Global stars shine at Saudi leisure forum

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‘The joys all mine as I got to meet my heroes,’ Bollywood star Shah Rukh Khan said on Twitter as he posed with Hollywood veterans Jackie Chan and Jean-Claude Van Damme at the Joy Forum19 event in Riyadh on Sunday. It was organized by the General Entertainment Authority. (Social media photo)
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Updated 14 October 2019

Global stars shine at Saudi leisure forum

  • “It (Saudi Movies) will bring Saudis closer to the world and the world closer to Saudi,” Shahrukh Khan 

RIYADH: Saudi Arabia took another step toward establishing its place on the global entertainment map with a major industry event in Riyadh on Sunday.

The Joy Forum19 brought together entertainment promoters and pioneers from around the world, along with global stars such as Indian actor and film producer Shah Rukh Khan; Hong Kong martial artist, actor, film director Jackie Chan and Belgian actor and martial artist Jean-Claude Van Damme.

The event was organized by the General Entertainment Authority (GEA), which signed several important agreements on the day, including a financing guarantee program for small and medium-sized enterprises.




Participants are ushered in on the first day of the Joy Forum19 event in Riyadh. (AN photo by Noor Nugali)

“Our message is for both, locally and internationally. Me and my generation suffered a lot, we had lots of time on our hands,” GEA chairman Turki Al-Sheikh said at the event.

“Today you are witnessing things we have never had in Saudi Arabia. We have 300,000 visitors to our events, and our sales have hit 80 percent.

“Saudi Arabia has never seen anything like Riyadh Season, we have over 400 sponsors, which is unprecedented.”

Al-Sheikh announced that the authority had named a stadium after singer Mohammed Abdo, the “Artist of Arabs,” and another after Abu Baker Salim, the father of Khaleeji music. 


READ MORE: Three MoUs signed at opening day of Joy Forum19 in Riyadh



Drunken master

The actors expressed what it meant to be movie stars and how wide-reaching their influence could be.

Jackie Chan recalled that when he was a new actor, he often acted like a drunken fighter until he realized that he has a responsibility towards younger fans. 




Jackie Chan: no longer a "drunken master". (AN photo by Basheer Saleh)

“All over the world I keep drinking and fighting (in films).  I realized that I made drunken master cool — so I stopped,” he said. One of Chan's most popular movies was the 1978 action comedy martial arts film "Drunken Master".

“When you’re 20 you don’t have this inner thought — anything that makes the audience laugh you do, but later on especially (when I went) to Africa so many years ago — they started doing the drunken style — the children look up to me. So, I realized we have a responsibility to the children so all those years I corrected those actions: no dirty comedy words or action,” he said.

He attributed his awareness in being responsible for the content he produces to the fans. “I’m really thankful to the fans in making me a good actor.”

Chan spoke about his experience in acting martial arts in both the United States and Asia. “I realized we have two different markets one for America another for Asia. They are totally two different things.”

The safety measures the US takes for stunts is very impeccable making sure of the wellbeing of the actor comes first. However, in Asia it’s a different story, “In Asia when I want to do a stunt, I roll, jump (and then go to the) hospital, he said laughingly.

“It’s so difficult sometimes in the USA so many rules- Jackie Chan movies: NO RULES!” he said and received applause from the audience.

 

Good start

Jean Claude Van Damme gave a shout out and a big thank you to all his “brother and sisters from Saudi Arabia,” He said he got a royal treatment fit for “Kings and Queens”. He went on to reveal that his hotel room at the Ritz Carlton Riyadh was so big he could easily “roller-skate” in it.




Jean Claude Van Damme: "Let's do a movie together". (AN photo by Basheer Saleh)

“I’m honored to be invited here. I know it’s your first time to do this event, but I know it will have a very bright future and I hope next year you will invite more people,” he said.

He said he may not be a “good talker” but expressed his joy at being in Saudi Arabia saying. “I’m happy to be here and I hope to have more connection later with the audience.”

Van Damme remarked how that in every country in the world you have treasure actors and movies with different cultures, “In the Middle East I don’t know what the taste will be, but I know they love American, Asian and Indian movies. They have a broad taste. (Saudi Arabia) should do a movie with all of us together!”

 

Crossing barriers

Sharukh Khan emphasized the importance of every country telling their story through movies; “As long as we are telling the story in whatever language it doesn’t matter. Cinema crosses all barriers.”
 




Shahrukh Khan: "I'd audition for a Saudi movie". (AN photo by Noor Nugali)

With the opening of Saudi Arabia to the world and Cinemas, he said, “I can’t wait to talk about the Saudi films...It will bring Saudis closer to the world and the world closer to Saudi.”

“The stories that you tell should talk about goodness and people should be engaged with the content and it should bring them together. People want to laugh and sadly have to cry, to be entertained and to feel.”

Sharukh noted that Saudi Arabia has started to make movies and he’s watched the King Faisal movie, "Born a King". 

“You’ll always find gems in all movie industries and I think there’s are gems in Saudi and as a matter of fact one of the things I’d like to do is audition for a Saudi movie … Please give me an opportunity!” he said, eliciting a thunderous applause from the audience.


Red carpet

Abdulaziz AlMuzaini, co-founder and CEO of the Saudi Arabian Myrkott Animation Studio; gave a heartfelt thanks full of gratitude to King Salman and the Crown Prince Mohammed bin Salman, saying: “If it wasn’t for them, I wouldn’t have dreamed of this moment or this panel.”




Some of the celebrities invited to the event walk the red carpet. (AN photo by Basheer Saleh)

Lebanese actor Wahid Jalal, who was the voice of Long John Silver in Treasure Island, came onstage for the opening of the event. “Children love heroes and they try to imitate them,” he said. 

He also delighted the crowd by performing Silver’s famous laugh.

Some of the celebrities who walked down the red carpet were American actor Jason Momoa, star of Aquaman; Amr Adeeb, Balqis Fathi, Yusra, Boosy Shalabi, Lojien and Aseel Omran, Mohammed Hamaki, Nawal AlZoghbi, Talal Salama, Ahlam Al-Shamsi, Hussain AlJismi, Suad Abdulla, Ibrahem Alharbi, Tariq Alali and Abdulnaser Darweesh.

The gala dinner hosted 500 guests and was a private event, but the red carpet captured the essence of where Saudi is moving to culturally.

Related


Saudi pursuit of ‘green Kingdom’ goal gets a boost

Updated 18 November 2019

Saudi pursuit of ‘green Kingdom’ goal gets a boost

  • Agreement between agriculture ministry and Dubai's ICBA aimed at conserving natural resources
  • Kingdom's biosaline agriculture research and systems stands to benefit from ICBA's expertise

DUBAI: Agricultural development and environmental sustainability in Saudi Arabia will receive a boost in the coming years, thanks to a new agreement between the International Center for Biosaline Agriculture (ICBA) in Dubai and the Saudi Ministry of Environment, Water and Agriculture.

The agreement aims to enable Saudi Arabia to achieve its goal of preservation and sustainable management of its natural resources by raising the quality of biosaline agriculture research and systems.

The ministry says that the agreement will make use of the ICBA’s expertise in capacity development besides agricultural and environmental research, especially in the fields of vegetation development, combating desertification and climate change adaptation.

“It also includes training programs for Saudi technicians and farmers,” the ministry said. “In addition, it will localize, implement and develop biosaline agriculture research and production systems for both crops and forestation, which contributes to environmental and agricultural integration.”

Dr. Ismahane Elouafi, the ICBA’s director general, told Arab News: “The agreement had been in the making for about two years. That was when we were approached by the Saudi government.”

Dr. Ismahane Elouafi, ICBA Director General, at the center's quinoa fields in Dubai. (Supplied photo)

She said: “We put forward a proposal to demonstrate how the ICBA can help the Saudi government to implement its Green Kingdom Initiative, through which the ministry is trying to restore green coverage in the country and revive old conservation practices.”

Geographical features and climatic conditions very greatly from one part of the country to the other.

In the past, experimentation with such crops as potatoes, wheat and alfalfa proved detrimental to the Kingdom’s environment and natural resources due to faster rates of groundwater withdrawal.

“The ministry wanted to put a halt to over-abstraction of water, so they went through different policies,” Elouafi said.

“They made sure, for example, that farmers stopped producing wheat because about 2,400 liters of water is consumed to produce 1 kg of wheat. It was a huge amount,” she added.

“The new strategy is to find more appropriate crops for the farming community, which is quite large in the Kingdom.”

Saudi Arabia has been trying to grow its own food on a large scale since the 1980s. 

The objective of the Green Kingdom Initiative is to reduce the agricultural sector’s water demand by finding alternatives to thirsty crops.

The agreement will require the ICBA, over the next five years, to build for Saudi Arabia a new biosaline agriculture sector. 

As part of this shift, cultivation of a number of crops, notably quinoa, pearl millet and sorghum, will be piloted in high-salinity regions and then scaled up.

“The crops did very well in the UAE,” Elouafi said. “We’re looking at Sabkha regions, which have very high salinity and wetlands, and are on the ministry’s environmental agenda.”

Another objective is “smart” agriculture, which will involve raising water productivity, controlling irrigation water consumption and changing farming behavior.

Elouafi said that getting farmers in the Kingdom to stop cultivating wheat took some time as they had become accustomed to heavy government subsidies. In 2015, wheat production was phased out, followed by potatoes a year later and then alfalfa. 

“Farmers were provided everything to the point where they got used to a very good income and a very easy system,” she said.

“Now farmers are being asked to start producing something else, but the income won’t be the same, so it’s very important at this stage that the ministry has a plan and it’s fully understood.”

The agreement envisages preparation of proposals for ministry projects that involve plant production, drought monitoring, development of promising local crop and forestation varieties, and conservation of plant genetic resources.

“We’re also discussing capacity building because the ministry is big and has many entities. Because Saudi Arabia is a large country and has the capacity to meet some of its food requirements internally, what’s required is a better understanding of the country’s natural capabilities in terms of production of the crops it needs, like certain cereals,” Elouafi said.

“The way the authorities are going about it right now is more organized and more holistic. They’re trying to plan it properly.”

Elouafi said that having a better understanding of Saudi Arabia’s water constraints and managing the precious resource is essential.

 

Although almost the entire country is arid, there is rainfall in the north and along the mountain range to the west, especially in the far southwest, which receives monsoon rains in summer.

Sporadic rain may also occur elsewhere. Sometimes it is very heavy, causing serious flooding, including in Riyadh.

“They (the government) are very interested in drought management systems. The Kingdom has a long history of agriculture,” Elouafi said.

“It has large quantities of water in terms of rainfall, and certain regions have mountainous conditions, which are conducive to agriculture.”

Clearly, preservation of water resources is a priority for the Saudi government. But no less urgent is the task of conversion of green waste to improve soil quality, increase soil productivity and water retention, and reduce demand for irrigation.

The Kingdom is one of at least three Gulf Cooperation Council countries that are taking steps to develop a regulatory framework for the recycling of waste into compost.

Saudi Arabia, the UAE and Oman are respectively aiming to recycle 85 percent, 75 percent and 60 percent of their municipal solid waste over the next decade, according to a report by the Economist Intelligence Unit (EIU) entitled “Global Food Trends to 2030.”

Saudi Arabia and the UAE rank in the bottom quartile of the 34 countries covered by the EIU’s Food Sustainability Index, with low scores for nutrition and food loss and waste. 

The answer, according to many farmers, policymakers and food-industry experts, is a shift toward more sustainable management of each country’s natural resources.