Ahmed Al-Mehmadi is the executive director of communications at Saudi Arabia’s General Entertainment Authority (GEA).
He has been working with the GEA since February 2018. Al-Mehmadi has a vast experience in marketing. Before joining the GEA, he worked in various key positions in Nadec Foods. During his over a decade-long association with Nadec, which he joined as a senior brand manager in 2007, Al-Mehmadi climbed the corporate ladder by proving to be a result-oriented professional.
Al-Mehmadi also worked as a property portfolio coordinator with Eimar Arabia from April 2005 to July 2007.
He obtained a bachelor’s degree in marketing from King Fahd University of Petroleum and Minerals (KFUPM), Dhahran. During his studies, he worked as a trainee at Unilever Arabia and was later appointed Unilever campus coordinator at KFUPM.
Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country.
The GEA is playing an active role to achieve the goals set in Vision 2030 by organized a range of different events across the Kingdom.
Commenting on the activities at Riyadh Season, Al-Mehmadi said: “It is such an exciting time for the Kingdom, as we not only open our doors to an increasing array of world-class entertainment options, but also witness the enthusiasm with which it is embraced by our residents.”
Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority
Ahmed Al-Mehmadi, executive director of communications at Saudi Arabia’s General Entertainment Authority
- Since the announcement of the Saudi Vision 2030, the Kingdom is taking various steps to diversify its economy with a focus on boosting entertainment and leisure activities in the country
Program to train experts in forest rehabilitation
- Forest Ambassadors program is one of several specialized training initiatives designed to equip forestry personnel, relevant authorities, and university students
- Program focuses on providing trainees with advanced scientific knowledge and skills in fieldwork, data management, and technical report writing
RIYADH: The National Center for Vegetation Cover Development and Combating Desertification continues to strengthen national capabilities to implement environmental initiatives requiring advanced technical skills and scientific expertise in assessing and rehabilitating vegetation resources.
The Forest Ambassadors program is one of several specialized training initiatives designed to equip forestry personnel, relevant authorities, and university students with the knowledge and skills to conduct vegetation inventories, assessments, and prepare technical plans for rehabilitating degraded forest areas.
The program offers a mix of theoretical and practical training, including presentations, educational modules, group discussions, and case studies, according to the Saudi Press Agency.
These components enable participants to conduct vegetation inventories and assessments, identify degradation, determine rehabilitation needs, and develop technical forest management plans.
The program focuses on providing trainees with advanced scientific knowledge and skills in fieldwork, data management, and technical report writing, the SPA reported.
It serves as a model for building highly qualified national cadres capable of applying best scientific practices in forest management and rehabilitation, contributing to the protection of natural resources, advancing the Saudi Green Initiative, and supporting the long-term sustainability of the Kingdom’s vegetation cover.
