Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

Eva Zu Beck's video on why she believes Pakistan can be a top tourist destination has garnered over 700,000 views. August 3rd, 2019. (Eva Zu Beck Instagram)
Updated 13 October 2019
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Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

  • Beck is a recognizable name in Pakistan where she grew in popularity for documenting her travels on social media and YouTube
  • The travel vlogger lived in Pakistan for 13 months

ISLAMABAD: Popular travel vloger Eva Zu Beck confirms her feelings and research to Forbes magazine that Pakistan could be the world's next number 1 tourism destination.
Beck is a known name in Pakistan where her long stint in the country was documented across her various media platforms where she boasts followers and subscribers in the hundreds of thousands. Her videos and photography of Pakistan even caught the eye of the Ministry of Tourism which invited her to meet with Prime Minister Imran Khan and speak about her experience around the country.
She is also a significant name in the travel influencer community having nearly 400,000 followers on Instagram, over 300,000 on Twitter and over 300,000 subscribers to her YouTube channel which feature many videos detailing her life in Pakistan.




Beck documents her travels the world over taking time to immerse herself in the local cultures. August 3rd, 2019. (Eva Zu Beck Instagram)

It was this documentation of Pakistan that caught the eye and ignited Forbes’ curiosity to learn about a solo female travelers honest and positive experience in a country which is shrouded in doubts and concerns for safety, particularly her video titled ““Why I Believe Pakistan Can Be the World’s #1 Travel Destination.”
“People tend to chuckle when I tell them this, but there’s nothing to laugh about,” Beck told Forbes. In the video Beck breaks down her 13 months in Pakistan and what her travels that took her from the capital to Karachi to the border of China exposed about Pakistan’s potential be it it’s beaches along the Arabian Sea, the energy of the cities, the stunning North and 4500 years of history. Though to be a top tourist destination Beck admits to Forbes, “There is still a very long way to go until any of this could actually happen.”
The interviewer asked Beck about a number of her videos particularly focussing on her time spent at a camp on the China border, Jamalabad, which she dubbed “Taliban territory” and filmed her time spent with a Wakhi family there. Beck described the impact of her time spent with the family, even learning some Wakhi and said, “Ultimately, if I ever have a family, I would like my children to spend their summers in the peaceful village of Jamalabad, learn Wakhi and take in the beautiful culture of my favorite place in the world.”
Beck also gave insight on how she found freedom of mobility around the nation, how safe she felt and what she would tell other female solo travelers from packing, to lodging and expectations who are planning to head to Pakistan.


Pakistan urges UN Security Council to sanction separatist BLA group after recent attacks

Updated 05 February 2026
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Pakistan urges UN Security Council to sanction separatist BLA group after recent attacks

  • Separatist BLA launched attacks in multiple Balochistan cities last week, killing over 50 as per official figures
  • Pakistan envoy says since Taliban assumed control of Afghanistan, BLA, other militant groups have a “new lease of life“

ISLAMABAD: Pakistan’s UN Ambassador Iftikhar Ahmed this week urged the Security Council to impose sanctions against the separatist Baloch Liberation Army (BLA) militant group and designate it as a “terrorist” group, after its recent coordinated attacks in southwestern Balochistan province. 

Pakistan’s military said on Thursday it has concluded security operations in Balochistan against separatists that was launched since Jan. 29, killing 216 militants. The military launched counteroffensive operations in Balochistan after the BLA said it launched coordinated attacks in several parts of the province last Friday and Saturday. 

The attacks killed 36 civilians and 22 law enforcement and security forces personnel, Pakistan’s military said. Pakistan’s government has accused India of being involved in the attacks, charges that New Delhi has dismissed. 

“We hope the Council will act swiftly to designate BLA under the 1267 sanctions regime acceding to the listing request that is currently under consideration,” Iftikhar said on Wednesday during a UNSC briefing on the topic ‘Threats to International Peace and Security caused by Terrorist Acts.’

The 1267 sanctions regime is a UNSC program that seeks to impose sanctions on individuals and entities associated with “terrorism.”

The regime seeks to impose travel bans, freeze assets and impose an arms embargo on individuals and groups primarily associated with Al-Qaeda or the Taliban. 

Ahmad said that after the Taliban takeover of Afghanistan in 2021, “externally sponsored and foreign-funded proxy terrorist groups” such as the Tehreek-e-Taliban Pakistan and the BLA have got a “new lease of life.”

“Operating with virtual impunity from Afghan soil and with the active support of our eastern neighbor, these groups are responsible for heinous terrorist attacks inside Pakistan,” he said. 

The Pakistani envoy said it has become imperative to prevent billions of dollars of sophisticated weapons and equipment, which were left behind by foreign forces in Afghanistan, “from falling into the hands of terrorists.”

“There must be accountability of external destabilizing actors who support, finance and arm these groups, including their proxies in Afghanistan,” Ahmad said in a veiled reference to India. 

Pakistan’s largest and poorest province, mineral-rich Balochistan borders Iran and ‌Afghanistan and is home to China’s investment in the Gwadar deep-water ‍port and other projects.

Balochistan has been the site of a ‍decades-long insurgency led by ethnic Baloch separatists seeking greater autonomy and a larger share of its natural ‍resources. 

They accuse the state of denying locals a fair share of the province’s mineral wealth, charges that are denied by the Pakistani government.