Hegra and AlUla: Rebirth of Arabia’s ancient crossroads

A view of the ruins of the ancient city of AlUla and the new city that stands adjacent to it. (Supplied photo)
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Updated 19 December 2019
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Hegra and AlUla: Rebirth of Arabia’s ancient crossroads

  • KSA's Winter at Tantora festival will last over 12 weekends, drawing the world to AlUla from Dec. 19, 2019, to March 7, 2020
  • The archaeological sites of Hegra, the ancient Nabataean city in Saudi Arabia's northwest, will be opened to the public next year

RIYADH: Hegra, ancient city of the Nabataeans in Saudi Arabia’s northwestern AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world.

Few have been privileged to visit Hegra, hewn from the rocks of the Hijaz in northwestern Saudi Arabia two millennia ago and lost for centuries.


 

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Now, in a stunning digital interactive exploration ‘The Rebirth of AlUla’, the Arab News is unveiling the spectacular rock-cut tombs of Hegra, and highlights efforts to transform the wider AlUla region into one of the world’s greatest cultural tourism destinations.

In 2020, the archaeological sites of Hegra will be reopened to the public, which had its first glimpse in many years through the 2018 Winter at Tantora festival. The celebration of art, music and heritage will draw the world once again to AlUla from Dec. 19 to March 7. Over 12 weekends of festivities, visitors will be treated to an eclectic mix of performers, including the Gipsy Kings, Lionel Richie, Enrique Iglesias, Craig David and Jamiroquai.

Saudi Arabia’s move to open up Hegra and the AlUla Valley restores a missing chapter in the history of the region and the entire world.

Ahead of the grand ceremony, the Arab News interactive ‘The Rebirth of AlUla’  - arabnews.com/alula – dives deep into its history, blending compelling storytelling and journalism, with stunning video footage, beautiful photography, animated graphics and rare footage and interviews. 




AlUla is full of archaeological treasures from the Dadanite, Nabataean, Roman and Islamic civilizations, nestled among beautiful desert landscapes. (Supplied )

Mada’in Salih was the post- Islamic name for Hegra, a lost city in the AlUla Valley. Like its famous twin Petra in Jordan, Hegra was built by the Nabataeans, who from about the fourth century BC to 106 AD controlled the profitable trade routes that crossed the Arabian Peninsula from east to west and north to south.

AlUla is full of archaeological treasures from the Dadanite, Nabataean, Roman and Islamic civilizations, nestled among beautiful desert landscapes. 




Nabatean-era tombs carved on limestone formations are a common feature in AlUla. (Supplied)

The Saudi Commission for Tourism and National Heritage, under its Secretary-General Prince Sultan bin Salman, nominated Hegra for listing as a UNESCO World Heritage site in 2007. The application was accepted, and Hegra became the first World Heritage property to be inscribed in the Kingdom.

‘The Rebirth of AlUla’ also throws light on the work of the Royal Commission for AlUla (RCU), established in 2017, is working in partnership with the French Agency for AlUla Development (Afalula), on “the transformation of the AlUla region into a worldwide cultural and touristic destination.”

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

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Decoder

Hegra

Hegra was a lost city in the AlUla Valley of northwestern Saudi Arabia, which became known as Mada’in Salih. Like its famous twin Petra in Jordan, Hegra was built by the Nabataeans, who from about the fourth century BC to 106 AD controlled the profitable trade routes that crossed the Arabian Peninsula from east to west and north to south.


Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

Updated 7 min 34 sec ago
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  

Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Excavators held for violating water system

Updated 26 April 2024
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Excavators held for violating water system

  • The discovery was made during field tours carried out by the water department

TUBARJAL: The Al-Jouf branch of the Saudi Ministry of Environment, Water and Agriculture has apprehended three excavators who were found to be violating the water system in Tubarjal.
The discovery was made during field tours carried out by the water department, in cooperation with the competent authorities in the governorate.
Separately, authorities in Addayer in the Jazan region have arrested seven Ethiopians for smuggling 105 kg of hashish. Legal procedures have been completed against the offenders who were handed over, along with the seized items, to the competent authority.
Border guard patrols in the Al-Harth area of Jazan have also foiled an attempt to smuggle 71 kg of hashish, with initial legal procedures completed and the find handed over to the competent authority.
Security authorities have reiterated their appeal for citizens and residents to report any information regarding drug smuggling or selling by calling 911 in Makkah, Riyadh, and the Eastern Region, and 999 in the rest of the Kingdom’s regions.
Those with information may also contact the General Directorate of Narcotics Control at 995 or at [email protected].


48th Saudi relief plane for Palestinians

The aid is part of the humanitarian and relief efforts provided by Saudi Arabia through KSrelief. (SPA)
Updated 4 min 52 sec ago
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48th Saudi relief plane for Palestinians

  • The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip

AL-ARISH: The 48th Saudi relief plane for Palestinians in Gaza arrived on Friday at Al-Arish International Airport, Egypt.

It was operated by the King Salman Humanitarian Aid and Relief Center, in coordination with the Saudi Ministry of Defense.

The plane carried shelter materials to be transported to the conflict-affected Palestinians in the Gaza Strip.

The provision of aid is ongoing from the Kingdom, which has stood firm with the Palestinians amid crises and tribulations.

 


Direct KSA to Iraq flight routes announced

Updated 26 April 2024
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Direct KSA to Iraq flight routes announced

  • These flights, along with flights to Baghdad and Irbil, will commence from June 1.

RIYADH: The Saudi General Authority of Civil Aviation announced the launch of direct flights from Dammam to Najaf, the Saudi Press Agency reported on Friday.
The decision is in line with the Kingdom’s national aviation sector strategy, aimed at doubling capacity to accommodate over 330 million passengers annually, and extending services to more than 250 global destinations.
These flights, along with flights to Baghdad and Irbil, will commence from June 1.


Ministry of Hajj and Umrah praises Iraqi authorities for arresting fraudsters touting fake Hajj trips

Updated 26 April 2024
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Ministry of Hajj and Umrah praises Iraqi authorities for arresting fraudsters touting fake Hajj trips

  • A ministry source in the statement also warned prospective pilgrims to beware of unauthorized Hajj offers being promoted this year
  • The ministry made it clear that visas for Umrah, tourism, work, family visits, transit, and other categories do not grant eligibility to perform Hajj

RIYADH: The Ministry of Hajj and Umrah expressed its gratitude for actions taken by the Supreme Commission for Hajj and Umrah in the Republic of Iraq that resulted in the prosecution of more than 25 companies fraudulently engaged in commercial Hajj operations.
A ministry source in the statement also warned prospective pilgrims to beware of unauthorized Hajj offers being promoted this year, primarily through social media.
Participation in Hajj requires pilgrims to obtain a legitimate Hajj visa issued by the authorities in the Kingdom in coordination with Hajj affairs offices in their respective countries, or via the Nusuk Hajj platform for those countries that do not have an official Hajj office.
The source said that the Ministry of Hajj and Umrah is monitoring advertisements from companies and campaigns, as well as identifying fake accounts on social networks allegedly offering Hajj packages at enticing prices.
The ministry made it clear that visas for Umrah, tourism, work, family visits, transit, and other categories do not grant eligibility to perform Hajj. It urged pilgrims to be careful not to fall victim to companies and others claiming to offer commercial Hajj campaigns or other misleading initiatives.
“Regulations must be followed and legally documented permits, as represented by the official Hajj visa, must be issued, so a safe, secure, well-managed Hajj program and fair representation to all nationalities is provided,” Mohsen Tutla, head of the World Hajj and Umrah Convention, told Arab News.
“Hajj is a mega event with more than 2 million worshippers. Can one imagine, if order was not imposed and (the event) not regulated, chaos would ensue,” he added.
In the statement, the ministry calls for everyone’s cooperation to help combat and report fraudulent companies and campaigns, and to seek information only by visiting its official website and engaging with its channels on social networks.