RIYADH: An adrenaline-fueled program of activities centered in one of Saudi Arabia’s most naturally stunning regions has been revealed by tourism officials.
Adventure sports, wilderness experiences, music, cultural and arts events will be among the highlights of Al-Soudah Season which kicks off in Asir next month.
As part of the Kingdom’s 11 festival seasons aimed at boosting domestic and international tourism, Al-Soudah Season will seek to redefine the summer experience in the country by bringing together an array of exciting activities in an area known for its natural beauty, ranging from lush forests to breathtaking highlands.
Al-Soudah Season CEO, Husameddin Al-Madani, told Arab News: “It is unique by nature, offering authentic cultural, adventurous outdoor experiences in astonishing landscape and weather that contributes to the development of the Saudi tourism industry.”
He said the festival was an integral element of the Kingdom’s 2019 Saudi Seasons initiative to transform the country into one of the most important tourist destinations in the world and establish it as a major player in the entertainment, adventure and culture sectors.
Al-Madani added that in line with the Kingdom’s Vision 2030 reform plan, Al-Soudah Season would also help to create jobs for Saudi youth, further developing employment opportunities in the tourism sector.
For adrenaline junkies the region’s mountain slopes will play host to activities such as bungee jumping, ziplines and slingshot rides, while the Spartan obstacle course challenge will launch the season’s series of races. Held in 40 countries annually, the Spartan Race tests participants of all levels on courses varying in distance and difficulty.
Al-Soudah Season transforms the quintessential summer experience, offering a must-attend set of events and activities in a unique natural setting, and plays a strong role in driving tourism to the region.
Noor Yamani, Al-Soudah Season’s head of communications and marketing
Noor Yamani, Al-Soudah Season’s head of communications and marketing, said: “Al-Soudah Season transforms the quintessential summer experience, offering a must-attend set of events and activities in a unique natural setting, and plays a strong role in driving tourism to the region.
“The program will also include quality new services in Al-Soudah parks, international luxury restaurants, and tours of the city and Abha.”
She added that the festival would include renowned cuisine from around the world, such as authentic Greek food from the Meraki restaurant.
The Flower Man Festival, which will take place during the season, will display the region’s subculture through arts and craft exhibitions, folklore events, and architectural light shows.
The season, set to run throughout August, will also feature various aeronautical and adventure sports activities, such as parachute jumping, in addition to art and entertainment events including performances from the likes of Iraqi singer, composer and songwriter Kadim Al-Sahir, and Emirati singer Ahlam Al-Shamsi.