Two new luxury BMW vehicles launching in KSA

Both new vehicles — the BMW X5 M and the BMW X6 M — deliver top-quality handling agility and dynamism, as well as boast a V8 engine, which develops up to 460 kW/625 hp.
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Updated 12 April 2020
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Two new luxury BMW vehicles launching in KSA

Mohamed Yousuf Naghi Motors Co, the official importer and distributor of BMW vehicles in Saudi Arabia, is launching two new models in the region — the BMW X5 M and the BMW X6 M.
“Both vehicles deliver top-quality handling agility and dynamism, as well as boasting a V8 engine, which develops up to 460 kW/625 hp, and design features taken from the M Playbook,” the company said.
“Their superior performance attributes combine with the versatility, extrovert design and modern luxury for which BMW X models are renowned.”
The V8 engine boasts controlled power transfer and an M-specific chassis, which is tailored to its performance profile and the Sports Activity Vehicle (SAV)/ Sports Activity Coupe (SAC) vehicle concept.
The new high-performance additions to the SAV and SAC segments are fitted with extensive measures to optimize the stiffness of the body structure and suspension mountings, while the integrated braking system developed for BMW M models presents the driver with two settings for brake pedal feel.
Impressive interiors, which feature a raised seating position, are enhanced due to a combination of top-quality materials and precision workmanship, providing all passengers with an element of luxury.

We are absolutely delighted to launch two brand-new, high-class vehicles in Saudi Arabia for our loyal customer base who fully appreciate the feeling of luxury provided when behind the wheel of a BMW.

Mark Notkin, Managing Director of Mohamed Yousuf Naghi Motors Co

Both models are fitted with an exclusive selection of equipment, including the BMW Head-Up Display with M-specific readouts, M multifunction seats, BMW Individual fine-grain Merino full leather trim, BMW Live Cockpit Professional with navigation system, BMW Intelligent Personal Assistant and Parking Assistant.
Mark Notkin, managing director of Mohamed Yousuf Naghi Motors Co, said: “We are absolutely delighted to launch two brand-new, high-class vehicles in Saudi Arabia for our loyal customer base who fully appreciate the feeling of luxury provided when behind the wheel of a BMW.
“Both the BMW X5 M and BMW X6 M are part of the third generation of our high-performance executive-class SAV and SAC models, boasting stunning exteriors and interiors.
“Both of these models epitomize all of the qualities associated with our brand, and we fully expect them to become firm favorites of our customers in the region.”
Established in 1990, Mohamed Yousuf Naghi Motors has been the exclusive and official importer of BMW Group brands — BMW, MINI and Rolls-Royce — for 30 years in the Kingdom. With showrooms and service centers in Jeddah, Riyadh, Alkhobar, Qassim, as well as the holy cities of Makkah and Madinah, the company has established a strong footprint for the BMW Group across the Kingdom.


More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Updated 14 January 2026
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More crop per drop: NADEC and EF Polymer deploy breakthrough technology to cut agricultural water use by 40%

Following a strategic technology-scouting framework led by Universal Materials Incubator, the National Agricultural Development Company has entered into a partnership to launch large-scale field trials of EF Polymer, marking a significant step in deploying deep-technology solutions to strengthen the Kingdom’s food and water security.

The collaboration initiates field trials of EF Polymer’s proprietary solution — a 100 percent organic, biodegradable powder that performs like a “soil battery” upcycled from food waste. Engineered to address water scarcity in arid and semi-arid regions, the material can absorb up to 50 times its own weight in water and gradually release moisture directly to plant roots. This mechanism has the potential to reduce irrigation water use by up to 40 percent, while enhancing crop yield and long-term agricultural productivity.

Beyond water efficiency, EF Polymer improves nutrient retention by minimizing fertilizer leaching, thereby reducing overall fertilizer requirements. After approximately one year in the soil, the material fully biodegrades into organic carbon, organic matter, and trace nutrients such as magnesium, calcium, and nitrogen — contributing directly to improved soil health and long-term fertility.

The solution is affordable, easy to apply, and suitable for a wide range of crops, making it viable both for individual farmers and for industrial-scale agricultural operations such as NADEC’s. 

EF Polymer has already achieved significant commercial adoption across multiple global markets, including Japan, the US, India and Turkiye, where it is actively used by farmers and agribusiness operators to improve water efficiency, soil health, and crop resilience under varying climatic conditions.

Its organic credentials are certified by OMRI and Ecocert, reinforcing its alignment with sustainable and regenerative agricultural practices.

The stakes for this alliance are high. By 2030, global freshwater demand is projected to exceed supply by 40 percent. In Saudi Arabia, the challenge is localized but intense: the agricultural sector alone consumes approximately 11.4 billion cubic meters of water annually. This partnership underscores NADEC’s commitment to adopting innovative, scalable technologies that conserve natural resources while supporting resilient food systems across the Kingdom.

Mohamed Al-Rajhi, VP of supply chain sector at NADEC, said: “Strategic agriculture today requires a long-term commitment to soil health and resource circularity. NADEC is leading the shift toward regenerative practices that restore our natural capital rather than merely consuming it. By diversifying our crop portfolio and investing in closed-loop nutrient management, we are insulating our operations against global price volatility and environmental shifts.”

“We are aggressively deploying AI-driven irrigation systems and satellite-based crop monitoring to optimize every drop of water and every hectare of land. This strategic pivot toward agri-digitization allows us to mitigate climate risks in real-time while significantly reducing our carbon footprint. Our commitment to sustainability is our greatest competitive advantage, ensuring that NADEC remains the cornerstone of the Middle East’s agri-food sector for decades to come. These trials focus on strategic scalable crops like wheat and olive trees to ensure the future of the Kingdom’s food security is both sustainable and locally rooted,” he added.

Strategic trial milestones:

  • Wheat: Trials have commenced to demonstrate water retention in this water-intensive crop.
  • Olive and blueberry: Specialized testing is scheduled for March to evaluate yield improvements and nutrient efficiency.

This collaboration supports Saudi Vision 2030 goals of reducing non-renewable groundwater use by 90 percent.