Penny Appeal launches helpline for Muslim youth in UK

Penny Appeal’s Mini CEO Shakira Rahman
Updated 22 October 2019
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Penny Appeal launches helpline for Muslim youth in UK

Penny Appeal’s Mini CEO, 11-year-old Shakira Rahman launched the MY (Muslim Youth) Helpline, providing listening and mental health support for young people between the ages of 11 to 24. The MY Helpline is a confidential and nonjudgmental service for young Muslims across the UK. It will provide faith and culturally sensitive support for any young Muslim facing challenges such as sexuality, family abuse, bullying and cultural or religious pressures, which affect many in modern British society.

Anyone who calls the MY Helpline will be put through to a fully trained and experienced practitioner, who will talk with each caller for as long as they wish. Practitioners will listen and support callers through the emotions they are experiencing, providing the necessary support. The MY service can also provide access to counsellors with Islamic knowledge (via email) within 48 hours. If needed, callers can be transferred to specialist organizations that can assist them with issues that require extra care. 

The helpline’s team is headed by Hinna Zafar, a qualified counsellor in psychology. 

Rahman said: “Setting up this youth line was one of my first ideas when I joined Penny Appeal. I have my mum to talk to about problems such as social media pressure, classroom bullying or body image worries. But many of my Muslim friends at school are too scared to talk to their families as they feel that they will not be understood. So I think that this line will be really helpful for my friends, and many girls and boys throughout the UK.” 


Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Updated 04 February 2026
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Schneider Electric launches academy in Saudi Arabia to build future-ready talent

Schneider Electric has announced the launch of the Energy Tech Academy Middle East and Africa in Saudi Arabia, a regional capability platform dedicated to skilling, upskilling, and knowledge sharing.

The launch comes at a critical moment as the Kingdom accelerates energy transition, industrial localization, and human capability development under Vision 2030. The academy reinforces the Kingdom’s leadership role in building future-ready talent while supporting industrial and energy transformation across the wider Middle East and Africa region.

The Energy Tech Academy Middle East and Africa is not a traditional training center; it is a regional platform translating Schneider Electric’s global energy technology expertise into applied capability for Saudi Arabia and the broader region. Anchored in Riyadh, the academy is designed to serve as a benchmark for skills development and enablement across the MEA.

The launch reflects Schneider Electric’s long-term commitment to investing in people and capabilities, and to supporting national priorities across energy, industry, and digital infrastructure.

Mohamed Shaheen, cluster president of Schneider Electric Saudi Arabia and Yemen, said: “This launch reflects our long-term commitment to Saudi Arabia and to building capability that lasts. After more than 40 years in the Kingdom, we continue to invest where impact matters most: in people. Launching the Energy Tech Academy Middle East and Africa from Riyadh underscores our belief that sustainable transformation is built on local capability and trusted partnerships.”

The academy directly supports Saudi Arabia’s focus on human capability development, localization, and Saudi-made outcomes by enabling the skills behind advanced energy systems, industrial automation, and digital infrastructure. Capabilities developed through the academy will support Saudi manufacturing, national projects, and resilient supply chains, while also strengthening regional industrial ecosystems.

“The Energy Tech Academy Middle East and Africa is designed to enable real outcomes,” said Walid Sheta, zone president for the MEA at Schneider Electric. “By equipping talent with future-ready skills across electrification, automation, and digital intelligence, we are strengthening Saudi and regional capability to design, operate, and lead the energy and industrial systems of the future.”

The launch event in Riyadh brought together senior government representatives, industry partners, customers, and Schneider Electric’s leadership, highlighting the importance of cross-sector collaboration in aligning education, skills development, and labor market needs.

Designed as a long-term platform, the Energy Tech Academy Middle East and Africa will continue to evolve through partnerships, programs, and continuous capability development, reinforcing Saudi Arabia’s role as a regional hub for skills, knowledge, and industrial enablement.