Mobily brand value up 31% to $1.1bn: Brand Finance

The London-based Brand Finance, a leading independent brand valuation and strategy consultancy, issued its annual brand valuation ranking, where Mobily has been named the ninth most valuable brand in Saudi Arabia, gaining three notches up the scale and increasing in value by 31 percent to reach $1.1 billion.
Salman Al-Badran, CEO of Mobily, said: “The Brand Finance ranking testifies to our company’s hard work and steadfast achievements over the past period. Our efforts at all levels and across all departments over the past years translated into more satisfied customers due to ongoing enhancements in the quality of our services, and thus all indicators followed suit.”
In its press statement, Brand Finance explained the methodology it followed to come up with the ranking. “Brand Finance has assessed the impact of the COVID-19 outbreak based on the effect of the outbreak on enterprise value, as on March 18, 2020 compared to what it was on Jan. 1, 2020. Based on this impact on business value, Brand Finance estimated the likely impact on brand value for each sector. Each sector has been classified into three categories based on the severity of business value loss observed for the sector in the period between Jan. 1, 2020 and March 18, 2020,” the statement said.

According to Brand Finance, which values 5,000 of the world’s biggest brands on an annual basis, the brand value is understood as “the net economic benefit that a brand owner would achieve by licensing the brand in the open market.”
Mobily or Etihad Etisalat is a Saudi company launched commercially in May 2005. Mobily provides integrated services for three main sectors — individuals, businesses and carriers. It has one of the largest wireless networks by coverage in Saudi Arabia as well as the region, and one of the widest FTTH networks, in addition to one of the largest data center systems worldwide. Mobily has been listed on Saudi Arabia’s Tadawul stock exchange since 2004.