Where We Are Going Today: Bafarat Cafe

Updated 23 August 2019
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Where We Are Going Today: Bafarat Cafe

The Bafarat Company was established in 1952 as an exporter of herbs, spices, and coffee. 

The business has been thriving since its formation. 

The Bafarat cafe is a place where the old meets the new, making this place ideal for every age group.

The cafe is one of Jeddah’s oldest and most popular spots for people to meet. 

Its products are completely worth the money and many of them are unique.

A personal favorite of mine has been their date cheesecake. 

As a huge fan of dates, this combination was a treat.

Cafes are usually known for their rare blends of coffee, but Bafarat prefers to keep it simple.

The simplicity works. Their cappuccino is a customer favorite and in my view it is one of the best cappuccinos in Jeddah.


What We Are Reading Today: Thinking, Fast and Slow by Daniel Kahneman

Updated 15 September 2019
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What We Are Reading Today: Thinking, Fast and Slow by Daniel Kahneman

In Thinking, Fast and Slow, Daniel Kahneman takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. 

Kahneman exposes the extraordinary capabilities — and also the faults and biases — of fast thinking, and reveals the pervasive influence of intuitive impressions on our thoughts and behavior, according to a review published on goodreads.com.

The impact of loss aversion and overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the challenges of properly framing risks at work and at home — each of these can be understood only by knowing how the two systems work together to shape our judgments and decisions.

Engaging the reader in a lively conversation about how we think, the author reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. 

He offers practical and enlightening insights into how choices are made in both our business and our personal lives — and how we can use different techniques to guard against the mental glitches that often get us into trouble.