Latest Saudi Season offers adrenaline-fueled activities

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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
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Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)
Updated 28 July 2019
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Latest Saudi Season offers adrenaline-fueled activities

  • It will offer authentic cultural, adventurous outdoor experiences, says Al-Soudah Season CEO Al-Madani

RIYADH: An adrenaline-fueled program of activities centered in one of Saudi Arabia’s most naturally stunning regions has been revealed by tourism officials.

Adventure sports, wilderness experiences, music, cultural and arts events will be among the highlights of Al-Soudah Season which kicks off in Asir next month.

As part of the Kingdom’s 11 festival seasons aimed at boosting domestic and international tourism, Al-Soudah Season will seek to redefine the summer experience in the country by bringing together an array of exciting activities in an area known for its natural beauty, ranging from lush forests to breathtaking highlands.

Al-Soudah Season CEO, Husameddin Al-Madani, told Arab News: “It is unique by nature, offering authentic cultural, adventurous outdoor experiences in astonishing landscape and weather that contributes to the development of the Saudi tourism industry.”




Cultural dancers of Asir region. (Supplied photo)

He said the festival was an integral element of the Kingdom’s 2019 Saudi Seasons initiative to transform the country into one of the most important tourist destinations in the world and establish it as a major player in the entertainment, adventure and culture sectors.

Al-Madani added that in line with the Kingdom’s Vision 2030 reform plan, Al-Soudah Season would also help to create jobs for Saudi youth, further developing employment opportunities in the tourism sector.

 

Mountain slopes

For adrenaline junkies the region’s mountain slopes will play host to activities such as bungee jumping, ziplines and slingshot rides, while the Spartan obstacle course challenge will launch the season’s series of races. Held in 40 countries annually, the Spartan Race tests participants of all levels on courses varying in distance and difficulty.

Al-Soudah Season transforms the quintessential summer experience, offering a must-attend set of events and activities in a unique natural setting, and plays a strong role in driving tourism to the region.

Noor Yamani, Al-Soudah Season’s head of communications and marketing

Noor Yamani, Al-Soudah Season’s head of communications and marketing, said: “Al-Soudah Season transforms the quintessential summer experience, offering a must-attend set of events and activities in a unique natural setting, and plays a strong role in driving tourism to the region.

“The program will also include quality new services in Al-Soudah parks, international luxury restaurants, and tours of the city and Abha.”

She added that the festival would include renowned cuisine from around the world, such as authentic Greek food from the Meraki restaurant.




Asir region’s mountain slopes will play host to activities such as bungee jumping, zip lines and sling shot rides. (Supplied photo)

The Flower Man Festival, which will take place during the season, will display the region’s subculture through arts and craft exhibitions, folklore events, and architectural light shows.

The season, set to run throughout August, will also feature various aeronautical and adventure sports activities, such as parachute jumping, in addition to art and entertainment events including performances from the likes of Iraqi singer, composer and songwriter Kadim Al-Sahir, and Emirati singer Ahlam Al-Shamsi.

 


Ithra celebrates Founding Day with family-friendly Ramadan festivities

Updated 21 February 2026
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Ithra celebrates Founding Day with family-friendly Ramadan festivities

DHAHRAN: The King Abdulaziz Center for World Culture, known as Ithra, is celebrating Saudi Arabia’s Founding Day as part of a multi-night Ramadan cultural experience from Feb. 20-22.

As it has done annually since the launch of Founding Day in 2022, Ithra’s indoor and outdoor spaces weave together history, arts and community engagement, offering a wide range of experiences inspired by the beginnings of the first Saudi state across the center’s facilities.

Visitors are welcomed into a festive, family-friendly Ramadan atmosphere through a rich array of 30 programs, activities and events honoring the Kingdom’s heritage and the achievements of the country’s founders 300 years ago.

Riyadh-based Tiger Lee, who is from China, drove several hours from the capital to Dhahran and was delighted to experience the celebratory energy.

“Today is a holiday and we have three days of vacation (for Founding Day), so we just visited this city — it is our first time,” he told Arab News as his two friends, also Chinese, looked on.

“This city is so beautiful; it has a beautiful beach, different from Riyadh — that’s a beautiful city also,” Lee said.

“I have been in Riyadh for four years, but this is my first time in Dhahran. You know, the Chinese are always working, very busy. And it’s the Chinese New Year and also Ramadan, so it’s a very, very special time,” he said.

Lee was eager to enter the Ithra Cinema and watch one of the films being screened.

“We will enter to watch a film in half an hour, I don’t know what it is about, I still did not watch, but I want to understand how this country is building, what is this history of this country?”

He was also excited to explore the country more broadly.

“Saudi Arabia is a very, very important country in the Middle East. We also have a good friendship between China and this country,” Lee added. “I feel so good. I’m saying thank you, thank you very much, Saudi Arabia — from my heart.”

As always, entry to the center is free, and visitors of all nationalities are welcome.

There are plenty of culinary experiences for snacking and dining within the center’s premises. Nosh, Cantina, Tobby’s, Baking Up, Brunswick, Salil, Origo, Roboresso, Fast 2, and, of course, Pattis, an Ithra staple for years, are among the options available for food and drinks.

Outdoor offerings include the souq, featuring local vendors selling traditional goods; the Henna: From Mothers to Daughters henna station; traditional sadu weaving sessions; and more.

The nearby Energy Exhibit offers activations such as Minted History, which delves into the Kingdom’s old paper currency, the Najdi Majlis Experience, and Heritage of Our Ancestors.

The Plaza will be hosting three main events: Holy Qur’an: The Manuscripts, Katatib Journey, and the Takhleed mini art exhibition titled “Timeless Sacrifices.”

The cinema, which Lee and his friends attended, is showcasing three films. Screenings are free of charge but require tickets, which can be secured at the box office desk.

The Ithra Museum, as well as the library, are holding special storytelling experiences for the young and young at heart.

The only part of Ithra’s Founding Day festivities that requires purchasing tickets is the Children’s Museum. With so many interactive spaces and activities, the admission price of SR20 ($5) may be worth it.

Since the Founding Day celebrations coincide with the holy month of Ramadan, Ithra has also arranged Taraweeh prayers on the premises for those who wish to join.

The center will be open from 8:30 p.m. until 1:00 a.m. for the duration of the Founding Day celebrations. Visit Ithra’s website or social media channels for exact timings of each activity.