Currents, a New York-based financial markets research firm. 
However, last month Morgan Stanley Capital International (MSCI) downgraded PSX from its Emerging Market Index (EMI) to Frontier Markets Index (FMI), following a continuous drop in share prices of its listed companies.
In 2017, benchmark KSE 100 had peaked to 53,000 points level with market capitalization of $100 billion. However, market capitalization has dropped over the years to $45 billion including 17 percent decline in last four months.
“This (downgrading) was mainly due to the size of the market capitalization which has declined,” Khan said. “Rising oil prices, which doubled in recent days, Afghanistan’s situation, interest rate hike and rupee remained under pressure and MSCI reclassification generally has created negative impacts in equity market.”
“Pakistan’s stock market has given average 19 percent return in dollar terms during last 20 years,” Khan said.
Pakistan’s stock market recorded growth earnings of 60 percent last year. 
This Friday, the PSX KSE 100 closing level was 44,821.53.


Afghans demand resumption of Pakistan flights at pre-Taliban fare

Updated 16 October 2021

Afghans demand resumption of Pakistan flights at pre-Taliban fare

  • Tickets for PIA flights have spiraled out of the reach of most Afghans, selling for as much as $2,500
  • Taliban issued a statement ordering the airline to ‘adjust’ its ticket prices for Kabul-Islamabad flights

KABUL: Afghan citizens and government officials said on Saturday they are hopeful Pakistan International Airlines (PIA) would soon resume its Kabul operations at the same cheaper fares it had offered before the Taliban took control of Afghanistan.

PIA resumed special flights from Kabul to the Pakistani capital, Islamabad, after the Taliban seized power in mid-August, and was a lifeline for many Afghans trying to flee the new regime, economic crisis or seek treatment in Pakistan, as they used to before.

But with most airlines no longer flying to Afghanistan, tickets for PIA flights have spiraled out of the reach of most Afghans, selling for as much as $2,500, according to travel agents in Kabul, compared with $120-$150 before the Taliban takeover.

Earlier this week, the Taliban transportation ministry issued a statement ordering the airline to “adjust the price of tickets for Kabul-Islamabad flights to the ticket standard set before the victory of the Islamic Emirate.” Otherwise “they will not be permitted to run their operations from Kabul airport.”

Following the statement by the Afghan transportation ministry, the PIA said it had suspended flights to Kabul over the “unprofessional attitude” of Taliban authorities.

“We hope PIA would understand and act according to the demand of Islamic Emirate Transport and Aviation Ministry,” Bilal Karimi, spokesman and member of the Taliban cultural commission, told Arab News on Saturday.

“What we are looking is to provide facilities to the ordinary Afghans who want to go to Pakistan, but they don’t have the budget to take flights.”

Ordinary Afghans are also hopeful the flights would soon be available and at affordable fares. Some need to go to Pakistan for lifesaving treatment that in many cases is not possible in Afghanistan, where health care infrastructure is largely fragile and inadequate for more complex medical interventions. 

Abdul Ali Hussaini arrived in Kabul last week to bring his injured brother to Pakistan for urgent surgery after a deadly Daesh attack in the northern city of Kunduz on Oct. 8.

“I brought my brother to Kabul after the attack occurred, he is in emergency hospital. The doctors told me that for further treatment he should be transferred to Pakistan,” he told Arab News. “The suspension of the flights and also the high rate of tickets is a problem. We hope that the flights would resume and we would be able to take tickets in a cheaper price.”

Ataullah, 35, arrived in Kabul from Helmand province to travel with his leukemia patient mother for urgent treatment in Pakistan.

“I was asked $2,500 for each ticket,” he said, “I tried very hard to get my mother to Pakistan as soon as possible.”

“I do not know what to do. I expect a miracle.”

Mohammad Rashad from Kabul said he had received a scholarship from an Italian university but had been unable to travel as PIA’s flight prices were impossibly high.

“I have 15 days to go to Islamabad and from there travel to Italy,” the 26-year-old told Arab News. “I will miss this opportunity.”

Sayed, who works for a foreign agency in Afghanistan, wants to leave the country with his family is now trying to reach Islamabad. Still, the blocking of Pakistan Airlines flights to Kabul has posed a serious challenge to him.

“One of the embassies operating in Islamabad has sent my family and me our visas. They asked me to come to Pakistan within a week,” he said. “The delay in my trip to Pakistan has now become a major problem for us and has multiplied my security fears here in Kabul.”

While PIA has earlier said its Afghanistan operations are “not very lucrative financially” as it faces “difficult circumstances” at Kabul airport, some Afghan experts say high demand has allowed the carrier to impose skyrocketing fares. 

“Demand for travel to Islamabad has increased,” Sayed Massoud, economics professor from Kabul University, told Arab News. “Everyone is trying to get to Islamabad as soon as possible and from there to another place.”

“Pakistan Airlines is trying to monopolize flights to Islamabad to make more money,” he said.

While PIA has not announced whether and when it is going to resume its Afghanistan flights, the airline’s representative in Kabul, Ahmad Salim Rohani, said he is hopeful it would happen soon return to its operations with more affordable fares.

“Once the flights resume,” he said, “we hope that the tickets would be at a lower price.”


US to ship another 9.6 million doses of donated Pfizer vaccines to Pakistan

Updated 16 October 2021

US to ship another 9.6 million doses of donated Pfizer vaccines to Pakistan

  • US government has shipped more than 25 million coronavirus vaccine doses to Pakistan to date
  • US is single largest contributor supporting COVAX efforts toward global COVID-19 vaccines access

ISLAMABAD: The US is shipping an additional 9.6 million doses of Pfizer vaccines through the COVAX facility to Pakistan, the US embassy in Islamabad said on Friday.

The donation brings the total number of COVID-19 vaccines donated by the US government to Pakistan to more than 25 million. The latest batch of Pfizer vaccines are part of the 500 million Pfizer doses the United States purchased this summer to deliver to 92 countries worldwide, including Pakistan, to fulfill President Biden’s commitment to provide safe and effective vaccines around the world and supercharge the global fight against the pandemic. 

At the virtual Global COVID-19 Summit held on the margins of the UN General Assembly in September, Biden announced the United States would provide an additional 500 million Pfizer vaccines to low and lower-middle income countries around the globe, with shipments starting in January 2022.

“The United States is proud to partner with Pakistan to get effective, life-saving Pfizer vaccinations into the arms of Pakistanis, and Pakistan has done a great job of distributing our donated vaccines,” US Embassy Chargé d’affaires Angela P. Aggeler said. 

“This donation comes just in time for young Pakistanis over age 12 to get their first jabs. Please get vaccinated and take a selfie using one of our “I Got Vaccinated” photo booth frames. You can find them at the Mass Vaccination Clinic in F-9 and at several of our Lincoln Corners. And be sure to tag @usembislamabad when you take your selfie!”

The US has also delivered $63 million in COVID-19 assistance through its partnership with the government of Pakistan. Since the start of the pandemic, the US has worked together with Pakistan to improve infection prevention and control, enhance patient care, expand laboratory testing, and support frontline health care workers.

The United States is the single largest contributor supporting COVAX efforts toward global COVID-19 vaccines access.


Pakistan condemns blast at Shiite mosque in Afghan city of Kandahar

Updated 16 October 2021

Pakistan condemns blast at Shiite mosque in Afghan city of Kandahar

  • This is second week in a row militants bombed Friday prayers and killed dozens of worshippers from the minority sect
  • Pakistani foreign office says it “condemns terrorism in all its forms,” sends condolences to the people of Afghanistan

ISLAMABAD: Pakistan has condemned “in the strongest terms” an attack on a Shi’ite mosque in the southern Afghan city of Kandahar that killed at least 35 people on Friday. 

This is the second week in a row that militants bombed Friday prayers and killed dozens of worshippers from the minority sect. Daesh claimed a similar bombing that killed scores of Shi’ites in the northern city of Kunduz a week earlier.

“The Government and people of Pakistan convey their support, and heartfelt condolences, to the people of Afghanistan and stand in solidarity with them in this hour of grief,” the foreign office said. “Pakistan condemns terrorism in all its forms and manifestations, including despicable attacks on places of worship.”

The attacks have caused shock and terror among members of Afghanistan’s Shi’ite minority and undermine the ruling Taliban movement’s claim to have restored security since taking control of the country in August.

Taliban spokesman Zabihullah Mujahid said security forces had been ordered to capture the perpetrators and bring them to justice under Islamic law.

Fighters of Daesh have repeatedly targeted Shi’ites in the past with large-scale attacks intended to kill civilians, including one that killed scores of schoolgirls in a Shi’ite district of Kabul in May last year.