A Jeddah-based candle-making business is hoping its scented products will become the burning desire of Saudi households.
Louj candles are specially blended and hand-poured, and although the venture was only established at the beginning of this year the brand is already proving popular among its homegrown market customers.
Visitors to Louj’s Instagram page can watch the step-by-step process of the candles being made, from the positioning of wicks to the waxes being put into jars.
A range of scents are available including Turkish coffee, honey, nigella seeds, vanilla and cardamom.
Not to be outdone by US brand Yankee Candle’s “Christmas morning” scented product, Louj has its own “Madinah Mint.”
My favorite was the floral Ward Taifi scent, along with honey and nigella seeds.
Chilean Palestinian singer also fronted firm last year
Star has made a donation to World Food Programme
Updated 18 February 2026
Arab News
DUBAI: Chilean Palestinian singer Elyanna is fronting yet another campaign for Coach, this time an “Express Your Many Sides” Spring 2026 initiative unfolding exclusively in the Middle East.
Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes.
Elyanna is pictured carrying the Tabby 26, distinguished by its structured flap silhouette and signature metal “C” hardware, presented in a warm maple tone.
Across the campaign images, the focus is placed on the US fashion house’s leather bags, shown in a range of shapes and sizes. (Instagram)
Other styles include a compact shoulder bag with a curved profile and a larger, softer leather bag designed to sit under the arm. The bags appear in smooth and lightly grained leather finishes, styled in both light and darker colorways.
In the images, Elyanna’s wardrobe is kept understated to complement the accessories. She wears lightweight layers, including fitted long-sleeve tops paired with sleeveless vests and fluid trousers in neutral shades.
She also appears in a sheer, pale green dress layered over a long-sleeve base, patterned with small heart motifs.
In the images, Elyanna’s wardrobe is kept understated to complement the accessories. (Instagram)
Last year, Elyanna was the face of Coach’s Ramadan 2025 campaign. She was seen against a desert-inspired backdrop, styled in pieces that blended contemporary fashion with cultural influences.
The music sensation also carried Coach’s signature handbags, each featuring the gold chain accents.
Elyanna said in a statement: “Working with Coach again felt natural because it’s a brand I love and connect with in terms of lifestyle and expression.
“We’re aligned in our values, and it was great to be a part of it again for another year because it continues to reflect that alignment. I was also able to donate to the World Food Programme through our partnership once more, which means so much to me.”
Elyanna has been normalizing Arabic lyrics in the Western world throughout her career, taking inspiration from artists including Lana Del Ray and Beyonce, as well as Middle Eastern legend Fayrouz.
The Los Angeles-based singer’s music is a mix of Arabic and Western beats, which she attributes to her multicultural upbringing.
Her debut album “Woledto,” released in 2024, featured nine songs: “Woledto,” “Ganeni,” “Calling U,” “Al Sham,” “Mama Eh,” “Kon Nafsak,” “Lel Ya Lel,” “Yabn El Eh” and “Sad in Pali.”
