Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

Eva Zu Beck's video on why she believes Pakistan can be a top tourist destination has garnered over 700,000 views. August 3rd, 2019. (Eva Zu Beck Instagram)
Updated 13 October 2019
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Pakistan can be world’s top tourism destination — Eva Zu Beck tells Forbes

  • Beck is a recognizable name in Pakistan where she grew in popularity for documenting her travels on social media and YouTube
  • The travel vlogger lived in Pakistan for 13 months

ISLAMABAD: Popular travel vloger Eva Zu Beck confirms her feelings and research to Forbes magazine that Pakistan could be the world's next number 1 tourism destination.
Beck is a known name in Pakistan where her long stint in the country was documented across her various media platforms where she boasts followers and subscribers in the hundreds of thousands. Her videos and photography of Pakistan even caught the eye of the Ministry of Tourism which invited her to meet with Prime Minister Imran Khan and speak about her experience around the country.
She is also a significant name in the travel influencer community having nearly 400,000 followers on Instagram, over 300,000 on Twitter and over 300,000 subscribers to her YouTube channel which feature many videos detailing her life in Pakistan.




Beck documents her travels the world over taking time to immerse herself in the local cultures. August 3rd, 2019. (Eva Zu Beck Instagram)

It was this documentation of Pakistan that caught the eye and ignited Forbes’ curiosity to learn about a solo female travelers honest and positive experience in a country which is shrouded in doubts and concerns for safety, particularly her video titled ““Why I Believe Pakistan Can Be the World’s #1 Travel Destination.”
“People tend to chuckle when I tell them this, but there’s nothing to laugh about,” Beck told Forbes. In the video Beck breaks down her 13 months in Pakistan and what her travels that took her from the capital to Karachi to the border of China exposed about Pakistan’s potential be it it’s beaches along the Arabian Sea, the energy of the cities, the stunning North and 4500 years of history. Though to be a top tourist destination Beck admits to Forbes, “There is still a very long way to go until any of this could actually happen.”
The interviewer asked Beck about a number of her videos particularly focussing on her time spent at a camp on the China border, Jamalabad, which she dubbed “Taliban territory” and filmed her time spent with a Wakhi family there. Beck described the impact of her time spent with the family, even learning some Wakhi and said, “Ultimately, if I ever have a family, I would like my children to spend their summers in the peaceful village of Jamalabad, learn Wakhi and take in the beautiful culture of my favorite place in the world.”
Beck also gave insight on how she found freedom of mobility around the nation, how safe she felt and what she would tell other female solo travelers from packing, to lodging and expectations who are planning to head to Pakistan.


Saudi charity KSrelief distributes 4,000 winter kits in northwest Pakistan

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Saudi charity KSrelief distributes 4,000 winter kits in northwest Pakistan

  • The charity will distribute around 800 kits each in five districts, containing two quilts and winter clothing
  • The program is part of a broader winterization initiative to help communities affected by harsh weather

ISLAMABAD: Saudi Arabia’s King Salman Humanitarian Aid and Relief Center (KSrelief) on Friday said it had started distributing 4,000 winter kits in Pakistan’s northwestern Khyber Pakhtunkhwa province to help communities affected by harsh weather.

The program is part of KSrelief’s larger winterization initiative that was launched at the Saudi embassy in Islamabad earlier in January. Under the broader initiative, 22,000 winter kits will be distributed among more than 154,000 Pakistanis across the country.

Each winter kit includes two polyester quilts, warm shawls and winter clothing. Around 800 kits will be distributed in each of the Chitral, Upper Dir, Upper Kohistan, Mansehra and Kurram districts.

"The initiative targets communities severely impacted by harsh winter conditions in Khyber Pakhtunkhwa, Balochistan, Gilgit-Baltistan, Azad Jammu and Kashmir, as well as selected areas of Punjab and Sindh experiencing extremely low temperatures," KSrelief said in a statement.

The project is being carried out in close collaboration with the National Disaster Management Authority, provincial disaster management authorities, the Relief, Rehabilitation and Settlement Department Khyber Pakhtunkhwa and the Hayat Foundation.

The statement said the initiative reaffirms KSrelief's continued commitment to alleviating winter-related hardships and improving the living conditions of vulnerable populations across Pakistan.

The Saudi charity has launched numerous projects across Pakistan in food security, health, education and disaster response in recent years, deepening the bonds of friendship and brotherhood between the two countries.