Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

Eva Zu Beck's video on why she believes Pakistan can be a top tourist destination has garnered over 700,000 views. August 3rd, 2019. (Eva Zu Beck Instagram)
Updated 13 October 2019
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Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

  • Beck is a recognizable name in Pakistan where she grew in popularity for documenting her travels on social media and YouTube
  • The travel vlogger lived in Pakistan for 13 months

ISLAMABAD: Popular travel vloger Eva Zu Beck confirms her feelings and research to Forbes magazine that Pakistan could be the world's next number 1 tourism destination.
Beck is a known name in Pakistan where her long stint in the country was documented across her various media platforms where she boasts followers and subscribers in the hundreds of thousands. Her videos and photography of Pakistan even caught the eye of the Ministry of Tourism which invited her to meet with Prime Minister Imran Khan and speak about her experience around the country.
She is also a significant name in the travel influencer community having nearly 400,000 followers on Instagram, over 300,000 on Twitter and over 300,000 subscribers to her YouTube channel which feature many videos detailing her life in Pakistan.




Beck documents her travels the world over taking time to immerse herself in the local cultures. August 3rd, 2019. (Eva Zu Beck Instagram)

It was this documentation of Pakistan that caught the eye and ignited Forbes’ curiosity to learn about a solo female travelers honest and positive experience in a country which is shrouded in doubts and concerns for safety, particularly her video titled ““Why I Believe Pakistan Can Be the World’s #1 Travel Destination.”
“People tend to chuckle when I tell them this, but there’s nothing to laugh about,” Beck told Forbes. In the video Beck breaks down her 13 months in Pakistan and what her travels that took her from the capital to Karachi to the border of China exposed about Pakistan’s potential be it it’s beaches along the Arabian Sea, the energy of the cities, the stunning North and 4500 years of history. Though to be a top tourist destination Beck admits to Forbes, “There is still a very long way to go until any of this could actually happen.”
The interviewer asked Beck about a number of her videos particularly focussing on her time spent at a camp on the China border, Jamalabad, which she dubbed “Taliban territory” and filmed her time spent with a Wakhi family there. Beck described the impact of her time spent with the family, even learning some Wakhi and said, “Ultimately, if I ever have a family, I would like my children to spend their summers in the peaceful village of Jamalabad, learn Wakhi and take in the beautiful culture of my favorite place in the world.”
Beck also gave insight on how she found freedom of mobility around the nation, how safe she felt and what she would tell other female solo travelers from packing, to lodging and expectations who are planning to head to Pakistan.


Sri Lanka players ask to leave Pakistan after bombing, board says no

Updated 12 November 2025
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Sri Lanka players ask to leave Pakistan after bombing, board says no

  • Sri Lanka are playing three ODIs followed by T20 tri-nation series in Pakistan this month 
  • Suicide bombing in Islamabad on Tuesday made Sri Lankan players fear for security

Some Sri Lanka cricketers requested to return home from their Pakistan tour on Wednesday for safety reasons after a suicide bombing in Islamabad, but their board issued a stern directive to stay put or face consequences.

Sri Lanka are touring Pakistan, playing three one-day internationals followed by a Twenty20 tri-series along with Zimbabwe this month. Sri Lanka are scheduled to play Pakistan in the second ODI on Thursday in Rawalpindi. 

But the bombing, which killed 12 people in Pakistan's capital Islamabad, made several Sri Lankan players ask to go home, the Sri Lanka Cricket board said in a statement. Rawalpindi and Islamabad are twin cities hardly 20 km (12 miles) apart.

"SLC immediately engaged with the players and assured them that all such concerns are being duly addressed in close coordination with the Pakistan Cricket Board (PCB) and the relevant authorities to ensure the safety and well-being of every member of the touring party," the SLC said.

'CONTINUE WITH  TOUR' 

"In this context, SLC has instructed all players, support staff and team management to continue with the tour as scheduled," SLC added.

Any player who returns despite the directive will be replaced immediately to avoid disrupting the tour, it said.

If anyone does that, however, "a formal review will be conducted to assess their actions, and an appropriate decision will be made upon the conclusion of the review."

SLC did not respond to a question on the number of players and staff who requested to return home.

Pakistan had been struggling to convince sports teams to visit the country after gunmen attacked a bus carrying touring Sri Lanka cricket players in the city of Lahore in 2009.

At least six players were injured, and visits by international teams came to a halt as Pakistan played their "home" matches in the United Arab Emirates.

But security has improved since then in major urban centers and test cricket returned when Sri Lanka toured in 2019.

In this series, Pakistan won the first ODI, which was also held in Rawalpindi, by six runs on Tuesday.