Facebook hiring journalists to curate its new News Tab

An illustration picture taken on March 22, 2018 in Paris shows a close-up of the Facebook logo in the eye of an AFP collaborator posing while she looks at a flipped logo of Facebook. (AFP / Christophe Simon)
Updated 21 August 2019

Facebook hiring journalists to curate its new News Tab

  • A human team will select relevant, reliable breaking and top news stories
  • Facebook to pay some publishers to license news content for the tab

SAN FRANCISCO, US: Facebook on Tuesday confirmed plans for a News Tab that will be edited by seasoned journalists, in a departure from its longstanding practice of letting algorithms dictate a user’s experience.
A human team will select relevant, reliable breaking and top news stories.
Other sections of the tab will rely on algorithms to figure out a user’s interests based on “signals” such as pages followed, interactions with online news or subscriptions to publications.
“Our goal with the News Tab is to provide a personalized, highly relevant experience for people,” Facebook head of news partnerships Campbell Brown told AFP.
“For the Top News section of the tab we’re pulling together a small team of journalists to ensure we’re highlighting the right stories.”
However the majority of stories people see will be determined by software, according to Brown.
The tab would be separate from the trademark news feed at Facebook that displays updates and content from people’s friends.
Facebook Watch already allows users to peruse news shows funded by the social network and other on-demand online content.
California-based Facebook has launched an array of initiatives to support or bolster journalism in recent years as social media has been under intense pressure to avoid becoming a tool to spread misinformation.
“Working with news industry to get Facebook’s News Tab right is our goal and focus this year,” Brown said earlier this month in a tweet.
“Still early days but we are getting tremendous partner feedback on the product. I believe we can provide people on Facebook a better news experience.”
Facebook will reportedly pay some publishers to license news content for the tab.
Earlier this year Facebook co-founder and chief executive Mark Zuckerberg said he wanted “to make sure that to the extent that we can, we’re funding as much high-quality journalism as possible.”


Cannes Lions completes jury presidents’ lineup for 2021

Updated 23 January 2021

Cannes Lions completes jury presidents’ lineup for 2021

  • “We know that after the postponement of last year’s awards, our jury presidents are eager to get going,” said Philip Thomas
  • This year, the jury president lineup is comprised of 57 percent women — the highest in the awards’ history

DUBAI: International advertising awards festival Cannes Lions has confirmed its jury president lineup for the awards scheduled to take place in June 2021.
Bozoma Saint John, global chief marketing officer at Netflix; Merlee Jayme, global president at Dentsu Mcgarrybowen; and Geoff Northcott, managing partner and chief experience officer at AKQA, complete the full line-up and join the jury presidents initially appointed for the 2020 awards.
“We know that after the postponement of last year’s awards, our jury presidents are eager to get going,” said Philip Thomas, chairman, Lions. “They will be leading juries in a unique year, awarding Lions for both 2020 and 2021 — no small job but one that will provide a crucial reflection and insight into the industry’s recent unprecedented journey.”
This year, the jury president lineup is comprised of 57 percent women — the highest in the awards’ history.
One of them, Susan Credle, global chief creative officer, FCB, who is this year’s president of the titanium jury, said: “Advertising at its creative best is one of the most powerful economic-driving, business problem-solving, culture-changing agents in the world. By celebrating the work at the Cannes lions festival, we are reminded of our potential and inspired to live into it.”
Judging will take place during the festival in June. The hope is for the judges to be physically present together but if they are unable to do so, the festival has created a remote judging experience, which was implemented at its regional awards. “It (the judging process) is a crucial part of all of our Lions awards; a human experience but also a rigorous and robust process,” said Simon Cook, managing director, Lions.
Cannes Lions is scheduled to take place from June 21-25, 2021, and will incorporate the awarding of both the 2020 and 2021 Lions.
The full list of jury presidents for 2021 is:
Titanium Lions: Susan Credle, global chief creative officer, FCB, Global
Design Lions: Pum Lefebure, chief creative officer, Design Army, US
Film Lions: Richard Brim, chief creative officer, adam&eveDDB, UK
Mobile Lions: Andrew Keller, VP, global creative director, Facebook
Outdoor Lions: Luiz Sanches, chairman, chief creative officer & partner, AlmapBBDO, Brazil
Print & Publishing Lions: Liz Taylor, global chief creative officer, Leo Burnett, and worldwide chief creative officer, Publicis Communications NA
Radio & Audio Lions: Merlee Jayme, global president, dentsu mcgarrybowen and chairman Dentsu Jayme Syfu
Digital Craft Lions: Jax Ostle-Evans, managing director, Stink Studios, UK
Film Craft Lions: Kerstin Emhoff, president, PRETTYBIRD, US
Industry Craft Lions: Jayanta Jenkins, EVP, head of marketing, Disney+, global
Entertainment Lions: Jae Goodman, CEO, Observatory (A Stagwell and CAA Company), global
Entertainment Lions for Music: Wyclef Jean, president and chief strategy officer, Carnival World Music Group, US
Entertainment Lions for Sport: Ben Hartman, chief client officer, International, Octagon
Brand Experience & Activation Lions: Vicki Maguire, chief creative officer, Havas, UK
Creative Business Transformation Lions: Geoff Northcott, global chief experience officer & managing partner, EMEA, AKQA
Creative eCommerce Lions: Tiffany Rolfe, global chief creative officer, R/GA
Glass: The Lion for Change: Bozoma Saint John, global chief marketing officer, Netflix
Sustainable Development Goals Lions: Eduardo Maruri, VP global creative board & president/CEO Europe, Grey worldwide
Health & Wellness Lions: Tom Richards, global chief creative officer, 21GRAMS
Pharma Lions: Anne de Schweinitz, global managing director, Healthcare, FleishmanHillard
Innovation Lions: Claudia Cristovao, head of Google Brand Studio, APAC
Creative Effectiveness Lions: Ann Mukherjee, chairman and CEO, Pernod Ricard NA, US
Creative Data Lions: Maurice Riley, chief data officer, Digitas, Australia & New Zealand
Creative Strategy Lions: Suzanne Powers, global chief strategy officer, McCann Worldgroup
Direct Lions: Reed Collins, chief creative officer, Ogilvy, Asia
Media Lions: Philippa Brown, worldwide CEO, PHD
PR Lions: Gail Heimann, president & CEO, Weber Shandwick
Social & Influencer Lions: Debbi Vandeven, global chief creative officer, VMLY&R

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