AlUla commission gives Seera Group key role at Tantora

Amr Al-Madani, CEO at Royal Commission for AlUla, left, and Abdullah Aldawood, CEO of Seera Group.
Short Url
Updated 19 December 2019
Follow

AlUla commission gives Seera Group key role at Tantora

The Royal Commission for AlUla has appointed Seera Group as the key destination management company (DMC) for the second season of Winter at Tantora.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

Enter


keywords

 

Seera Group was chosen for its remarkable services covering travel and flight bookings, airport handling, accommodation, ground transportation in AlUla, guest management, ticketing, VIP services and other value-added offerings.

That is to ensure that visitors from anywhere in the world experience the festival with ease and comfort.

Amr Al-Madani, CEO at the Royal Commission for AlUla, said: “As we welcome visitors to our second season of Winter at Tantora, this partnership will help ensure our international visitors benefit from a smooth and customer-friendly travel experience from door to door. It will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.”

Abdullah Aldawood, CEO of Seera Group, said: “We are honored to partner with the Royal Commission for AlUla on the spectacular Winter at Tantora festival, and we are thankful to them for their support. Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors — covering all aspects of their journey.”

Described as one of the world’s greatest undiscovered wonders, AlUla was positioned on the ancient incense route between Southern Arabia and Egypt. It once thrived as a hub of commercial and cultural exchange.

Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programs. The Royal Commission for AlUla aims to attract 2 million visitors to AlUla by 2035.

The group’s flagship consumer travel brand Almosafer will market the festival extensively across social media and other communications channels and offer visitors an extensive range of package options including accommodation, flights, transportation and ancillary services for both weekend visits or one-day options. Visitors are also offered one-on-one personal consultation with travel advisers across Almosafer’s retail network in the Kingdom.

The rebirth of AlUla
Hegra, ancient city of the Nabataeans in Saudi Arabia’s historic AlUla Valley, is emerging from the mists of time to take its rightful place as one of the wonders of the world

Enter


keywords

25,000 attend Social Development Bank’s DeveGO25 forum

Updated 27 December 2025
Follow

25,000 attend Social Development Bank’s DeveGO25 forum

The Social Development Bank concluded the second edition of the Entrepreneurship and Modern Business Practices Forum — DeveGo 2025 — announcing the achievement of high-impact outcomes that further reinforced the forum’s position as the largest national platform in the region dedicated to entrepreneurship, innovation, and freelance work in Saudi Arabia and beyond. 

The forum witnessed broad participation from local and international experts, investors, entrepreneurs, and representatives of local, regional, and international institutions.

Over three days at the King Abdulaziz International Conference Center, the forum drew 25,000 participants and visitors, who benefited from over 45 specialized workshops and over 2500 advisory sessions delivered by more than 70 consultants and experts. 

The sessions covered key areas including entrepreneurial planning, business models, venture capital, digital platforms, freelancing, and emerging technologies. 

The forum also featured 20 panel discussions with leading local and international speakers, addressing major global trends in entrepreneurship, including the future of artificial intelligence, the creative economy, digital transformation, and venture investment. 

The forum saw the launch of the Saudi Empretec Fellowship, in the presence of Rebeca Grynspan, secretary-general of the UN Conference on Trade and Development. 

The partners in success within the Social Responsibility Portfolio supporting entrepreneurs were honored. 

It also saw the honoring of 13 winners of the Handicrafts Competition, representing various regions of the Kingdom, the announcement of winners of the Salam Award for Promising Projects, and the recognition of leading entrepreneurial projects fund under the Enterprises Track. 

In addition, the NEXT UP Challenge concluded on the third day of the forum with 20 startups presenting their projects to more than 500 investors, enhancing opportunities for networking and partnership building.

As part of efforts to strengthen the support ecosystem, the forum witnessed the signing of 51 agreements, along with the launch of a suite of new financing products. These included the Capital Expansion Product with a ceiling of up to SR10 million, the Payroll Product with a ceiling of SR2 million, and the Rental Product with a ceiling of SR1.5 million, aimed at supporting enterprises in asset development and covering operational costs. 

This reflects the bank’s direction toward offering more specialized financing tools that respond effectively to market needs.

The forum concluded by reaffirming its role as a unifying national platform for entrepreneurship, where accompanying activities and events provided direct engagement opportunities between entrepreneurs, investors, and experts. 

The forum also highlighted success stories and practical experiences that reflect the scale of entrepreneurial momentum in the Kingdom and the growing role of the Social Development Bank in supporting a national economy driven by innovation and knowledge.