RIYADH: Makkah Gov. Prince Khaled Al-Faisal announced the launch of the 12th edition of the awareness-raising campaign “Hajj: Worship and civilized conduct” under the slogan “A message of peace.”
The campaign aims to highlight the need to abide by Hajj regulations, and to look out for bogus establishments that organize Hajj and Umrah services without a permit.
Prince Khaled, who is an adviser to King Salman and chairman of the Central Hajj Committee, also announced the launch of the Makkah governorate’s prizes for new media in four categories: Short film, photography, tweeting and Snapchat. The prizes are worth a total of SR500,000 ($133,320).
During a press conference, Prince Khaled thanked King Salman for according the governorate a lot of attention, and asked God to enable them to fulfil the ambitions of the monarch and the crown prince.
The press conference was attended by Makkah Deputy Gov. Prince Badr bin Sultan, chief of the Presidency of the Two Holy Mosques Dr. Abdulrahman Al-Sudais, and Deputy Hajj and Umrah Minister Dr. Abdul Fattah Mashat.
Prince Khaled thanked all the sectors responsible for serving pilgrims, Prince Badr and the security forces for their great efforts.
“This year, the Ministry of Hajj and Umrah has added new systems to facilitate pilgrims’ arrival without any hardships,” Prince Khaled said.
“We wish these systems success, and we hope that pilgrims’ spiritual journey will be successful and easy,” he added.
“Every year, there are studies and research on the outcomes of the previous Hajj season because we’re keen to benefit from our experience. The Central Hajj Committee studies observations and remarks, and makes sure to prevent any negative aspects while enhancing and developing the positive aspects.”
The undersecretary of the Makkah governorate and chairman of the supervisory committee for the awareness-raising campaign, Dr. Hisham Al-Faleh, said it has achieved success throughout the past 11 years.
“These tangible successes are the result of cumulative work resulting in raising the awareness level in society on the importance of abiding by the regulations during Hajj and avoiding any violations,” he added.
Al-Faleh thanked the governor of Makkah and his deputy for their support. He also thanked pilgrims for abiding by Hajj regulations.
Makkah governor launches Hajj awareness-raising campaign, media prizes
Makkah governor launches Hajj awareness-raising campaign, media prizes
- The campaign aims to highlight the need to abide by Hajj regulations, and to look out for bogus establishments that organize Hajj and Umrah services without a permit
- “This year, the Ministry of Hajj and Umrah has added new systems to facilitate pilgrims’ arrival without any hardships,” Prince Khaled said
Eurovision Sport, Camb.ai to provide live subtitling for Paralympic Winter Games
- Partnership aims to increase accessibility for all audiences
- Milano Cortina Games run from Friday to March 15
LONDON: Eurovision Sport, the European Broadcasting Union’s free-to-air streaming platform, will provide live and on-demand subtitling for coverage of the Milano Cortina 2026 Paralympic Winter Games in partnership with AI language company Camb.ai
The service will run across all competition days, allowing viewers to stream all six Paralympic Winter Games sports on Eurovision Sport with real-time subtitles. The Games open on Friday and run through March 15.
Camb.ai will supply contextual speech-to-text transcription for both live and catch-up coverage, which the organizers said would support accessibility without altering the editorial integrity of broadcasts.
Eurovision Sport Managing Director Alan Fagan said the aim was to make the Games available to “the widest possible audience,” by scaling up digital accessibility across every event on the platform.
The initiative forms part of the EBU’s most extensive digital coverage of a Paralympic Winter Games to date and complements member broadcasters’ linear output.
It also reflects a wider industry push to make live sport easier to follow for viewers watching without sound, people with hearing impairments and audiences consuming content on demand.
Camb.ai’s Chief Technology Officer Akshat Prakash said the company was proud to deepen its partnership with Eurovision Sport, describing the platform as a leader in applying new technology to sports coverage.
The two organizations began working together in 2024, when they delivered what they described as Europe’s first AI-powered real-time translated sports commentary during European Athletics events.
