Global stars shine at Saudi leisure forum

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‘The joys all mine as I got to meet my heroes,’ Bollywood star Shah Rukh Khan said on Twitter as he posed with Hollywood veterans Jackie Chan and Jean-Claude Van Damme at the Joy Forum19 event in Riyadh on Sunday. It was organized by the General Entertainment Authority. (Social media photo)
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Updated 14 October 2019
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Global stars shine at Saudi leisure forum

  • “It (Saudi Movies) will bring Saudis closer to the world and the world closer to Saudi,” Shahrukh Khan 

RIYADH: Saudi Arabia took another step toward establishing its place on the global entertainment map with a major industry event in Riyadh on Sunday.

The Joy Forum19 brought together entertainment promoters and pioneers from around the world, along with global stars such as Indian actor and film producer Shah Rukh Khan; Hong Kong martial artist, actor, film director Jackie Chan and Belgian actor and martial artist Jean-Claude Van Damme.

The event was organized by the General Entertainment Authority (GEA), which signed several important agreements on the day, including a financing guarantee program for small and medium-sized enterprises.




Participants are ushered in on the first day of the Joy Forum19 event in Riyadh. (AN photo by Noor Nugali)

“Our message is for both, locally and internationally. Me and my generation suffered a lot, we had lots of time on our hands,” GEA chairman Turki Al-Sheikh said at the event.

“Today you are witnessing things we have never had in Saudi Arabia. We have 300,000 visitors to our events, and our sales have hit 80 percent.

“Saudi Arabia has never seen anything like Riyadh Season, we have over 400 sponsors, which is unprecedented.”

Al-Sheikh announced that the authority had named a stadium after singer Mohammed Abdo, the “Artist of Arabs,” and another after Abu Baker Salim, the father of Khaleeji music. 


READ MORE: Three MoUs signed at opening day of Joy Forum19 in Riyadh



Drunken master

The actors expressed what it meant to be movie stars and how wide-reaching their influence could be.

Jackie Chan recalled that when he was a new actor, he often acted like a drunken fighter until he realized that he has a responsibility towards younger fans. 




Jackie Chan: no longer a "drunken master". (AN photo by Basheer Saleh)

“All over the world I keep drinking and fighting (in films).  I realized that I made drunken master cool — so I stopped,” he said. One of Chan's most popular movies was the 1978 action comedy martial arts film "Drunken Master".

“When you’re 20 you don’t have this inner thought — anything that makes the audience laugh you do, but later on especially (when I went) to Africa so many years ago — they started doing the drunken style — the children look up to me. So, I realized we have a responsibility to the children so all those years I corrected those actions: no dirty comedy words or action,” he said.

He attributed his awareness in being responsible for the content he produces to the fans. “I’m really thankful to the fans in making me a good actor.”

Chan spoke about his experience in acting martial arts in both the United States and Asia. “I realized we have two different markets one for America another for Asia. They are totally two different things.”

The safety measures the US takes for stunts is very impeccable making sure of the wellbeing of the actor comes first. However, in Asia it’s a different story, “In Asia when I want to do a stunt, I roll, jump (and then go to the) hospital, he said laughingly.

“It’s so difficult sometimes in the USA so many rules- Jackie Chan movies: NO RULES!” he said and received applause from the audience.

 

Good start

Jean Claude Van Damme gave a shout out and a big thank you to all his “brother and sisters from Saudi Arabia,” He said he got a royal treatment fit for “Kings and Queens”. He went on to reveal that his hotel room at the Ritz Carlton Riyadh was so big he could easily “roller-skate” in it.




Jean Claude Van Damme: "Let's do a movie together". (AN photo by Basheer Saleh)

“I’m honored to be invited here. I know it’s your first time to do this event, but I know it will have a very bright future and I hope next year you will invite more people,” he said.

He said he may not be a “good talker” but expressed his joy at being in Saudi Arabia saying. “I’m happy to be here and I hope to have more connection later with the audience.”

Van Damme remarked how that in every country in the world you have treasure actors and movies with different cultures, “In the Middle East I don’t know what the taste will be, but I know they love American, Asian and Indian movies. They have a broad taste. (Saudi Arabia) should do a movie with all of us together!”

 

Crossing barriers

Sharukh Khan emphasized the importance of every country telling their story through movies; “As long as we are telling the story in whatever language it doesn’t matter. Cinema crosses all barriers.”
 




Shahrukh Khan: "I'd audition for a Saudi movie". (AN photo by Noor Nugali)

With the opening of Saudi Arabia to the world and Cinemas, he said, “I can’t wait to talk about the Saudi films...It will bring Saudis closer to the world and the world closer to Saudi.”

“The stories that you tell should talk about goodness and people should be engaged with the content and it should bring them together. People want to laugh and sadly have to cry, to be entertained and to feel.”

Sharukh noted that Saudi Arabia has started to make movies and he’s watched the King Faisal movie, "Born a King". 

“You’ll always find gems in all movie industries and I think there’s are gems in Saudi and as a matter of fact one of the things I’d like to do is audition for a Saudi movie … Please give me an opportunity!” he said, eliciting a thunderous applause from the audience.


Red carpet

Abdulaziz AlMuzaini, co-founder and CEO of the Saudi Arabian Myrkott Animation Studio; gave a heartfelt thanks full of gratitude to King Salman and the Crown Prince Mohammed bin Salman, saying: “If it wasn’t for them, I wouldn’t have dreamed of this moment or this panel.”




Some of the celebrities invited to the event walk the red carpet. (AN photo by Basheer Saleh)

Lebanese actor Wahid Jalal, who was the voice of Long John Silver in Treasure Island, came onstage for the opening of the event. “Children love heroes and they try to imitate them,” he said. 

He also delighted the crowd by performing Silver’s famous laugh.

Some of the celebrities who walked down the red carpet were American actor Jason Momoa, star of Aquaman; Amr Adeeb, Balqis Fathi, Yusra, Boosy Shalabi, Lojien and Aseel Omran, Mohammed Hamaki, Nawal AlZoghbi, Talal Salama, Ahlam Al-Shamsi, Hussain AlJismi, Suad Abdulla, Ibrahem Alharbi, Tariq Alali and Abdulnaser Darweesh.

The gala dinner hosted 500 guests and was a private event, but the red carpet captured the essence of where Saudi is moving to culturally.


Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

Updated 19 min 5 sec ago
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Japan, Saudi Arabia invite public to design 70th anniversary celebratory logo

  • The chosen logo will be used in all events commemorating the 70th anniversary of the two countries
  • Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan

The Japanese Ministry of Foreign Affairs has called for applications to design a logo to mark the 70th anniversary of the establishment of diplomatic relations between Japan and Saudi Arabia in 2025.

The chosen logo will be used in all events commemorating the 70th anniversary of the two countries.

Anyone is eligible to apply to create a logo that conveys the strong ties between the Kingdom and Japan.

The Ministry of Foreign Affairs of Japan, the Japanese embassy in Saudi Arabia, the Japanese consulate-general in Jeddah and the Saudi government will announce the best logo design on their websites and social media accounts.

The deadline for applications is June 10. Applications must be submitted as an email to [email protected].

Each logo design must be no larger than 3 MB in electronic format, with a resolution of 300 dpi or higher, in a file format — JPEG or PDF — that will fit an A4 size when printed.

An explanation of the purpose of the proposed logo mark is required with each submission.

A similar application was announced in 2021, when the UAE and Japan commemorated the 50th anniversary of establishing their diplomatic relationship.

More information on the applications can be found here: The 70th anniversary of the establishment of diplomatic relations between Japan and the Kingdom of Saudi Arabia in 2025 call for designs of the commemorative logo.


Saudi Arabia, Japan officials discuss investment ties

Updated 25 April 2024
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Saudi Arabia, Japan officials discuss investment ties

DUBAI: Saudi Arabia’s Ambassador to Japan Dr. Ghazi Binzagr met with Nobuyori Kodaira, chairman of the Japan Cooperation Center for the Middle East, on Thursday in Tokyo to discuss improving mutual investments.

The two officials highlighted the role that the JCCME plays in supporting Japan’s investments in Saudi Arabia, in sectors including healthcare, industry and entertainment.

The JCCME set up its regional headquarters in Riyadh in the 1990s. It now has an office in Dammam with an investment desk, while a water desk has been opened in Jeddah.

In 2018, the JCCME set up an investment-promotion scheme to fulfil the aims of the Saudi-Japan Vision 2030, within the framework of the Saudi Vision 2030 plan.


L’Oréal Middle East launches women upskilling project in Saudi Arabia

Updated 25 April 2024
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L’Oréal Middle East launches women upskilling project in Saudi Arabia

  • L’Oreal Middle East inks pact with Kingdom’s Himayah Organization
  • The initiative aims to help 600 women prepare for the workplace

DUBAI: As it celebrates its 25th anniversary, L’Oreal Middle East has signed an agreement with the Himayah Organization in Saudi Arabia to support its “Safe Homes” initiative, which seeks to provide skills training for more than 600 women.

“The project aims to have a lasting long-term impact through psychological support and skill training,” said Laurent Duffier, CEO of L’Oreal Middle East, in an interview with Arab News en Francais.

Over the past 25 years, L’Oreal has assisted 25,000 women in the region.

L’Oreal launched its Hairdressing Academy in Riyadh and Dammam in 2023, to upskill and integrate women in the workforce, recording a 70 percent employment rate in this growing beauty segment in Saudi Arabia. The program is expected to create 15,000 jobs for Saudi women.

The flagship “L’Oreal for Women in Science” program invested over $925,000 in endowments to support 51 female Arab scientists over the past decade and advocate for gender equality in STEM, or science, technology, engineering and mathematics.

In addition, the firm’s “Stand Up Against Street Harassment” project trained more than 11,000 participants on countering gender-based violence.

Laurent Duffier, CEO of l'Oreal Middle East and Dr. Sameera Alghamdi, chairwomen of Himayah Organization announcing the MOU signature during the L'Oreal Middle East 25th anniversary event. (Supplied)

While the brand’s products have been distributed in the region since the 1960s, L’Oreal opened its first subsidiary in the Middle East in 1998, and currently serves 10 markets.

Today, the group is moving toward its 2030 sustainability, innovation and technology goals by engaging stakeholders across the supply chain, including consumers and startups, through strategic partnerships.

L’Oreal aims to foster innovation by investing in the startup ecosystem, the latest being the partnership with Astrolabs that launched the “L’Oreal Tech Quest Challenge” earlier in April 2024.

“The future is for beauty tech, tackling current industry challenges and augmenting the impact of L’Oreal’s solutions. ‘L’Oreal Tech Quest Challenge’ awarded a group of winners whose work will be incorporated in developing tools and best practices across the SAPMENA (South Asia Pacific - Middle East - North Africa) region,” said Duffier.

The region is home to a growing startup ecosystem. “LEAP in Saudi Arabia held in March reflects the growing entrepreneurial and creative energy in the Kingdom,” he added.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally.

The GCC market ranks among the top 10 beauty markets worldwide, valued at $11.7 billion in 2024. Since the COVID-19 pandemic, the market has grown by 10 percent, fueled by underlying macroeconomic trends.

“Non-oil GDP in the GCC is growing at 4 to 5 percent while growing at less than 1 percent in Europe. The inflow of high-net-worth individuals had a positive impact on the luxury market in the UAE. While demand for beauty, particularly in Saudi Arabia, tripled during the last three years with the rise in women’s access to the workforce, and increase in disposable income,” said Duffier.

“The quality of retail execution, and the growth of new beauty concepts in the Kingdom, are factors boosting the market in the region, further enhanced by the growth in e-commerce,” he added.

According to a Boston Consulting Group report, in 2020 the Kingdom’s e-commerce share of total retail was 6 percent. This was far behind mature e-commerce markets and the worldwide average of 18 percent, but was 60 percent higher than the Kingdom’s 2019 share. It has been forecast that there will be double-digit growth post-COVID-19, with market value expected to exceed $13.3 billion by 2025.

“Saudi Arabia displays accelerated growth across segments. Efforts to diversify the economy are clear. It is the biggest economy in the region, with the highest potential, and it is a priority market for L’Oreal,” said Duffier.

This is particularly important in the Middle East, where the beauty industry is recording one of the highest growth rates globally. (Supplied)

The offer-driven beauty and personal care market is expected to continue to be led by product innovation and beauty technology, for better end-user results, he said.

“We are launching Melasyl, after 18 years of R&D. A breakthrough ingredient for skin care treatments, among other applications,” said Duffier.

With lipstick used 5,000 years ago in Mesopotamia, Duffier describes the Middle East as the “cradle of beauty and a region that defines beauty trends.” The region has a diverse customer base, covering the full spectrum of skin and hair colors, is shifting toward digital platforms, and more sustainable consumption.

“We are working with startups to offer sustainable innovative products, with 70 percent of consumers opting for sustainable products,” said Duffier.

“We are no longer a beauty company, but a beauty tech company. Anchored in innovation and sustainability, the objective remains beauty for all. The future of beauty will be increasingly personalized to create beauty that moves the world, and most importantly to create beauty that moves the Middle East,” he said.

The quest for sustainability is also a byproduct of the reconciliation between beauty and tech, developed and implemented across the various segments: hair care (Airlight pro), derma cosmetics, the latest being La Roche-Posay’s diagnostic virtual reality tools, and make-up applications in collaboration with Microsoft.

“By applying green science, 95 percent of products’ ingredients will be bio-based and traceable to natural green-science formulations by 2030,” he said.

Advancing toward its sustainability targets, the “L’Oreal for the Future” program aims to reduce carbon dioxide emissions at all sites, and move to renewables, waste management and water treatment by 2030.

L’Oreal Middle East expects a 50 percent reduction in distribution-related carbon dioxide emissions, and a 70 percent reduction in water consumption with the introduction of Gjosa shower heads in hair salons.

Set to launch in the region this year, the latter is expected to target 500 salons per year, for a total yearly saving of 35 million gallons of water.

This is in addition to the recycling of 340 tonnes of waste over the past two years in Saudi Arabia, which is a Garnier initiative in collaboration with Panda and Naqaa Solutions.


Saudi cultural attache in Japan receives Jeddah University delegation

Updated 25 April 2024
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Saudi cultural attache in Japan receives Jeddah University delegation

DUBAI: Saudi Arabia’s cultural attache in Japan hosted on Thursday a delegation from Jeddah University, led by the institution’s Vice President for Academic Affairs and Development Dr. Monagi bin Hassan Al-Kanaani.

Dr. Anas Ahmed, Jeddah University’s dean of the College of Engineering, and Dr. Mohammed Kalkatawi, director of the Data Management Office at the institution, were part of the delegation.

 

 

Badr Al-Otaibi, director of the office of the Saudi Arabia cultural attache in Japan, received the delegation.

The officials discussed their visits to several Japanese universities to explore cooperation opportunities and sign student-exchange agreements.


Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

Updated 24 April 2024
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Saudi Arabia welcomes independent committee’s report on UNRWA’s performance

  • Saudi Ministry of Foreign Affairs stresses importance of the commitment of donor countries to the organization

RIYADH: Saudi Arabia has welcomed an independent committee’s report on the performance of the UN Relief and Works Agency for Palestine Refugees, the Saudi Press Agency reported on Wednesday.
The Saudi Ministry of Foreign Affairs said the Kingdom backed the report, which confirmed UNRWA’s main role in supporting the relief, humanitarian and developmental efforts of the Palestinian people.
The ministry further reiterated Saudi Arabia’s emphasis on the importance of the commitment of donor countries to UNRWA to ensure the sustainability and effectiveness of all forms of support for refugees in a way that reduces their suffering, especially in light of the Israeli occupation’s continued violations of international law and international humanitarian law.