Taif Season attracts over  2.5m visitors, cementing city's status as a favorite destination in KSA

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Taif Season has provided about 15,000 seasonal jobs and investment opportunities for local entrepreneurs. (SPA)
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Taif Season has provided about 15,000 seasonal jobs and investment opportunities for local entrepreneurs. (SPA)
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Taif Season has provided about 15,000 seasonal jobs and investment opportunities for local entrepreneurs. (SPA)
Updated 03 September 2019

Taif Season attracts over  2.5m visitors, cementing city's status as a favorite destination in KSA

TAIF: Taif Season, which is one of 11 festivals being held across the Kingdom to promote the country as a global tourist destination, attracted over 2.5 million visitors as well as local and Arab media coverage.

The season celebrated local culture through scores of activities and events including a rose village, a lively souk and circus shows.

Social media users also interacted remarkably with the festival, hailing the diversity of events, the excellent organization, and the season’s success in achieving its goals, highlighting the status of Taif as one of the most important Arab tourist destinations.

Taif Season provided about 15,000 seasonal jobs, investment opportunities for entrepreneurs and small- and medium-sized enterprises (SMEs), and support for families, craftsmen, and owners of micro-businesses through the provision of the right platforms.

In addition to that, the festival provided training to more than 1,500 young men and women in nine fields to enrich visitors’ experience and improve the quality of services. 

 

 


Saudi Seasons ‘will drive jobs, economy, tourism’, says General Entertainment Authority’s CEO

Updated 13 October 2019

Saudi Seasons ‘will drive jobs, economy, tourism’, says General Entertainment Authority’s CEO

  • Social return on financial investment to be evaluated, Entertainment Authority chief executive tells Arab News

RIYADH: The Saudi Seasons program of sports, cultural and entertainment events will contribute to a thriving economy and a vibrant society, one of the main driving forces behind the initiative told Arab News on Saturday.

Amr Banaja, chief executive of the General Entertainment Authority, said his team would be evaluating the “social return” on the financial investment involved in bringing a raft of world-class performers to the Kingdom.

Major entertainment events, he said, were “an example of attracting around 5 million visitors to our events, 1 million of them tourists from outside the Kingdom.

“We are working with over 80 local companies; under these companies there are so many subcontracted suppliers, we are creating over 25,000 jobs, we are also developing opportunities for over 25,000 volunteers.

“They will create not just people that are happy across the Kingdom, and tourists, but they will create real economic impact from job creation to GDP contribution. We will analyze all the results from the first year and continue to build on the success that we have had.”

Sustainability was a top priority for the authority, Banaja said. “In the long run, we would be contributing to the economy as well as job creation, and we’ve already seen it.

“In the first few years of building a new economy, a lot of efforts are required, from setting up the regulations and licensing process to igniting all the support for the private sector. 

“We have started to develop some real local companies as well as local talents, and in the near future we will be dependent on a thriving local industry.