Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

Eva Zu Beck's video on why she believes Pakistan can be a top tourist destination has garnered over 700,000 views. August 3rd, 2019. (Eva Zu Beck Instagram)
Updated 13 October 2019
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Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

  • Beck is a recognizable name in Pakistan where she grew in popularity for documenting her travels on social media and YouTube
  • The travel vlogger lived in Pakistan for 13 months

ISLAMABAD: Popular travel vloger Eva Zu Beck confirms her feelings and research to Forbes magazine that Pakistan could be the world's next number 1 tourism destination.
Beck is a known name in Pakistan where her long stint in the country was documented across her various media platforms where she boasts followers and subscribers in the hundreds of thousands. Her videos and photography of Pakistan even caught the eye of the Ministry of Tourism which invited her to meet with Prime Minister Imran Khan and speak about her experience around the country.
She is also a significant name in the travel influencer community having nearly 400,000 followers on Instagram, over 300,000 on Twitter and over 300,000 subscribers to her YouTube channel which feature many videos detailing her life in Pakistan.




Beck documents her travels the world over taking time to immerse herself in the local cultures. August 3rd, 2019. (Eva Zu Beck Instagram)

It was this documentation of Pakistan that caught the eye and ignited Forbes’ curiosity to learn about a solo female travelers honest and positive experience in a country which is shrouded in doubts and concerns for safety, particularly her video titled ““Why I Believe Pakistan Can Be the World’s #1 Travel Destination.”
“People tend to chuckle when I tell them this, but there’s nothing to laugh about,” Beck told Forbes. In the video Beck breaks down her 13 months in Pakistan and what her travels that took her from the capital to Karachi to the border of China exposed about Pakistan’s potential be it it’s beaches along the Arabian Sea, the energy of the cities, the stunning North and 4500 years of history. Though to be a top tourist destination Beck admits to Forbes, “There is still a very long way to go until any of this could actually happen.”
The interviewer asked Beck about a number of her videos particularly focussing on her time spent at a camp on the China border, Jamalabad, which she dubbed “Taliban territory” and filmed her time spent with a Wakhi family there. Beck described the impact of her time spent with the family, even learning some Wakhi and said, “Ultimately, if I ever have a family, I would like my children to spend their summers in the peaceful village of Jamalabad, learn Wakhi and take in the beautiful culture of my favorite place in the world.”
Beck also gave insight on how she found freedom of mobility around the nation, how safe she felt and what she would tell other female solo travelers from packing, to lodging and expectations who are planning to head to Pakistan.


Pakistan forms committee to negotiate financial advisory services for Islamabad airport privatization

Updated 18 February 2026
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Pakistan forms committee to negotiate financial advisory services for Islamabad airport privatization

  • Committee to engage Asian Development Bank to negotiate terms of financial advisory services agreement, says privatization ministry
  • Inaugurated in 2018, Islamabad airport has faced criticism over construction delays, poor facilities and operational inefficiencies

ISLAMABAD: Pakistan’s Privatization Ministry announced on Wednesday that it has formed a committee to engage the Asian Development Bank (ADB) to negotiate a potential financial advisory services agreement for the privatization of Islamabad International Airport.

The Islamabad International Airport, inaugurated in 2018 at a cost of over $1 billion, has faced criticism over construction delays, poor facilities, and operational inefficiencies.

The Negotiation Committee formed by the Privatization Commission will engage with the ADB to negotiate the terms of a potential Financial Advisory Services Agreement (FASA) for the airport’s privatization, the ministry said. 

“The Negotiation Committee has been mandated to undertake negotiations and submit its recommendations to the Board for consideration and approval, in line with the applicable regulatory framework,” the Privatization Ministry said in a statement. 

The ministry said Islamabad airport operations will be outsourced under a concession model through an open and competitive process to enhance its operational efficiency and improve service delivery standards. 

Pakistan has recently sought to privatize or outsource management of several state-run enterprises under conditions agreed with the International Monetary Fund (IMF) as part of a $7 billion bailout approved in September last year.

Islamabad hopes outsourcing airport operations will bring operational expertise, enhance passenger experience and restore confidence in the aviation sector.

In December 2025, Pakistan’s government successfully privatized its national flag carrier Pakistan International Airlines (PIA), selling 75 percent of its stakes to a consortium led by the Arif Habib Group. 

The group secured a 75 percent stake in the PIA for Rs135 billion ($482 million) after several rounds of bidding, valuing the airline at Rs180 billion ($643 million).

Pakistan’s Finance Minister Muhammad Aurangzeb said this week the government has handed over 26 state-owned enterprises to the Privatization Commission.